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The Massachusetts Convention Center Authority (MCCA) and Sitarian Corporation have announced the launch of the Advanced Audio + Applications Exchange (A3E), a series of international tradeshows, conferences as well as a social network and audio development exchange that will focus on the exploration of new technologies that are transforming the music industry and the creative processes of musicians and audio professionals. The inaugural event will take place September 23-24, 2014, at the Hynes Convention Center in Boston.

The two-day A3E event will be dedicated to bringing together three sectors that are being transformed by the emergence and evolution of new apps and technologies for music and audio; audio app and software developers; musicians and audio professionals; and the manufacturers of next generation music and audio instruments, tools, technology/hardware and related applications. The inclusive event is focused on creating a new exchange between these three facets of audio technology and music creation that is unlike any event of its kind.

Dedicated to an exchange of ideas, the conference will encourage attendees to delve into topical and strategic issues, explore new business relationships, discuss new product development, as well as foster the creation of emerging standards for new music and audio technologies.

Three separate conference programs:

  • A3E Audio Developers Conference - geared towards software engineers, software programmers, quality assurance personnel, software architects, and project managers.
  • A3E P2 Conference: Production + Performance - designed for professional musicians, record producers, film composers, television composers, musical directors, sound designers, mastering engineers, recording engineers, audio-visual mixers, professional songwriters, web/audio integrators/designers, video game composers, DJs, and re-mixers.
  • A3E Product, Market + Business Strategies Summit - created for product managers, marketing managers, business development strategists, channel strategists – the people responsible for advancing and monetizing the radical changes that are evolving within the music and audio marketplaces.

The three A3E conference programs will be complemented by four Mastermind Keynote presentations and A3E will offer all attendees numerous company briefings, product workshops and training sessions presented by leaders and innovators of next generation audio products and services.

A3E will also offer advanced betas, new product testing and downloads. The conference will also foster the creation of new technology through a hands-on "Bring Your Own Device (BYOD) and Bring Your Own Studio (BYOS) " professional environment – a true exchange of working ideas and creative collaboration opportunities. Musicians and audio professionals will not only be able to install an app, they will be able to learn about the technology in real time as well as provide valuable insights to the developers and manufacturers.

For more information, please go to www.A3Exchange.com.

 
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