Is the Market Finally Saturated?

VST, AU, AAX, etc. plug-in Virtual Instruments discussion
tony10000
KVRist
445 posts since 4 Aug, 2017

Post Tue Aug 13, 2019 9:57 pm

It seems like everything is on sale more often than not. Sounds like demand for virtual instruments and effects is at an all time low.

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Urs
u-he
23800 posts since 8 Aug, 2002 from Berlin

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 10:16 pm

July is a weak month, every year. People do sales to compensate.

lelderkin
KVRer
21 posts since 27 Mar, 2018

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 10:18 pm

I don't think demand is low, I think supply of high quality VSTs available for low price (Valhalla, Klanghelm, TDR, etc) have forced everyone else to bring down their prices to stay competitive. Also it seems like it has affected fx plugins more than Virtual Instruments. Synths and Kontakt libraries haven't gone down much in price, have they?

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layzer
KVRAF
6578 posts since 11 Jun, 2006

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 10:23 pm

its all about shoving sound libraries down peoples throats now....
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tony10000
KVRist
445 posts since 4 Aug, 2017

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 10:29 pm

lelderkin wrote:
Tue Aug 13, 2019 10:18 pm
I don't think demand is low, I think supply of high quality VSTs available for low price (Valhalla, Klanghelm, TDR, etc) have forced everyone else to bring down their prices to stay competitive. Also it seems like it has affected fx plugins more than Virtual Instruments. Synths and Kontakt libraries haven't gone down much in price, have they?
There have been quite a few top-tier synths with pretty deep discounts recently such as VPS Avenger, Spire, Rapid, ANA2, Styrus, Zone, Sektor, etc. And some of the new stuff like Massive X doesn't seem to be getting much traction.

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BONES
GRRRRRRR!
8532 posts since 14 Jun, 2001 from Somewhere else, on principle

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 10:31 pm

I can think of one thing off the top of my head that no-one has even thought about doing - the synthesis method KORG used in their 01/W synths. The 01/W could modulate the carrier wave with a second waveform, which they called the Waveshaper, at a right-angle to it. It had such a unique sound but in later iterations they removed that feature in favour of a more straightforward ROMpler set-up. I made many of my best sounding basslines using it and it sounded great. I'd be all over a VSTi that could do the same kinds of sounds.
Urs wrote:
Tue Aug 13, 2019 10:16 pm
July is a weak month, every year. People do sales to compensate.
Yeah, I have a friend who works in advertising and they call it "dry July", which is a public health/charity thing they do here, where other people (not me) get sponsored not to drink in July.
Last edited by BONES on Wed Aug 14, 2019 2:01 am, edited 1 time in total.
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DJ Warmonger
KVRAF
3148 posts since 7 Jun, 2012 from Warsaw

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 11:04 pm

I guess there is some saturation point - there's no need for any new synths if the old ones are doing their job well. Probably the market itself isn't growing anymore, the population of music producers is stable and limited as well.
http://djwarmonger.wordpress.com/
Tricky-Loops wrote: (...)someone like Armin van Buuren who claims to make a track in half an hour and all his songs sound somewhat boring(...)

HcDoom
KVRian
1041 posts since 18 Feb, 2012

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 11:34 pm

All synths that came out in past few years offered almost nothing new, they are all 95% same. So, if you take a look at the market, yes, its saturated synth wise. There is actually lack of inovation, but I believe if NI decides to update Absynth and when Zebra 3 comes out, we might see something fresh and different!

anomandaris1
KVRist
303 posts since 26 Nov, 2009

Re: Is the Market Finally Saturated?

Post Tue Aug 13, 2019 11:51 pm

I am still waiting for a good modern Phase or Frequency modulation synth (with a matrix, so the modulation routing is clear unlike what is going on in Phase Plant, or Reaktor etc) or even better additive/resynthesis synth than Harmor (and more control over harmonics).
And microtuning support is a must (even simplistic 3/4 chords pop/edm songs can sound more clearer in just intonation, idk why people aren't using microtuning way more).
(Wouldn't mind, if PP gets microtuning or IL fixes Harmor's implementation of this feature - it gives wrong results with different reference pitches).

