wagtunes wrote: When a new buyer can get 21 instruments for $399 and I have to pay $199 for 4 instruments, that, to me, is a little bit disproportionate to say the least.
You could also tackle this differently. You could say that 50 dollars for a synth is a fair price for all the work that has gone into it. For 50 dollars you can pay a programmer for half an hour. So, good luck with that.
And 21 instruments for 399 dollars is dirt cheap. But these instruments have been paid for allready, so they can sell them cheap.
Instead of nagging about it all the time in a forum, use that time to do a paid job and invest that money ....
People are still going to PERCEIVE the pricing as unfair. Even if we set aside the new upgrade for a moment and just consider the price for new or almost new customers, there seems to be a very large advantage for just being in the right place at the right time.
So, let's set the value of the new instruments to $199 and assume that everyone pays that for the new instruments. Then a brand new customer who has no Arturia products will pay $200 for the old instruments that have already been paid for. Ok, fine, that's not that bad. But, a customer with one product will pay $50 plus what they paid for their one product for those same instruments.
However, let me tell you as a fact, this deal applies if the only instrument that you have is the free filter that was given away last year. So, in that case, your price for the old instruments is, wait for it, $50, that's 25% of what a customer who didn't download a free product has to pay.
Whether any of this is actually fair isn't really the point and trying to justify it with a new equation that will undoubtedly have holes in the argument isn't going to change anything.
The bottom line is that because of the following:
1) The upgrade price is a large percentage of the new price, and
2) The upgrade price for relatively new customers is much better relatively than the upgrade price for old customers, and
3) The upgrade price is high, really, without gathering data I would say that it's because it's more than $100. I suspect that if we were talking about $1.99 vs $0.99, the complaints wouldn't really exist. The amount matters.
Then, because of these things, people are going to complain. No amount of cajoling, or re-justifying, or name calling, is going to change this. I'm almost certain that we could build a pretty stable regression model of this behavior.
Again, none of this has anything to do with whether or not it's ACTUALLY fair. The perception is the reality. When you have that perception there is going to be constant discussion on the forums about price and all of the complaining about that discussion really just fuels the fire of that discussion. You aren't going to end it because you are arguing against a position that is not based in fact, but in perception.
Now, as to whether four instruments are worth $199, that's not something that you can argue as fact either. It completely depends on the instruments and the individual, and let's just get this out of the way, it has sweet f**k all to do with how many mouths you have to feed and how many babies are dependant on your payroll. To the extent that is untrue, it's not the mirror of the value proposition so much as it's the mirror of your investment into customer goodwill. People will care about a firm in proportion to the degree that they believe that a firm cares about its customers.
So back to price. Some synths are not worth $50 to some customers, no matter the price on the tin. Arturia has some consistency in how we can value their synths. They typically include four-ish new models in each update and the updates are generally available on an almost constant sale for $99. Consequently, to many customers that defines the value of an Arturia synth, e.g. $25 each. Those same customers may value a Uhe synth at $100 and an AIR synth at $1. That's not fair either, get over it, that's the market perception.
Finally, with respect to this pricing strategy, as with all pricing strategies, it's difficult to actually validate ground truth so it's not necessarily the case that this is the only strategy that will feed programmers. Other vendors employ programmers as well and they are able to use different strategies. In other words, as I said, it's a choice to value revenue and market penetration over customer goodwill. That choice is 100% in a firm's purview, the reaction to that choice is 0% in their purview.
tl; dr: People are going to complain about the perception of unfairness and no amount of complaining or arguing about that complaining is going to change that. The perception of unfairness is related to the proportion of full price being charged for the upgrade and how high that upgrade cost is with respect to the perceived market value of Arturia synths.