21st July 2011
Berlin-based MAGIX AG, well-known for its consumer and professional software, has acquired all rights to the technology and products of yellow tools – major manufacturer of software sampler technology and virtual instruments based in Karlsruhe. With its long-standing experience and successful company strategy, MAGIX considers yellow tools, which was founded in 1999, to be the perfect partner for expanding its consumer and pro audio sector.
Jürgen Jaron, CEO of MAGIX AG, says, "We are very pleased that our productive cooperation with yellow tools has now culminated in such a successful outcome. In addition to acquiring its technology, we will integrate the entire yellow tools team into our newly founded MAGIX Audio GmbH. The sounds produced by yellow tools meet the high standards applied by MAGIX in producing its software. Users in the consumer and pro audio sectors will benefit from this cooperation in upcoming releases."
Both companies have cooperated closely in the audio sector for the past four years. This has given rise to a common base, which can now be used to develop efficient workflows. In 2006, MAGIX and yellow tools launched VITA 1 in Samplitude, MAGIX Music Maker, and MAGIX Music Studio. The second generation of VITA instruments followed in 2010 for MAGIX Music Maker and MAGIX Music Studio.
"In our opinion, merging with MAGIX AG has incredible potential, both for exploiting the existing product portfolio and for the products that we might develop together in the future. One of our aims will be to cater to the entire range of needs of our customers both in the creative and the tools sector in the best possible way. This ranges from products offering a user-friendly start into the world of music production to customized solutions for professional producers, composers, and recording studios," says Christian Hellinger, co-founder of yellow tools and Vice President Audio of MAGIX Audio GmbH, which will combine the pro and consumer sectors in the future.
yellow tools says its users will hardly notice the acquisition. Product registration and activation will, for the time being, continue to take place on the yellow tools website and users will be informed in due time about any changes. Furthermore, they will try to make the changeover as user-friendly as possible.
21 Jul 2011 MAGIX AG takes over yellow tools
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