penfever wrote: ↑
Mon Feb 15, 2021 3:48 am
IMO, Native Instruments actually is NOT in a great position to offer a subscription model at this time. I know this might sound surprising, because they undoubtedly have a couple of products which are currently indispensable, and a very large overall lineup of content...
IMO, Adobe went subscription exactly in a moment when I personally thought they lost their momentum. They stagnate mostly now but because of their hardcore subscription model people are bound to it and have to live with the glacial development.
NI is also reaching a point of saturation, there is only so much stuff people can use and just piling it on isn't gonna cut it in the long run, the perceived added value is less and less. In this round, Komplete 13 doesn't contain anything I want and the perceived value of the update is basically zero for me. Buying into the bigger packages isn't attractive, because of all of the fluff I'll never use anyway. Even Komplete I only bought since the update to Kontakt 6 would have been almost the same price, not because I really
wanted it - I hardly use any of it.
And nowadays, good fresh synths do not necessarily come from the likes of NI, but often from small developers, a recent example is Vital, free if you want, or with several levels of added content, even a subscription is on offer, amazing GUI and workflow, great sound, a joy to use.
NI on the other hand lost a lot of creditability with me for not updating the Absynth GUI and the other older synths or coming up with an actually good concept of how to deal with Reaktor or Kontakt patches and presets, it's all just clunky and outdated. The development of Massive X feels not exactly agile or clever either and it all leaves an impression of it being heavy, big and old somehow.
Will be interesting to see where it goes and what those investors interests are.
I personally wouldn't buy any stock.