NAMM 2018Native Instruments acquires loops & samples producer, The Loop Loft

Native Instruments has announced its acquisition of The Loop Loft, a content library specialised in recording top musicians to make high quality digital content available to all music creators.

The move coincides with the launch of Sounds.com, Native Instruments' new online platform for loops, samples, and sound packs for music creators of all genres with over 500,000 sounds at launch, from more than 200 partners.

Sounds.com subscribers can access loops and samples from high calibre drumming and acoustic artists like Nate Smith, Matt Chamberlain and Omar Hakim, further diversifying the platform's content offering.

The move also sees The Loop Loft Founder, CEO and musician Ryan Gruss joining Native Instruments as Director of Products - Content, based in Los Angeles. In the new role, Ryan will create content for Sounds.com as well managing a specialized development team focused on creating new content across the NI portfolio.

Commenting on the acquisition, Ryan Gruss added: "When we learned of Native Instruments plans for Sounds.com we immediately saw an opportunity to amplify our offering to new audiences. Native Instruments' rich heritage of sound design is a musicians dream and I'm excited to get hands on and steer the development of new instruments and content in 2018."

Daniel Haver, CEO and Co-founder at Native Instruments commented: "We've always admired the authenticity and ambition of The Loop Loft; we could tell it's a service built by passionate musicians with a bold online vision. We're excited to welcome Ryan and his team to NI and anticipate increased volume, quality and diversification of content and instruments across our brands."

The Sounds.com beta launched on January 17 in the U.S. Customers can try it now with a free selection of loops and samples, or go Pro and subscribe to the full library at a special introductory price of $9.99 per month.

More details about the platform's vision and progress will be shared with media and industry peers at the 'Native Summit' partner conference, held at this year's NAMM event in Anaheim, CA, from January 25-26.