At NAMM Yamaha Corporation of America announced that a new X Factor DVD to be bundled with all music production products beginning in January 2008. This DVD and its accompanying website represent over 1.3 Gigabytes of sounds, samples, software and special rebates and coupons worth thousands of dollars.

X Factor is the "neXus" for Yamaha music production customers, Steinberg Cubase AI users and "best in class" VST and digital content providers to come together in a community and provide essential tools for music production. The X Factor DVD contains new HALion One sounds from Sonic Reality, the S90ES piano sample from Yamaha in HALion One format, a special edition of IK Multimedia's SampleTank with sounds from over $3500 worth of IK Multimedia's premier products like the Miroslav Philharmonik (which includes the Miroslav Vitous Orchestral library), SampleMoog, Sonik Synth 2, StudioPhonik, SampleTank 2.5 and SampleTron. In addition, there are special versions of FXpansion's BFD Drum VST and Arturia Analog Factory 2 with sounds from Arturia's collection of Virtual Analog Synths. Audio Loops from Sonic Reality and MIDI loops from Keyfax New Media round out this large collection of digital content.

In addition to the vast collection of sounds on the X Factor DVD, there are thousands of dollars worth of rebate coupons and added value offers from Antares, ASK Video, Broadjam, Electronic Musician , Electrix, Garritan, KeytoSound, Obedia, Steinberg and Tunecore.

An accompanying website, www.XFactorVST.com, is a community where Yamaha and Steinberg customers as well as VST developers and content partners can come to together to discuss how to make the most of these powerful tools and offer continuing access to more VSTs, sounds and promotions.

The X Factor DVD will come bundled with all Yamaha music production products, including KX Series MIDI controllers, Motif XS Series Synthesizers, Mo Series Synthesizers, MM6, S Series Synthesizers, MW, N and 0 Series Mixers and more.