ghettosynth wrote:I don't think that it's fair to say that they think that their customers are "idiots",
but the average keyboard player uses presets and just twiddles the knobs just a little bit. I would hope that they know their customer base, although, perhaps if they did, they never would have made the G1/G2.
I don't think anyone's saying Clava thinks it's customers are idiots. (are they?)
Shy did, specifically, he even agrees above.
I think we're just saying that they sometimes seem a bit confused about their customers. I agree with all that you said in your post, but it all becomes somewhat moot when you consider the price of the A1. I don't think we're complaining that it's a bad keyboard. Certainly not bad sounding. Just missing what many consider crucial features that should be standard on an instrument in that price range.
Based on what you're saying, why don't they just release a version of the L4 that's got the same synth engine but with 8 voice polyphany and timbres and 8 macro knobs for tweaking presets. Want to make your own preset from scratch? Use the free downloadable software editor. Price it at $999 for the keyboard version and $599 for the rack version. I'd buy that.
So first, I agree that I think in the past they have not understood their customers well. Like I said, I think that if they did, they would never have made the modulars. I'm not so convinced, however, that they don't know their customers now. I don't think that customers want "macro" knobs. It makes them feel cheated, I think that what they want is a full synthesizer that they can't make a mistake on and they want it to sound fantastic. Maybe I'm wrong here, time will tell, but I've seen the attitude before.
To tell you the truth I have NEVER understood who pays that much money for a fixed architecture VA keyboard. The only reason that I purchased the G1 was because there was no other competing digital modular at the time with the exception of the creamware stuff which did not seem as sleek and straightforward as the G1.
And I'm a potential customer that does use VSTs, though I am always looking for a sonic leg up and who can resist a red box with blinking lights on it?
Well, there is that.
I'll spend money and reserve space for something that gives me better sound quality... or even unique sonic possibilities, but I also need to have a full complement of features that are found standard in a $169 plug in.
Maybe you're right and this will bomb. Or maybe they've figured out that synth nerds aren't where the market is at. I bought the G1 sight unseen, untouched, un-returnable, and not at a great discount, because I wanted it the day the damn thing came out. I watched the magazine ads and they pumped me up, I was ready for standalone digital modular and it became the center of my live rig for quite a while.
When it came in, and I was waiting at the store to take delivery so that I could use it for a show that weekend, I almost had to wait until monday because the main store didn't think that it was a keyboard. My guy called and they said "no, no keyboards came in today", he had to get pushy to get them to look for something from Clavia. "Oh that thing?, that's a keyboard?" Who in their right mind pays $2K plus for a keyboard that you can tuck under your arm, box included? A lot of people bought them, and a lot of people were confused by them. The mainstream musician had no interest. Clavia tried again with the G2, but I think that after that they figured out that it wasn't the limitations that they thought that limited sales, it was simply that the instruments were not what "most" musicians wanted.