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15% mac browsers, but 40% mac downloads?

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Christian Schüler
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244 posts since 23 Nov, 2004, from Hamburg, Germany

Postby Christian Schüler; Tue May 30, 2017 7:53 am 15% mac browsers, but 40% mac downloads?

Topic. My recent web statistics indicate that 15% of visitors come from the macOS. So far this is a usual figure. However the download statistics say that 40% of demo downloads are for the mac version. Now I try to reconcile these numbers...

  • Are they bots?
  • Do people just indiscriminately click on every download available?
Do others have similar experience?
surferman
KVRist
 
278 posts since 27 Mar, 2008

Postby surferman; Tue May 30, 2017 8:36 am Re: 15% mac browsers, but 40% mac downloads?

Some people on Mac use a different user agent for their web browsers.
Surfing, skateboarding, Music Making Man and tech fool
BDeep
KVRAF
 
2652 posts since 13 Feb, 2012, from Amsterdam

Postby BDeep; Tue May 30, 2017 8:47 am Re: 15% mac browsers, but 40% mac downloads?

I believe it was Linplug that once indicated that the split between sales in their experience was about 50/50 for windows/mac.
Now this can either mean that Macs are relatively more used for music, or that relatively more pirated software is used on windows. Or a combination of both.
In the latter case, it would make sense that someone would want information on the product by visiting the website, but it makes little sense to download the demo since they're going to get a pirated version anyway.

And I sincerely hope that there's another, more innocent and positive, explanation for it :)
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fluffy_little_something
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9119 posts since 5 Jun, 2012, from Portugal

Postby fluffy_little_something; Tue May 30, 2017 9:37 am Re: 15% mac browsers, but 40% mac downloads?

I suppose there are many more Windows users than Apple users out there. And I suppose there are fewer programs for the Apple world, so Windows users might be pickier as they have more alternatives to choose from 8)

Or Apple users are more likely to know what they want as I think they are more professional than Windows users on average.
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Christian Schüler
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244 posts since 23 Nov, 2004, from Hamburg, Germany

Postby Christian Schüler; Tue May 30, 2017 12:41 pm Re: 15% mac browsers, but 40% mac downloads?

surferman wrote:Some people on Mac use a different user agent for their web browsers.


Yeah, I can enable the developer menu in Safari and choose, say, to impostor as "Internet Explorer 11". But really do users do this on a regular basis?

BDeep wrote:I believe it was Linplug that once indicated that the split between sales in their experience was about 50/50 for windows/mac.


I know this to be true for iOS vs Android from a friend game dev. The company he works for doesn't even bother with Android. He says, you'd make pity sales on that platform because of all the warez.

This is to a lesser extent also applicable to Mac vs Windows. The commercial importance of the Mac platform is higher than a direct comparison based on % of users might indicate, because Mac users actually *buy* stuff. I can confirm that.

However, at least up until now, I could not find a working pirated version of AriesVerb (touch wood). I looked in all the usual places, and the only offers are scams, not working copies. Hopefully this continues for a while... 8) :D So even if one exists, it must be hard to come by. But the casual site visitor might not know that.
BDeep
KVRAF
 
2652 posts since 13 Feb, 2012, from Amsterdam

Postby BDeep; Tue May 30, 2017 1:01 pm Re: 15% mac browsers, but 40% mac downloads?

Ah! That's great news! :)

I just saw you updated Ariesverb, was it for Mac before, or just since this update? That might explain the extra demo downloads.

Otherwise, I really wouldn't know...

And I still wouldn't rule out the pirates vs buyers thing completely, after all, demos are likely mainly used by people who would potentially -buy- the software.
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Richard_Synapse
KVRian
 
680 posts since 19 Dec, 2010

Postby Richard_Synapse; Wed May 31, 2017 11:35 pm Re: 15% mac browsers, but 40% mac downloads?

Since we sell PC+Mac licenses combined since many years I cannot give you exact numbers, but roughly 25-40% is a realistic estimate for Mac users and matches what other developers have reported. So it's definitely substantially more than 15%.

Richard
Synapse Audio Software - www.synapse-audio.com
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nineofkings
KVRAF
 
1650 posts since 9 Apr, 2011

Postby nineofkings; Thu Jun 01, 2017 3:06 am Re: 15% mac browsers, but 40% mac downloads?

fluffy_little_something wrote:And I suppose there are fewer programs for the Apple world, so Windows users might be pickier as they have more alternatives to choose from 8)

This sounds like a simple explanation to me. If more Windows users click through without purchasing/downloading, then you'd have a higher proportion of Mac sales/downloads relative to Mac views.
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Aleksey Vaneev
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3212 posts since 7 Sep, 2002

Postby Aleksey Vaneev; Fri Jun 02, 2017 12:54 am Re: 15% mac browsers, but 40% mac downloads?

This seems to be normal. We have 45% of Mac users among customers, and 23% of Mac browser visitors.
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Christian Schüler
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244 posts since 23 Nov, 2004, from Hamburg, Germany

Postby Christian Schüler; Sun Jun 04, 2017 9:08 am Re: 15% mac browsers, but 40% mac downloads?

Thanks for the info, Aleksey!
davidguda
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463 posts since 28 Feb, 2011, from Sweden

Postby davidguda; Wed Jun 07, 2017 6:10 am Re: 15% mac browsers, but 40% mac downloads?

I see similar stuff, much less mac visitors than windows visitors but mac visitors are more likely to buy.
I would still say ~75% of customers are windows.
David Guda gudaaudio.com

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