Anyobody use maschine? NI gets $50 Million Investment
- KVRAF
- 4655 posts since 1 Aug, 2005 from Warszawa, Poland
From what I read they seem to aim at a different field completely... Hiring former CEO of Beatport? New music distribution platform? There's space for that.
- KVRAF
- 6113 posts since 7 Jan, 2005 from Corporate States of America
Sounds like they'll be ignoring all the other products...beatmangler443 wrote:""In addition, Native Instruments will continue to improve upon several of its existing products aimed at innovating around the DJ-producer experience, including the popular DJing software Traktor and the Stems technology, which breaks tracks into its component parts for live remixing."
http://www.billboard.com/articles/busin ... h-partners"
- dysamoria.com
my music @ SoundCloud
my music @ SoundCloud
-
beatmangler443 beatmangler443 https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=306784
- KVRist
- Topic Starter
- 421 posts since 11 Jun, 2013
So far maschine development is going pretty good.Jace-BeOS wrote:Sounds like they'll be ignoring all the other products...beatmangler443 wrote:""In addition, Native Instruments will continue to improve upon several of its existing products aimed at innovating around the DJ-producer experience, including the popular DJing software Traktor and the Stems technology, which breaks tracks into its component parts for live remixing."
http://www.billboard.com/articles/busin ... h-partners"
-
- KVRian
- 792 posts since 1 Aug, 2016
I think they are going to build a platform like Pandora for unknown talent. I'd imagine their products would allow integration and collaboration with that platform. I think that would be wildly popular.
-
beatmangler443 beatmangler443 https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=306784
- KVRist
- Topic Starter
- 421 posts since 11 Jun, 2013
Man I didn't think of that. That might be huge.rlared wrote:I think they are going to build a platform like Pandora for unknown talent. I'd imagine their products would allow integration and collaboration with that platform. I think that would be wildly popular.
-
Spencer Maddox Spencer Maddox https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=406543
- KVRian
- 814 posts since 19 Oct, 2017 from The Empire State
I wish.generaldiomedes wrote:Massive 2.0 ???
Being said my Hope in Massive, FM8, or Absynth being significantly updated has dwindled...
The post above this is likely bait, viewer discretion is advised.
-
- Banned
- 2238 posts since 19 Dec, 2014
beatmangler443 wrote:http://www.billboard.com/articles/busin ... h-partners"
ya, pretty much everything there supports my suspicion that they're going to push STEMs with renewed vigor. this time perhaps trying to widen the appeal beyond DJ/producers and try and to use STEMs to reel in complete noobs ... get noobs playing with the 'loops' from there favourite tracks ... key matched, tempo matched, practically impossible to go wrong remixing/music making ... they'll maybe create some new incredibly simple (by comparison to traktor) app, for mobile and desktop, that can work with STEMs and is integrated into the market place. (for the purposes of snaring that noob market anyway).
talks of an 'ecosystem' are disconcerting, I'm hoping that's in reference to their STEM ambitions and not some god awful 'microtransactions' equivalent ... i.e building in marketplaces to the likes of Reaktor and having you buy components, piecemeal.
anyway.
I took some snippets from the article that support what I'm thinking about STEMs:
the overwhelming focus on democratization in the music industry remains on distribution and marketing, rather than on the creative process itself.
“We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way,” Mate Galic, CTO and President of Native Instruments, said in a statement. “We foresee an easily accessible music creation ecosystem that connects user centric design, with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow.”
To help realize this vision, Native Instruments will be focused on recruiting tech talent in Berlin, Los Angeles and London in the coming year. The company has made a handful of key hires in Berlin and Los Angeles over the last 12 months -- including the acquisition of remix monetization startup MetaPop, whose former CEO Matthew Adell now serves as Native Instruments' chief digital officer. In addition, Native Instruments will continue to improve upon several of its existing products aimed at innovating around the DJ-producer experience, including the popular DJing software Traktor and the Stems technology, which breaks tracks into its component parts for live remixing.
“Today we’re seeing demand from increasingly diverse market segments, which opens enormous potential for growth. With EMH Partners we have a strong partner at our side to exploit this potential.”
