It makes perfect sense right? No more program crashes from vst's!?

What are your thoughts?

so what 'concept' would that be? program crashes from REs?

Cakewalk have already started doing this with Sonar X1. Same could be said for any DAW that has built in plugins which cannot be used externally. But Cakewalk sell them online as separate plugins & are 3rd party code/licensed. It's a customer trapping technique because it gets the user to feel they're invested in the product by way of non-portable add-on purchases. Add-on purchase is not a new marketing technique at all. Propellerhead is just tweaking a long extant idea with "Apple inspired" "ecosystem" goals. But again, Apple didn't invent it either. They just hit on a great formula that works & others are emulating.

As for the VST crash protection stuff, surely Steinberg could revamp the VST design to include host stability features, but you'd have to get all the hosts to change their design, too, and maybe lose backward compatibility. These kinds of changes are more likely in a small controlled environment, not an industry-wide standard. Backward compatibility is already enough of a huge bone of contention.

Reaper should maybe get the credit not Reason, it lets you isolate buggy plugins, and I'm not sure it is the first either. Re is cool and all just I don't know how truly innovative it is. What I'd like to see is some sort of plugin management system similar for vasts that will tell you when updates are available, handle licensing etc. That is to me the more compelling side of re.

when a large part of their promotional video is people getting so excited about the fact you can UNDO.... I start to get suspicious!

I dunno - there seems to be increasing fragmentation in the plugin market as it is. I understand why companies might be attracted by the idea, but as a user I'm not too enthusiastic.

the VSTi that I use, they never crash.

VST plugins should work well in at least 10 hosts or so, then there's different sub versions, the platform and 32/64-bit which all adds yet more complexity. So we can't really compare the two.

Richard

Exactly. The key is that you have to bring something worthwhile to the table. I would really like to see Ableton go this route and provide an SDK for building plugins for the Live environment.

Ahaha that's a good one

We debated this already and it seems like a bit overrated marketing blurb. However RE as such (just don't bother to much with "undo" nonsense) seems extremely exciting. Plenty of new colors for Reason - which is only a good thing IMHO.

Can we UNDO the purchase. That's innovating! The rest is BS.

You have a 30 day trial, I really don't know of any other softsynth environment that gives you that, do you?

no, but they give me sends and auxs
and serious audio editing
and midi out
and slicing up samples...

But you forgot the most innovative technology "out there" : UNDO
Never heard of it before

My thoughts are based on my experience - none of the VSTs I currently use crash, but Reason 6 does. Simple.

The rest is marketing.