I've watched the video and try to get my head around this plugin. In a way it reminds me of the SoundSpot releases, where they put a great-looking UI on a reverb and a delay and call it the most fantastic and mind boggling plugin ever.
I mean, as far as the video goes, Nectar Elements is a vocals rack consisting of a compressor, a de-esser, a reverb, and a few more things, and the rock example in the video sounds nice but seems to be little more than an EQ boost in the high mids and a splash of reverb.
I understand that Izotope makes great and smart stuff, but I just don't get what this plugin does. Also, what really matters to a lead vocal is the automated volume in relation to the instruments, so what really would be of benefit would be a vocal rider I guess. And in case that is not possible due to the fact that the effect's settings are not changing over time, then that would be another problem, meaning one might have to make up for the plugin's auto settings as the song alters in instrumentation and balance. (This problem - if it is
a problem - gets worse due to the fact that the underlying effects are not shown to the user, so one could probably not adjust the reverb size or the like using automation.)
On the product web page, it says that the settings are based on hundreds of thousands of pro mix settings. Even if that is true, doesn't this mean that the choices are actually a best practice cheat sheet rather than based on my vocal take?
...but I'm sure it is a great product and that it's just me not really getting it, so I'd appreciate a comment on this. Just to make things clear: I'm not trying to rant at all. I really want plugins that make all of the mixing choices for me (because of limited time and ear fatigue due to tinnitus), so anything auto is very welcome. I just don't understand the benefit of this one yet!