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Aleksey Vaneev
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3501 posts since 7 Sep, 2002

Postby Aleksey Vaneev; Wed Jun 20, 2018 9:53 am VST keyword observation on Google Trends

Just wanted to share. Corresponds to the current plugin market decline pretty well. Just for comparsion, I've added Native Instruments keyword, decline correlates. >35% decline in 5 years. Tough.

Select Worldwide:
https://trends.google.com/trends/explor ... uments,vst

AAX keyword, decline is also noticable:
https://trends.google.com/trends/explor ... 05-y&q=aax
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stratum
KVRAF
 
1845 posts since 29 May, 2012

Postby stratum; Wed Jun 20, 2018 10:18 am Re: VST keyword observation on Google Trends

If you add the keyword "synth" the result is a bit different

https://trends.google.com/trends/explor ... ,vst,synth
~stratum~
mike_the_ranger
KVRist
 
87 posts since 16 Feb, 2017

Postby mike_the_ranger; Wed Jun 20, 2018 10:27 am Re: VST keyword observation on Google Trends

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Aleksey Vaneev
KVRAF
 
3501 posts since 7 Sep, 2002

Postby Aleksey Vaneev; Wed Jun 20, 2018 10:55 am Re: VST keyword observation on Google Trends

stratum wrote:If you add the keyword "synth" the result is a bit different

https://trends.google.com/trends/explor ... ,vst,synth

"synth" is a decades old term, even more applicable to synth hardware, you can't tell which part of "synth" is software or hardware. E.g. "synth plugin", "synth software" or "synth vst" search volume is negligible.

We are all going of business, titans will probably go belly up faster. :hihi:
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stratum
KVRAF
 
1845 posts since 29 May, 2012

Postby stratum; Wed Jun 20, 2018 1:51 pm Re: VST keyword observation on Google Trends

Aleksey Vaneev wrote:
We are all going of business, titans will probably go belly up faster. :hihi:


This audio-dsp 'business' has never been a 'business' for me. There used to be a day when high quality sound was associated with expensive gear. During those times I had a crappy electric guitar that was often out of tune and a crappy transistor amp that had audible crossover distortion, and they were expensive. It was about 20 years ago. Perhaps 25. If you can't buy good ones you are supposed to build it yourself (as if learning that could possibly be cheaper, but I had no idea about that) This started a hobby which involved building amps and eventually dsp algorithms. By the time I had accumulated adequate dsp knowledge about how to make an amp plugin that could possibly compete with the first generation modelling amps, the free ones were commonplace and they sounded just as good.

As for synths, the reason I don't attempt to make one is more cultural than technical. They require a more diverse range of skills and I have never cared about most of the musical styles they are being used for.
~stratum~
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Aloysius
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21900 posts since 11 Aug, 2008, from a computer

Postby Aloysius; Wed Jun 20, 2018 2:06 pm Re: VST keyword observation on Google Trends

This is since they started demanding weird requirements to run their new VSTs.
I didn't get where I am today.
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Aleksey Vaneev
KVRAF
 
3501 posts since 7 Sep, 2002

Postby Aleksey Vaneev; Wed Jun 20, 2018 2:29 pm Re: VST keyword observation on Google Trends

Aloysius wrote:This is since they started demanding weird requirements to run their new VSTs.

But VST is used across a wide range of audio host applications, about 75% of DAW market, so it's not only about Steinberg's decisions. And AAX is also falling similarly. I assume that Google Trends reflects part a particular keyword took in total Google search requests. Then if we assume daily number of these requests did not change considerably during 5 years (China is still beyond firewall), interest in audio production declined considerably, plugins are tightly related to audio production.

It's also interesting to see trends starting at 2004 - there we can see that VST was quite popular when Internet was a smaller place, then its trend plateaued and began falling.
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stratum
KVRAF
 
1845 posts since 29 May, 2012

Postby stratum; Wed Jun 20, 2018 3:30 pm Re: VST keyword observation on Google Trends

It's also interesting to see trends starting at 2004 - there we can see that VST was quite popular when Internet was a smaller place, then its trend plateaued and began falling.


Interestingly when I search for "famous artists of 2004" I couldn't see anybody other than KT Tunstall which I would be bothered to listen to.

https://www.billboard.com/artists/top-100/2004
~stratum~
mystran
KVRAF
 
4979 posts since 11 Feb, 2006, from Helsinki, Finland

Postby mystran; Wed Jun 20, 2018 9:11 pm Re: VST keyword observation on Google Trends



If you add the keyword "porn" you'll see that it also shows a steady downward trend of about 25% over the 5-year period and while it's certainly possible that the internet has lost it's interest in porn (sounds reasonable, right?), at this point I would also consider the possibility that something more is going on here.
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quikquak
KVRist
 
383 posts since 6 Aug, 2005, from England

Postby quikquak; Wed Jun 20, 2018 10:47 pm Re: VST keyword observation on Google Trends

That’s because ‘pornhub’ is the new trend.
https://trends.google.com/trends/explor ... st,pornhub

I thought ‘plugin’ was a good indicator for us?
https://trends.google.com/trends/explor ... nth,Plugin
But of course that covers graphic plugs as well.
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Urs
u-he
 
22353 posts since 7 Aug, 2002, from Berlin

Postby Urs; Thu Jun 21, 2018 1:04 am Re: VST keyword observation on Google Trends

Maybe because people have figured out that Adwords don't do much.
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Urs
u-he
 
22353 posts since 7 Aug, 2002, from Berlin

Postby Urs; Thu Jun 21, 2018 2:03 am Re: VST keyword observation on Google Trends

Urs wrote:Maybe because people have figured out that Adwords don't do much.

On that topic, our Google Trends went down notably in Spring 2016, once we slashed our Adwords budget from excessively high to moderately low. Year to year revenue is still pretty consistent, growth is tied to new product releases. Not entirely sure if there was any effect, i.e. if the spendings justify the conversions.
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Andrew Souter
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2307 posts since 12 Sep, 2008

Postby Andrew Souter; Thu Jun 21, 2018 2:34 am Re: VST keyword observation on Google Trends

I agree with what others have said or inferred: our time as developers/entrepreneurs is much better spent on developing innovative things than it is on over-analyzing web analytics and prophecizing doom and gloom etc.

In general I think it is almost a complete waste of time. :tu:

Personally I spend almost exactly zero time on this stuff...
stratum
KVRAF
 
1845 posts since 29 May, 2012

Postby stratum; Thu Jun 21, 2018 3:13 am Re: VST keyword observation on Google Trends

Andrew Souter wrote:our time as developers/entrepreneurs is much better spent on developing innovative things than it is on over-analyzing web analytics and prophecizing doom and gloom etc.


Or probing the requirements needed on the planet Mars from the Earth.
The thing is, if you are on Mars, you do not need a probe.
~stratum~
quikquak
KVRist
 
383 posts since 6 Aug, 2005, from England

Postby quikquak; Thu Jun 21, 2018 4:06 am Re: VST keyword observation on Google Trends

Urs wrote:Maybe because people have figured out that Adwords don't do much.

I stopped using them years ago, when I realised I was competing against myself!! I noticed if you leave it for a few months all the prices just drop! :o :hihi:
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