KVR Audio

masterhiggins · Post by **masterhiggins** » Wed Jan 06, 2016 9:36 pm

That's a spoof/satire video from the Onion.

do_androids_dream · Post by **do_androids_dream** » Wed Jan 06, 2016 10:11 pm

Compyfox wrote:
ghettosynth wrote:Mastering is going to become much simpler with the soon to be released Macbook pro "Mastering Edition", or ME. >snip<
OMFG! Am I glad that I barely have anything in my stomach right now, the reflux is just too hard to keep under control.

Heck, the "Mastered for iTunes" still isn't properly documented, and now they want to release ANOTHER one-trick pony to push the long lost loudness war even further?

I think 'twas a joke...

loungepanda · Post by **loungepanda** » Wed Jan 06, 2016 10:16 pm

At NAMM 2016, Lurssen Mastering and IK Multimedia will unveil a totally unique mastering product that brings the finesse, expertise and creative insight of the award winning mastering studio and innovative technological leadership of IK to musicians, producers and engineers around the globe.

But we already have LANDR, Peter.

ghettosynth · Post by **ghettosynth** » Wed Jan 06, 2016 10:17 pm

do_androids_dream wrote:
Compyfox wrote:
ghettosynth wrote:Mastering is going to become much simpler with the soon to be released Macbook pro "Mastering Edition", or ME. >snip<
OMFG! Am I glad that I barely have anything in my stomach right now, the reflux is just too hard to keep under control.

Heck, the "Mastered for iTunes" still isn't properly documented, and now they want to release ANOTHER one-trick pony to push the long lost loudness war even further?
I think 'twas a joke...

A 3D soundstage is no laughing matter my friend.

keyman_sam · Post by **keyman_sam** » Wed Jan 06, 2016 10:41 pm

Not sure why there's so much hatred. IK Plugins speak for themselves. Their T-racks collection is an amazing value and their 610 is my go to plug-in in every project I have.

I'm guessing this is the newer version of t-racks, if so count me in.

do_androids_dream · Post by **do_androids_dream** » Wed Jan 06, 2016 10:52 pm

loungepanda wrote:
At NAMM 2016, Lurssen Mastering and IK Multimedia will unveil a totally unique mastering product that brings the finesse, expertise and creative insight of the award winning mastering studio and innovative technological leadership of IK to musicians, producers and engineers around the globe.
But we already have LANDR, Peter.

Heehee.. Man, a client of mine sent me his LANDR'ised tracks so I could hear what it does.. geez

ghettosynth · Post by **ghettosynth** » Wed Jan 06, 2016 10:56 pm

keyman_sam wrote:Not sure why there's so much hatred.

it's not hatred.

do_androids_dream · Post by **do_androids_dream** » Wed Jan 06, 2016 11:06 pm

ghettosynth wrote:
keyman_sam wrote:Not sure why there's so much hatred.
it's not hatred.

It's not hatred at all. It just gets a bit tiresome hearing the same marketing for every new product these days - everything's ground breaking/revolutionary/game changer etcetera.. Mastering especially is an area of not just diminishing returns but already diminished returns. I hope this product promotes a turn back the other way - to more dynamic masters.

ghettosynth · Post by **ghettosynth** » Wed Jan 06, 2016 11:11 pm

do_androids_dream wrote:
ghettosynth wrote:
keyman_sam wrote:Not sure why there's so much hatred.
it's not hatred.
It's not hatred at all. It just gets a bit tiresome hearing the same marketing for every new product these days - everything's ground breaking/revolutionary/game changer etcetera.. Mastering especially is an area of not just diminishing returns but already diminished returns. I hope this product promotes a turn back the other way - to more dynamic masters.

Nicely said.

JerGoertz · Post by **JerGoertz** » Wed Jan 06, 2016 11:13 pm

do_androids_dream wrote:
ghettosynth wrote:
keyman_sam wrote:Not sure why there's so much hatred.
it's not hatred.
It's not hatred at all. It just gets a bit tiresome hearing the same marketing for every new product these days - everything's ground breaking/revolutionary/game changer etcetera.. Mastering especially is an area of not just diminishing returns but already diminished returns. I hope this product promotes a turn back the other way - to more dynamic masters.

Whenever I read ad copy for music software that uses these words ("revolutionary", "game-changing", etc.) I giggle a little.

Jax Pok · Post by **Jax Pok** » Wed Jan 06, 2016 11:17 pm

I bet it's a plugin that does everything a sound going through a console does.

do_androids_dream · Post by **do_androids_dream** » Wed Jan 06, 2016 11:54 pm

Jax Pok wrote:I bet it's a plugin that does everything a sound going through a console does.

I'm guessing it's something like Ozone in terms of functionality with the analog signal path of the engineer's set up.

Saukar30 · Post by **Saukar30** » Thu Jan 07, 2016 12:18 am

do_androids_dream wrote:
Jax Pok wrote:I bet it's a plugin that does everything a sound going through a console does.
I'm guessing it's something like Ozone in terms of functionality with the analog signal path of the engineer's set up.

+1

Compyfox · Post by **Compyfox** » Thu Jan 07, 2016 2:09 am

In summary - T-Racks 5 - with an updated routing matrix (T-Racks Shell), no?

dwozzle · Post by **dwozzle** » Thu Jan 07, 2016 3:06 am

Prefer to judge it on the merits when it appears, rather than give the guy announcing it a ton of crap for doing his job. Expect marketing-speak from marketers, pull what actual info can be had from it, and get on with life. Peter's actually a decent guy, from the contact I've had with him here, he doesn't deserve this.

And by all means, feel free not to buy, or even look at, anything you don't want to.

IK and Gavin Lurssen set to unveil revolutionary mastering product at NAMM 2016