Ohm Forces has announced radical changes to its pricing policy - including huge, permanent, price reductions, the discontinuing of some bundles and the creation of a new one - the All Live Bundle (see prices below).

Why? This is what they say: "One of Ohm Force's most important goals has always been to deliver top quality audio plug-ins at attractive prices. That's what we've been doing since the very first beginning nine years ago. Nevertheless, despite our internal Ohm values one external and global factor came to change these proportions. Last year's financial collapse has been like a worldwide earthquake and, in addition of all its global consequences, here at the Ohm Force headquarter it made us think a lot about how we've been managing our own activity as plug-in makers. And which directions we'd want to take from now. This newsletter does not aim to perform any in-depth analysis of capitalism's current situation: as a music software company we'd just want to tell you what have been our thoughts. And specially the actions coming from them."

"Even when talking about great effects, we do believe that audio plugins are not supposed to be something expensive, exclusive for those with big budgets. We don't want to let Ohm Force's effects become some more "plugins for rich people", what started to happen specially from our American customers' point of view due Euro's recent big rise. A few marketing directors could say that there are still enough music producers with comfortable budgets in the world to keep the plugin industry going on but, at least for us, it wouldn't be fun anymore. So why shouldn't we go beyond the attractive pricing? Shouldn't good software for make good music actually be affordable, still being a part of the huge revolution made by the computer based music production? Not only it's time to ask ourselves that questions but also to take the initiative to answer them, instead of just waiting other people to do it."

"So as an audio software company Ohm Force is doing its part and announcing: we're globally reducing our advertised prices. And it's not a promo: it's for real and forever. We still do want to make money and be rewarded for our hard work: it's still business, but let's keep it reasonable."

"When we say dropping prices, we really mean it: not only the plug-ins licenses are globally MUCH more affordable when purchased individually, the big ALL-ALL Bundle can now be grabbed for only €299. By the way, we've benefited from the moment to tidy up our bundle's section and now live performers can choose the ALL-Live Bundle, containing the 3 from which features are specially suitable for live tweaking: Ohmicide:Melohman, Symptohm:Melohman and the Quad Frohmage – the three for €199. The first two, as the Melohman part of the name suggests, have extended preset morphing capabilities: it's possible to morph from one preset on the fly to another using a MIDI keyboard controller, with a full set of configurable parameters. The latter is one of the most powerful filter banks out there, with an advanced XADSR module, 6 MIDI controlled envelope followers, 6 event generators, among many other killer features."

"You already know Ohm Force's mindset. It's just about reading our mails or taking a look at our whacky website to realize that we have never had a corporate approach of what we do. We're a 100% indie company, with no investors behind us, just a bunch of friends working in an old apartment office near a train station, trying to do everything by ourselves. Of course we're glad to sell plugins for superstars, but we're even happier when an indie youngster makes the effort to invest in some Ohm Force plugins to pimp his home-studio. There are still so many new talents out there to be heard, so let's spend less, and produce more."