NAMM January 2017

Anything about MUSIC but doesn't fit into the forums above.
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NAMM January 19 to 22, 2017
https://www.namm.org/
Show Directory
https://www.namm.org/thenammshow/2016/directory

What to expect?
Is there anything to look forward to regarding software and hardware?
I anyone here attending? Lucky dog!

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(Warning, really negative rant)

I expect nothing.

Even when namm was a thing, it was always a disappointment.

Wow, what I want to see is yet another really bad cell phone viddy of some guy playing something that doesn't sound anything like it would if I was there. Or another one of some guy explaining every single detail and not showing anything of value to a customer.

Keep in mind that it's so spread out and over saturated that there is nothing to see. If you have a big fancy booth, nobody cares. If you have a little booth in a bathroom, nobody cares.

The only way you can get attention is old botox/crusty makup ex/current porn stars.

The only reason people go is because they get to look cool with a little badge around their neck or maybe meet one of their idols.

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incubus wrote:(Warning, really negative rant)

I expect nothing.

Even when namm was a thing, it was always a disappointment.

Wow, what I want to see is yet another really bad cell phone viddy of some guy playing something that doesn't sound anything like it would if I was there. Or another one of some guy explaining every single detail and not showing anything of value to a customer.

Keep in mind that it's so spread out and over saturated that there is nothing to see. If you have a big fancy booth, nobody cares. If you have a little booth in a bathroom, nobody cares.

The only way you can get attention is old botox/crusty makup ex/current porn stars.

The only reason people go is because they get to look cool with a little badge around their neck or maybe meet one of their idols.
I had no plans to go.
Now I will definitely go and meet my idols! :lol:

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My favourite NAMM story was written by a writer for Keyboard magazine who reported on his attendance at NAMM in about 82. In those days, all these new synth monsters (Synclavier etc) were being launched at the big trade shows. Anyway at this particular one, Yamaha showed the DX7 with MIDI and SCI showed the first Prophet with touch sensitivity and MIDI and it suddenly became clear that this was going to be an incredibly useful and essential feature of a whole host of new products from sequencers to drum machines to computers, FX and of course keyboards.

The writer suddenly realised that his whole stack of (until that day) state of the art keyboards were instantly looking pretty obsolete. He summed up this feeling with the word AHHHH!

There hasn't been a "year zero" like that in musicland in the last 35 years.

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egbert wrote:My favourite NAMM story was written by a writer for Keyboard magazine who reported on his attendance at NAMM in about 82. In those days, all these new synth monsters (Synclavier etc) were being launched at the big trade shows. Anyway at this particular one, Yamaha showed the DX7 with MIDI and SCI showed the first Prophet with touch sensitivity and MIDI and it suddenly became clear that this was going to be an incredibly useful and essential feature of a whole host of new products from sequencers to drum machines to computers, FX and of course keyboards.

The writer suddenly realised that his whole stack of (until that day) state of the art keyboards were instantly looking pretty obsolete. He summed up this feeling with the word AHHHH!

There hasn't been a "year zero" like that in musicland in the last 35 years.
Ok, that is interesting.
How about the introduction of VST and VSTi?

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I'll be there because it's my job. All the people make me really uncomfortable, due to stupid anxiety.
I like it though. I get to see friends who live in all corners of the globe... and others who are just around the corner but whom I rarely see because I'm a hermit.

Lots of cool synth stuff to see the last few years. Our booth is usually near the Hammond booth, so I've gotten to see Stevie Wonder jam out, from up close, a few times.

While there are some software developers who have booths, Bitwig will be there, Rob Papen usually has a booth and KV331 will too this year. Then there are the big fish, like AVID, Yamaha (Steinberg), etc. Even those who don't have booths, still have often have a presence at the show. I've seen Steve from Xfer and Angus from FXpansion... the NI guys usually have a hotel room or a conference room nearby, where they do demos for the press.

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Kalamata Kid wrote:Ok, that is interesting.
How about the introduction of VST and VSTi?
Music production in the box was a slow and progressive shift over the last 15 -20 years. The VST spec allowed the earliest in the box FX and then virtual instruments. They were dinky little things to start with - running on 100 Mhz single core processors. These things ran in parallel with hardware for a long time and still do.

Don't get me wrong. In the box synths, samples, recording, mixing and FX has brought the price of entry for musicians and producers down by a staggering amount.

To run multiple instances of reverbs and stuff for a mix in the 80s people like Paul McCartney used to hire 6 Lexicon 224XL verbs to use in one mixing session. Running as many instances of whatever you want with software and fast computers is now a trivial exercise.

