Music creation 2025... iZotope + Native Instruments ecosystem leads the industry in "joy of use"?
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- KVRist
- Topic Starter
- 194 posts since 12 Mar, 2021
Music creation 2025... iZotope + Native Instruments ecosystem leads the industry in "joy of use"?
I believe it could happen.
A belief further enhanced from this interview:
https://www.kvraudio.com/interviews/nat ... inds-51492
A quote from Mark Ethier, CEO of iZotope in this interview:
The final thing I would add—I have a strong view that there's a lot of friction in the creative process in this industry. The number of times that I sit down to make music, and I am instead faced with installing, updating, authorizing, figuring out why the settings don't transfer from X to Y, and on and on and on... We know that a large number of people in the industry use products from iZotope and Native Instruments, so places where we can simplify activities or tasks that are not creative decisions will be huge. We have technologies like inter-plugin communication (IPC) which allow us to do cross-track processing, so we'll be looking for ways to get that into Native Instruments' products, because that means when you use Ozone or Visual Mixer and if Native Instruments' products all have IPC, then all of the sudden your entire mix is now available to you on all of the individual components. You can start to imagine how we can do things like that, and our hope is to find ways to bring along other companies into focusing on the creative flow, rather than the commodity stuff that everybody must do. I think it's better for the industry, and for the creators.
I believe it could happen.
A belief further enhanced from this interview:
https://www.kvraudio.com/interviews/nat ... inds-51492
A quote from Mark Ethier, CEO of iZotope in this interview:
The final thing I would add—I have a strong view that there's a lot of friction in the creative process in this industry. The number of times that I sit down to make music, and I am instead faced with installing, updating, authorizing, figuring out why the settings don't transfer from X to Y, and on and on and on... We know that a large number of people in the industry use products from iZotope and Native Instruments, so places where we can simplify activities or tasks that are not creative decisions will be huge. We have technologies like inter-plugin communication (IPC) which allow us to do cross-track processing, so we'll be looking for ways to get that into Native Instruments' products, because that means when you use Ozone or Visual Mixer and if Native Instruments' products all have IPC, then all of the sudden your entire mix is now available to you on all of the individual components. You can start to imagine how we can do things like that, and our hope is to find ways to bring along other companies into focusing on the creative flow, rather than the commodity stuff that everybody must do. I think it's better for the industry, and for the creators.
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- KVRAF
- 2989 posts since 5 Nov, 2014
Great.
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- Banned
- 1780 posts since 26 Aug, 2012
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- KVRist
- Topic Starter
- 194 posts since 12 Mar, 2021
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- KVRist
- Topic Starter
- 194 posts since 12 Mar, 2021
And here is a must-watch recent interview with Jonathan Bailey, Chief Technology Office of iZotope..
https://www.youtube.com/watch?v=wlTuqORiSLE
https://www.youtube.com/watch?v=wlTuqORiSLE
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- KVRist
- Topic Starter
- 194 posts since 12 Mar, 2021
NI doing big push to VST3...
A large portion of NI FX got updated to VST3 in the last week, and NI has indicated that Kontakt will itself become VST3 very very soon.
And NI indicated that both Maschine and Komplete Kontrol will host VST3.
This is good groundwork for better cooperative development with iZotope.
Here's a post from NI in their forums from last Saturday:
The next releases of KOMPLETE KONTROL and Maschine will be able to host the recently released VST3 FX, as well as Kontakt VST3 (which is currently in beta and due to be released soon).
A large portion of NI FX got updated to VST3 in the last week, and NI has indicated that Kontakt will itself become VST3 very very soon.
And NI indicated that both Maschine and Komplete Kontrol will host VST3.
This is good groundwork for better cooperative development with iZotope.
Here's a post from NI in their forums from last Saturday:
The next releases of KOMPLETE KONTROL and Maschine will be able to host the recently released VST3 FX, as well as Kontakt VST3 (which is currently in beta and due to be released soon).
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- KVRAF
- 2367 posts since 17 Apr, 2004
I agree with Mark that Native Access is horrible. I'd much rather be making music.
Voted KVR's resident drunk Robert Smith impersonator (thanks Frantz!)
https://open.spotify.com/artist/2myYesRBRgQB3LkZzEYdt5 | https://soundcloud.com/steevm/
https://open.spotify.com/artist/2myYesRBRgQB3LkZzEYdt5 | https://soundcloud.com/steevm/
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stormbeatmaker stormbeatmaker https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=517977
- KVRer
- 7 posts since 18 Jun, 2021
What makes VST3 better than VST2? Please don't be mad at me if that is noob question, just curiousnightjar wrote: ↑Mon Jun 21, 2021 2:33 pm NI doing big push to VST3...
A large portion of NI FX got updated to VST3 in the last week, and NI has indicated that Kontakt will itself become VST3 very very soon.
And NI indicated that both Maschine and Komplete Kontrol will host VST3.
This is good groundwork for better cooperative development with iZotope.
Here's a post from NI in their forums from last Saturday:
The next releases of KOMPLETE KONTROL and Maschine will be able to host the recently released VST3 FX, as well as Kontakt VST3 (which is currently in beta and due to be released soon).
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- KVRist
- Topic Starter
- 194 posts since 12 Mar, 2021
VST 2.4 vs. VST 3.0stormbeatmaker wrote: ↑Mon Jun 21, 2021 8:31 pm What makes VST3 better than VST2? Please don't be mad at me if that is noob question, just curious
https://www.sweetwater.com/insync/vst-2 ... es-you-do/