- KVRAF
- 2288 posts since 21 Mar, 2012 from Nom..nom.. YOUR MOM
I don't know about Presonus, but Propellerhead's infusion was from a venture capital group that doesn't have 100% ownership. A private equity firm generally moves to 100% ownership and controls everything.beatmangler443 wrote: I'd say the same for Presonus, Propellerhead also.
Not sure what Native Instruments plans are, but a private equity firm taking control of the company can either be a good thing or a horrible thing.
Win 10 | Ableton Live 11 Suite | Reason 12 | i7 3770 @ 3.5 Ghz | 16 GB RAM | RME Babyface Pro| Akai MPC Live II & Akai Force | Roland System 8 | Roland TR-8 with 7x7 Expansion | Roland TB-3 | Roland MX-1 | Dreadbox Typhon | Korg Minilogue XD
-
beatmangler443 beatmangler443 https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=306784
- KVRist
- Topic Starter
- 421 posts since 11 Jun, 2013
Good points. It says the original founds of NI remain majority shareholders as the privaty equity firm get a minority stake in the company. We shall see how this works.EnochLight wrote:I don't know about Presonus, but Propellerhead's infusion was from a venture capital group that doesn't have 100% ownership. A private equity firm generally moves to 100% ownership and controls everything.beatmangler443 wrote: I'd say the same for Presonus, Propellerhead also.
Not sure what Native Instruments plans are, but a private equity firm taking control of the company can either be a good thing or a horrible thing.
- Banned
- 1583 posts since 19 Aug, 2011
Finally they'll intergrate Snapchat in all their products.
Cats are intended to teach us that not everything in nature has a function | http://soundcloud.com/bmoorebeats
- KVRAF
- 25421 posts since 3 Feb, 2005 from in the wilds
It is not called a subscription, because it isn't one... in a subscription model, you would be forced to upgrade to the latest Komplete... which you are not. You can keep using the old one.Touch The Universe wrote:I thought they already had a subscription service - Komplete - that comes around every year. I always thought they were smart not to call it a subscription.
-
beatmangler443 beatmangler443 https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=306784
- KVRist
- Topic Starter
- 421 posts since 11 Jun, 2013
If you guys do a bit of reading and look up metapop it has something to do with that maybe?
- KVRAF
- 3469 posts since 24 Oct, 2000 from A Swede Living in Budapest
Ahh... but in one way it is a bit like a subscription.pdxindy wrote:It is not called a subscription, because it isn't one... in a subscription model, you would be forced to upgrade to the latest Komplete... which you are not. You can keep using the old one.Touch The Universe wrote:I thought they already had a subscription service - Komplete - that comes around every year. I always thought they were smart not to call it a subscription.
For example - I was using an old installation of Komplete 6 until recently. After got a new computer I couldn't install it any longer because the installers didn't support newer operating systems. Lots of products that I normally use hadn't been updated, such as Massive and Reaktor.
I had to upgrade to the latest version to be able to install products that I already owned and hadn't been updated. Sure - I got lots of new stuff, but that was stuff I wasn't interested in and NI didn't want to give me separate installers.
Maybe it's different now with Native Access - but that's why I had to update.
/C
ANALOG DEEP HOUSE 2 for U-HE DIVA
HARDWARE SAMPLER FANATIC - Akai S1100/S950/Z8 - Casio FZ20m - Emu Emax I - Ensoniq ASR10/EPS
HARDWARE SAMPLER FANATIC - Akai S1100/S950/Z8 - Casio FZ20m - Emu Emax I - Ensoniq ASR10/EPS
-
- KVRian
- 839 posts since 25 Jan, 2014
"Music software and hardware manufacturer Native Instruments has announced that it is receiving a €50 million investment from private equity firm EMH Partners."
Where did they announced that ?
Also... "For more information visit https://www.native-instruments.com/en/" ...I don't see anything on their website ...???
Where did they announced that ?
Also... "For more information visit https://www.native-instruments.com/en/" ...I don't see anything on their website ...???