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exmatproton
KVRAF
2380 posts since 25 Apr, 2011

Re: Is the Market Finally Saturated?

Post Wed Aug 14, 2019 12:03 am

anomandaris1 wrote:
Tue Aug 13, 2019 11:51 pm
I am still waiting for a good modern Phase or Frequency modulation synth (with a matrix, so the modulation routing is clear unlike what is going on in Phase Plant, or Reaktor etc) or even better additive/resynthesis synth than Harmor (and more control over harmonics).
And microtuning support is a must (even simplistic 3/4 chords pop/edm songs can sound more clearer in just intonation, idk why people aren't using microtuning way more).
(Wouldn't mind, if PP gets microtuning or IL fixes Harmor's implementation of this feature - it gives wrong results with different reference pitches).
Sytrus?

anomandaris1
KVRist
303 posts since 26 Nov, 2009

Re: Is the Market Finally Saturated?

Post Wed Aug 14, 2019 12:27 am

exmatproton wrote:
Wed Aug 14, 2019 12:03 am
Sytrus?
If they add more operators, better sounding unison mode, better effects section, realtime oscillator waveshaping (it cannot be automated right now) and microtuning, I would have liked it more.
Still, in Reaktor or PP you can do more types of "FM" modulation, not just PM. There is an audible difference between different types of modulation synthesis - check the free Reaktor blocks modules (Bento Box oscillator).

recursive one
KVRAF
4042 posts since 7 Feb, 2013

Re: Is the Market Finally Saturated?

Post Wed Aug 14, 2019 12:39 am

I think there is still a room for "characterful" modern synths, I mean something that sounds great and has wide range of sweet spots while being reasonably flexible. Synths that have nice fat and rich "analog" sound but aren't restricted to basic waveforms and fixed archeticture.

Massive X is a good example of that and I hope there will be more of such synths.
You may think you can fly ... but you better not try

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DJ Warmonger
KVRAF
3148 posts since 7 Jun, 2012 from Warsaw

Re: Is the Market Finally Saturated?

Post Wed Aug 14, 2019 12:46 am

Recent success of Pigments, Phaseplant and Massive-X shows that synths can still be improved in features and GUI, without venturing into completely weird areas.

The question is: who buys new synths and how often? Who needs and has time for all the new synths?
http://djwarmonger.wordpress.com/
Tricky-Loops wrote: (...)someone like Armin van Buuren who claims to make a track in half an hour and all his songs sound somewhat boring(...)

ramseysounds
KVRist
377 posts since 9 Jul, 2014 from UK

Re: Is the Market Finally Saturated?

Post Wed Aug 14, 2019 1:20 am

DJ Warmonger wrote:
Wed Aug 14, 2019 12:46 am
Recent success of... Massive-X...
Has it been a success? The hype seems to have died down. I read as many negative as positive reviews on here :shrug:
I wonder what happens if I press this button...

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DJ Warmonger
KVRAF
3148 posts since 7 Jun, 2012 from Warsaw

Re: Is the Market Finally Saturated?

Post Wed Aug 14, 2019 1:26 am

ramseysounds wrote:
Wed Aug 14, 2019 1:20 am
DJ Warmonger wrote:
Wed Aug 14, 2019 12:46 am
Recent success of... Massive-X...
Has it been a success? The hype seems to have died down. I read as many negative as positive reviews on here :shrug:
Many people are using it, and event want me to start doing so (which I didn't yet). Like it or not, but as a part of Komplete it instantly became a major player in VST ecosystem.
http://djwarmonger.wordpress.com/
Tricky-Loops wrote: (...)someone like Armin van Buuren who claims to make a track in half an hour and all his songs sound somewhat boring(...)

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