Oh, I thought that was some standalone Cowbell hardware joke, is that related to the TR-8 then? Confused me - you have!Ingonator wrote:You could check my post at the previous page...breakmixer wrote:Pesky Cowbell Missing - Is that what PCM means?Jim Y wrote:Only the Cowbell is PCM.
Ingo
New Roland "DANCE" hardware- AIRA TR-8, TB-3, VT-3, SYSTEM-1
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- KVRAF
- 4278 posts since 14 Nov, 2008 from UK
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- Pick Me Pick me!
- 9647 posts since 12 Mar, 2002 from a state of confusion
pffft.ZenPunkHippy wrote:In that case your wakeup call started 3 weeks agoVitaminD wrote:Please awaken me when the hype machine has reached 'Ludicrous' speed.
We are at 'Light' speed at the moment, nearing 'Ridiculous' speed.. not close to 'Ludicrous' speed yet.
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- KVRist
- 357 posts since 13 Nov, 2013 from Norway
Here is some news from
http://www.musictech.net/2014/01/namm-2 ... e-seen-it/
‘The NAMM show has been stolen’ is what I wrote last week when we got the first glimpses of Roland’s AIRA, a hazy couple of ‘leaked’ pictures of two products, one of which seems to be the next generation of the Roland TR-808. We added to the hype by publishing them , for sure , but the on-line scramble that followed was unprecedented. You see people have been waiting years for Roland to rerelease its classic machines and the TR-808 was just one of the company’s back catalogue that defined dance music. But for many years the company refused. The reasons were many and varied – you can read more about them in the current issue of MusicTech – but now Roland is about to unleash AIRA and has apparently been working on it in secret for years.
And last night, at the end of day 2 at NAMM 2014 in the USA, I became one of the first journalists to see the results. But don’t get too excited as I really can’t reveal what I saw unless it’s from a prison cell. What I can say is that the images you have seen are real, and these things look stunning, Tron like in their inception (I have a thing about Tron mind, so you may not agree). I can also say that what I heard blew me away. One other fact? The original team of Roland engineers was involved.
I’ve been coming to the NAMM show for 20 years now and this has never happened before – products deliberately not on show that end up stealing the show. And it’s not like it’s been a weak show; that Moog Sub 37? Amazing. Elektron Analog Drum Machine? Yes please. I even got excited by an interface from UA yesterday.
But what I saw in a hotel room last night – OK deliberately in some kind of cloak and dagger scenario to max out the impact – genuinely blew me away. I can’t wait to show you (I wasn’t allowed to shoot video but will bring you images in the next issue of MusicTech) and you can be sure that this website will be the first to reveal all so stick with us, it will be worth the wait.
http://www.musictech.net/2014/01/namm-2 ... e-seen-it/
‘The NAMM show has been stolen’ is what I wrote last week when we got the first glimpses of Roland’s AIRA, a hazy couple of ‘leaked’ pictures of two products, one of which seems to be the next generation of the Roland TR-808. We added to the hype by publishing them , for sure , but the on-line scramble that followed was unprecedented. You see people have been waiting years for Roland to rerelease its classic machines and the TR-808 was just one of the company’s back catalogue that defined dance music. But for many years the company refused. The reasons were many and varied – you can read more about them in the current issue of MusicTech – but now Roland is about to unleash AIRA and has apparently been working on it in secret for years.
And last night, at the end of day 2 at NAMM 2014 in the USA, I became one of the first journalists to see the results. But don’t get too excited as I really can’t reveal what I saw unless it’s from a prison cell. What I can say is that the images you have seen are real, and these things look stunning, Tron like in their inception (I have a thing about Tron mind, so you may not agree). I can also say that what I heard blew me away. One other fact? The original team of Roland engineers was involved.
I’ve been coming to the NAMM show for 20 years now and this has never happened before – products deliberately not on show that end up stealing the show. And it’s not like it’s been a weak show; that Moog Sub 37? Amazing. Elektron Analog Drum Machine? Yes please. I even got excited by an interface from UA yesterday.
But what I saw in a hotel room last night – OK deliberately in some kind of cloak and dagger scenario to max out the impact – genuinely blew me away. I can’t wait to show you (I wasn’t allowed to shoot video but will bring you images in the next issue of MusicTech) and you can be sure that this website will be the first to reveal all so stick with us, it will be worth the wait.
