MikeCallon wrote:+1 Couldn't agree more. Waves is a classic example of how a once 'high end' brand have effectively killed their reputation by having these ridiculously low priced sales continually. I doubt very much that anyone ever buys from Waves at full price any more. Who would ever pay $7,500 for Mercury now when it's been on sale for $2,000 (sometimes less) consistently for months?
This shows what I think this is usually about: People want expensive stuff cheap. Cheap stuff (as in: not marked down) is like, you know, not really interesting.
Also, we tried the 99$ sweet spot with Repro. It's only real limitation was being monophonic. We've all seen how that panned out. Instead of selling more due to its cheap price, people were happy to pay more if the "limitation" was removed.
We furthermore tried "great value" with ACE. It's obviously a top quality product, and, in my opinion, the best and most consistent design I did. While it is actually our 3rd best selling product so far in terms of overall licenses, it generated the least amount of revenue of all synths. That's also because we used ACE as "give away". Hadn't we done so e.g. in Bitwig promotions or magazine deals, ACE would have much lower number of licenses.
I actually did a census of all licenses recently. When taking price, units sold, and time on market into account, there's a clear tendency for pricier products to sell more often. It turns out that Zebra still has a lot more licenses out there than Diva, Diva has almost twice as many as ACE, followed by Hive and Repro, then Bazille. In terms of revenue, Zebra remains in the top spot by far, followed by Diva, Hive, Repro, Bazille and ACE. (Bazille might be behind ACE, can't really say atm)