This is really the story of the impact of the explosion of digital electronics on music which began with things like the ability to store presets and auto-tuning of analog oscillators on the early synths from Oberheim. There were proprietary digital systems from Roland and Yamaha etc before the standardisation on MIDI.

Roland was able to bring the price of polysynths down by about 80% or so by using digital oscillators etc. The evolution of this stuff has basically been about more and more functions being taken over by digital electronics so that the whole affair can be performed in the digital domain with things like the Slate Virtual Microphone system etc being the ultimate attempt to take even traditional studio tech (mics and mic pres) into the box.

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Kalamata Kid wrote:
I had no plans to go.
Now I will definitely go and meet my idols! :lol:
I expect pics young man!

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justin3am wrote:I'll be there because it's my job. All the people make me really uncomfortable, due to stupid anxiety.
I like it though. I get to see friends who live in all corners of the globe... and others who are just around the corner but whom I rarely see because I'm a hermit.

Lots of cool synth stuff to see the last few years. Our booth is usually near the Hammond booth, so I've gotten to see Stevie Wonder jam out, from up close, a few times.

While there are some software developers who have booths, Bitwig will be there, Rob Papen usually has a booth and KV331 will too this year. Then there are the big fish, like AVID, Yamaha (Steinberg), etc. Even those who don't have booths, still have often have a presence at the show. I've seen Steve from Xfer and Angus from FXpansion... the NI guys usually have a hotel room or a conference room nearby, where they do demos for the press.
I hope you guys have new goodies, but alas, I always expect the worst.

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We won't announce anything new at NAMM this year, in fact we won't have a booth. But still, I think 2017 will be a very exciting year for Nektar.

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justin3am wrote:We won't announce anything new at NAMM this year, in fact we won't have a booth. But still, I think 2017 will be a very exciting year for Nektar.
I think it would be cool if you guys released a version of the Panorama P1, which had a similar form factor as on the keyboards. Ie. stretched more horizontally rather then stacked. I would use it with other keyboards, so it would sit on top and it would be nice for the knobs to be closer, at the side like with the Panorama keyboards. Like what Novation did with the Zero SL, they kept the same form as on the keyboards. You guys ever think about that? The ergonomics of using it with another keyboard is part of what made me put off getting one.

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I like it the way it is. Would be cool if it had a motorised fader and 5 pin midi, though I probably wouldn't buy another one if they did introduce one with these features.

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justin3am wrote:We won't announce anything new at NAMM this year, in fact we won't have a booth. But still, I think 2017 will be a very exciting year for Nektar.
Too ambiguous for me :lol:

I do love your products though, keep on truckin'.

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the modular/synth hall will be even bigger this year. there are more manufacturers and more booths. many will be there in some form. so, yeah.. more synths of all kinds and lot's of cheapo little music toys in small format that actually sound pretty good..

but eurorack modular will be even bigger.

we're not at peak modular yet ;)

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Here is my NAMM story. Mind you I've been going to Winter NAMM since 1998. This one goes out to all who have bad things to say about NAMM.

In 1997 I was working at a little music store in Chicago called zZounds. I sold music software and synthesizers, that was my specialty. My boss Ray sent me to a summer NAMM in Nashville. I had no idea what to expect and must admit was very excited. So I go to the Sonic Foundry booth because they were demoing ACID 2.0. We already had ACID 1.0 at the store and back then if you're as old an I am you will remember there was absolutely NOTHING like Acid. There was no Ableton Live or Garageband (in fact the inventor of Acid Chris Moulios eventually went to Apple to create Garageband but I'll tell you about that later if you're interested). Anyway so long story short I spoke with a rep after their demo at the booth and they said they were hiring. I asked how one could get a job at such a cool company and the rep (Mannie Francis) write down specific steps on his card and he said tell you what follow these steps and odds are you'll get an interview. Long story short I did what he said and got the job editing loops at Sonic Foundry HQ in Madison WI. Moved there for the job. It was amazing and I have NAMM to thank for it. NAMM is a great networking event. I've landed so many contracts and made so many industry friends at NAMM. So one thing lead to another and I started my own loop company. This was after I lost my job at Sonic Foundry due to company downsizing when the tech market crashed BUT they kept me on as a freelancer and I ended up producing all the content for the ACID Dj 3.0 product as well as 15 releases for their loop catalog. Since then I've produced loop packs for some of the industry's biggest names in software. Now I'm writing for TV shows and video games. I will be at Winter NAMM next month for sure.

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Jason Donnelly (Dj Puzzle)

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