Why doesn’t Yamaha develop virtual instruments?

VST, AU, AAX, CLAP, etc. Plugin Virtual Instruments Discussion
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Seems like it would be a big market for them.

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or virtual motorbikes :o

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Wouldn't say no to a software AN1X. :)

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I think they have Steinberg to do this for them.
You may think you can fly ... but you better not try

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Yea Steinberg is Yamaha's Software branch. Yamaha's name is actually on some of the products. Like the Vintage Channel Strip VCM Plugins.
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Instrumentwise they made the S-YXG50

They also made some other (non-instrument) plugins but that was quite a long time ago.

Maybe they didnt think the VST plugin market is for them.

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recursive one wrote:I think they have Steinberg to do this for them.
Interesting, which of Steinberg's products are partnered with Yamaha?

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I love old Yamaha romplers, a top model MU series type virtual instrument would be cool imo.

https://en.wikipedia.org/wiki/Yamaha_MU-series

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There's a few on iOS: TNR-i (and TNR-e), FM Essential and the AN2015 synth inside Synth Book.

Maybe they prefer mobile apps to desktop (like Moog).
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lastmessiah wrote:
recursive one wrote:I think they have Steinberg to do this for them.
Interesting, which of Steinberg's products are partnered with Yamaha?
These come to mind: https://www.steinberg.net/de/products/v ... start.html

And, yeah, seems like the logical thing that Steinberg would develop Yamaha stuff. Not sure how high it is on their agenda, though.

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Vocaloid is a Yamaha brand.
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chk071 wrote:
lastmessiah wrote:
recursive one wrote:I think they have Steinberg to do this for them.
Interesting, which of Steinberg's products are partnered with Yamaha?
These come to mind: https://www.steinberg.net/de/products/v ... start.html

And, yeah, seems like the logical thing that Steinberg would develop Yamaha stuff. Not sure how high it is on their agenda, though.
Because:
Since January 2005, Steinberg is a wholly owned subsidiary of Yamaha Corporation, the world's leading manufacturer of audio hardware.
Link:

https://www.steinberg.net/en/company/ab ... nberg.html

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mgw38 wrote:Vocaloid is a Yamaha brand.
Which seems to be the only thing they're focusing on. :neutral:

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How did Yamaha go from defining a decade (the '80s) to vocaloid? How the mighty have fallen.
Anyone who can make you believe absurdities can make you commit atrocities.

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Hello! They own Steinberg. If this is 'fallen'............

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