Apple Acquires Camel Audio

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Ben H wrote:It was probably more for their coding chops, rather than anything specific in Alchemy itself. :shrug:
And a company like Apple can't get great programmers? They need to buy out Camel Audio for THAT?

Really?

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Audio + DSP programming is a niche.
Just because you can code doesn't necessarily make you great at programming audio apps.
My main tools: Kontakt, Omnisphere, Samplemodeling + Audio Modeling. Akai VIP = godsend. Tari's libraries also rock.

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I'm still clinging onto the faint hope that it's because they want all of the profits from selling a cross platform Alchemy 2...

Aside from that, Alchemy has the most incredible workflow that always keeps you moving forward when designing, that sort of creative vision I would imagine is gold for Apple.

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Ben H wrote:Audio + DSP programming is a niche.
Just because you can code doesn't necessarily make you great at programming audio apps.
Granted, but I seriously doubt these guys were the only ones on that planet who could do what they do that Apple felt compelled to buy them.

I mean we're talking about Apple here. Not some two bit company. Certainly they could have found great Audio+DSP programmers without having to gut a whole company and piss off a crap ton of users in the process.

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I'm sure that no Mac user sold his/her Mac because of this episode, so why should they care?

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Sampleconstruct wrote:I'm sure that no Mac user sold his/her Mac because of this episode, so why should they care?
Care or not, I don't see the urgency of "OMG, we haz to buyz CA or we're all f-----g doomed."

The whole buyout makes absolutely no sense to me UNLESS they felt that they could make a crap ton of money off of CA's products. It is the ONLY thing that really makes any sense because programmers are a dime a dozen. Yes, even Audio+DSP programmers. CA was NOT an elite bunch of guys in spite of what the fanboyz want to believe.

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wagtunes wrote:Granted, but I seriously doubt these guys were the only ones on that planet who could do what they do that Apple felt compelled to buy them.
Clearly Apple thought otherwise.
my other modular synth is a bugbrand

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wagtunes wrote:
Sampleconstruct wrote:I'm sure that no Mac user sold his/her Mac because of this episode, so why should they care?
Care or not, I don't see the urgency of "OMG, we haz to buyz CA or we're all f-----g doomed."
That's because there wasnt any; that's a strawman.
The whole buyout makes absolutely no sense to me UNLESS they felt that they could make a crap ton of money off of CA's products.
Ah, if only Apple were so clever as to only do what made sense to you, eh? Have you emailed Tim Cook to let him know they're doing it all wrong?
It is the ONLY thing that really makes any sense because programmers are a dime a dozen. Yes, even Audio+DSP programmers. CA was NOT an elite bunch of guys in spite of what the fanboyz want to believe.
Ah, you're just trolling. Nevermind.
my other modular synth is a bugbrand

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wagtunes wrote:CA was NOT an elite bunch of guys in spite of what the fanboyz want to believe.
this sentence just says to me that you haven't spent any serious time with Alchemy, outstanding software is outstanding software.

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whyterabbyt wrote:
wagtunes wrote:Granted, but I seriously doubt these guys were the only ones on that planet who could do what they do that Apple felt compelled to buy them.
Clearly Apple thought otherwise.
Obviously, but I'm still scratching my head trying to understand why.

Look at all the companies that also make Audio+DSP products. You can't say that CA was the only one or for that matter even the best. I could argue cases for Spectrasonics, U-He, Native Instruments and a slew of others. Out of every company and soul proprietor on this planet who makes these products, CA was the one Apple had to have?

It just seems to me there is more to this than "we have to have these programmers."

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Astralp wrote:
wagtunes wrote:CA was NOT an elite bunch of guys in spite of what the fanboyz want to believe.
this sentence just says to me that you haven't spent any serious time with Alchemy, outstanding software is outstanding software.
Oh dear, don't get him started, he'll post a 3-page review otherwise. :party:

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Sampleconstruct wrote:
Astralp wrote:
wagtunes wrote:CA was NOT an elite bunch of guys in spite of what the fanboyz want to believe.
this sentence just says to me that you haven't spent any serious time with Alchemy, outstanding software is outstanding software.
Oh dear, don't get him started, he'll post a 3-page review otherwise. :party:
Perhaps Alchemy didn't have enough Modulation options..

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Astralp wrote:
wagtunes wrote:CA was NOT an elite bunch of guys in spite of what the fanboyz want to believe.
this sentence just says to me that you haven't spent any serious time with Alchemy, outstanding software is outstanding software.
Alchemy was great. News flash. There is a ton of great software out there. What was it about this particular company that Apple had to gut it?

That is what I am having a very hard time understanding unless it's simply to turn around and start selling Alchemy, or their version of it. Otherwise, just to grab Ben and whoever else worked there for their "programming skills" makes no sense at all. Like I said, there are tons of great programmers out there in THIS field. Or is Alchemy the only synth everybody owns?

Somehow I doubt that.

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wagtunes wrote:Look at all the companies that also make Audio+DSP products. You can't say that CA was the only one or for that matter even the best.
Clearly they were one of the best at whatever Apple was interested in.

Its only been mentioned a couple hundred times here, so I can see why you;d have missed it, but you might start by contemplating what Camel Audio actually specialised in.

You know, beyond your crass simplification of 'they were just programmers who made synths'.
I could argue cases for Spectrasonics, U-He, Native Instruments and a slew of others.
Go on then; from a position of pure ignorance about the kind of technologies Apple are interested in, argue which companies would serve Apple best in those areas. I need a laugh.
Out of every company and soul proprietor on this planet who makes these products, CA was the one Apple had to have?
Clearly. You missed the fact that they're the one Apple now has, yes?
It just seems to me there is more to this than "we have to have these programmers."
Yes, there is. Which kind of reinforces that you repeatedly saying 'but Camel were just some programmers so why would Apple want them' was missing the point.
my other modular synth is a bugbrand

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wagtunes wrote:I am having a very hard time understanding
and ?? were it not for sleuthing journalists we wouldn't even know that apple had bought them. just because we know they have, it still leaves motive etc without explanationn

so what is there to understand ?? once july 7th is here you will have your answers. you still might not understand, but at least the misunderstanding won't be predicated on baseless speculation

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