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- KVRist
- 153 posts since 28 Mar, 2008
new video up: http://www.roland.com/aira/
if you look at 0:34 - 0:38, those red buttons (pads?) are arranged in an octave. DEFINITELY a 303 coming!!!
cheers,
Aldo
if you look at 0:34 - 0:38, those red buttons (pads?) are arranged in an octave. DEFINITELY a 303 coming!!!
cheers,
Aldo
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- KVRAF
- 15135 posts since 7 Sep, 2008
My theory:dadaumpa wrote:new video up: http://www.roland.com/aira/
if you look at 0:34 - 0:38, those red buttons (pads?) are arranged in an octave. DEFINITELY a 303 coming!!!
cheers,
Aldo
Modular keyboard with the following optional modules:
909
808
303
101
Genius idea if so.
"I was wondering if you'd like to try Magic Mushrooms"
"Oooh I dont know. Sounds a bit scary"
"It's not scary. You just lose a sense of who you are and all that sh!t"
"Oooh I dont know. Sounds a bit scary"
"It's not scary. You just lose a sense of who you are and all that sh!t"
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- KVRAF
- 1676 posts since 17 Dec, 2002 from Yorkshire
in sec 0:58-0:59 there are keys "clearly" visible. looks like pimped sh-101dadaumpa wrote:new video up: http://www.roland.com/aira/
if you look at 0:34 - 0:38, those red buttons (pads?) are arranged in an octave. DEFINITELY a 303 coming!!!
cheers,
Aldo
- KVRAF
- 7325 posts since 9 Jan, 2003 from Saint Louis MO
Hear that? It's the sound of my eyes rolling, hard.Syntza wrote:But what I saw in a hotel room last night – OK deliberately in some kind of cloak and dagger scenario to max out the impact – genuinely blew me away.
Either this product is a huge disappointment and can't speak for itself, or it's buggy as hell and unready to show to the unwashed masses.
I wonder what kind of free alcohol and goodies the carefully selected magazine journalists were given along with their legal threats, before entering that hotel room.
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- KVRist
- 433 posts since 29 Jun, 2008 from Mid Wales, UK.
Until then you have the schoolyard chants from those who know -
"We know something you don't. We know something you don't. We know something you don't...." etc...
I mean - Journalist + NDA. Is it just me or is that simply WRONG!
"We know something you don't. We know something you don't. We know something you don't...." etc...
I mean - Journalist + NDA. Is it just me or is that simply WRONG!
- KVRian
- 1313 posts since 29 Mar, 2002 from Salt Lake City, Utah - U.S.A.
Yeah, but this type of hype machine strategy doesn't work on me, so they can do what they want. All the mystery and then nothing really to show for it = disappointment. Maybe it ends up being cool, maybe it doesn't, but there's nothing exciting going on as far as I'm concerned. Wake me up when we have all the information, reviews, and they're in stores.Jim Y wrote:Until then you have the schoolyard chants from those who know -
"We know something you don't. We know something you don't. We know something you don't...." etc...
I mean - Journalist + NDA. Is it just me or is that simply WRONG!
Roland at Namm '14 = no show
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- KVRian
- Topic Starter
- 771 posts since 9 Jan, 2012
derp derp, I see the entitled haters are back - and even more edifying than before.
fact is the AIRA boxes were at NAMM, albeit behind closed doors and only available to be seen/heard by accredited & select journalists - it would seem. I've seen multiple eletronic music publishers claim to have seen AIRA while attending NAMM, and also state they must stay tight lipped until next month/issue. Which makes sense - since next month will be when AIRA is 'officially' unveiled by Roland.
it also seems the units won't be available to purchase until winter this year, so I think they handled NAMM in a reasonable fashion. It would be foolish not to take advantage of the promotional opportunity, but equally as foolish to show the units prematurely.
still staying tuned, new teaser looks nice can't comment on the sound too much considering the inherent compression in streaming media, but the composition sounds promising.
fact is the AIRA boxes were at NAMM, albeit behind closed doors and only available to be seen/heard by accredited & select journalists - it would seem. I've seen multiple eletronic music publishers claim to have seen AIRA while attending NAMM, and also state they must stay tight lipped until next month/issue. Which makes sense - since next month will be when AIRA is 'officially' unveiled by Roland.
it also seems the units won't be available to purchase until winter this year, so I think they handled NAMM in a reasonable fashion. It would be foolish not to take advantage of the promotional opportunity, but equally as foolish to show the units prematurely.
still staying tuned, new teaser looks nice can't comment on the sound too much considering the inherent compression in streaming media, but the composition sounds promising.