Steinberg online shop closed [RE-OPENED]

[chk071]

And every online payment provider uses this?

[sjm]

I doubt that any business has a contract with a payment service provider as a "fallback". What's the point, when the payment service isn't needed at all?

It's actually extremely common. And those that don't should have got their wake-up call following the Wirecard scandal a few years back. A whole bunch of business essentially stopped being able to process payments overnight and there was a mad scramble to switch to an alternative provider. Not being able to process any payments is extremely bad for business.

And, last time I checked, you could just pay with your credit card number online. That's as unsafe as it can get. Maybe it's different now, it's been a long time since I had a credit card. I don't like it in general. I prefer to pay with hard cash or with something like Paypal.

2FA has been mandatory in the EU for years.

[soundof]

But I have the feeling that more and more people are leaving Logic and switching to Ableton Live

Interesting, what are your sources?

ITMB

Institute of Trust Me Bro.

[chk071]

Well, "I have a feeling" suggests that... it's a feeling, nothing he read or heard anywhere.

[noiseboyuk]

According to the Steinberg forum, soft launch of the shop tomorrow.

They've already said they want to make sure all is working for a few days, then start launching a new product (widely assumed to be Cubase 13).

[stoopicus]

2FA has been mandatory in the EU for years.

I wish it were everywhere

[chk071]

According to the Steinberg forum, soft launch of the shop tomorrow.

They've already said they want to make sure all is working for a few days, then start launching a new product (widely assumed to be Cubase 13).

Noice. Thanks for the heads up.

[mothra]

They'll be sending out emails to 'lucky' customers to purchase stuff at discounts to test it out or something of the sort.. They need to get as many regions tested out as they can to make sure everything is nice and smooth.

[MrJubbly]

Now that the CLAP audio format is catching on and due to replace VST/VST3 in the coming years. Does anybody really need Steinberg any more?

I can see them closing their doors for business before the end of this decade.

[kritikon]

Oh really? Nobody uses credit cards, PayPal is everyone's friend, VST3 is redundant and AI is the way to go for everything creative...

[audiouser720]

Now that the CLAP audio format is catching on and due to replace VST/VST3 in the coming years. Does anybody really need Steinberg any more?

I can see them closing their doors for business before the end of this decade.

Since when Steinberg is only about the VST format?

It’s only been around for 40 years but yes sir, end of the decade, after 50 years, its pretty predictable, they are shutting doors…

[mothra]

Now that the CLAP audio format is catching on and due to replace VST/VST3 in the coming years. Does anybody really need Steinberg any more?

I can see them closing their doors for business before the end of this decade.

Well, its a good thing nobody pays you to do forecasting innit?

Where the hell is CLAP 'catching on'? In what, the two or three minor league hosts that use it? When it comes to the industry giants, Logic Pro and Pro Tools, then we'll call it 'catching on'.

[muzicxs]

When it comes to the industry giants, Logic Pro and Pro Tools, then we'll call it 'catching on'.

You name two parties that have their own proprietary format (AU and AAX)

[MrJubbly]

Now that the CLAP audio format is catching on and due to replace VST/VST3 in the coming years. Does anybody really need Steinberg any more?

I can see them closing their doors for business before the end of this decade.

Well, its a good thing nobody pays you to do forecasting innit?

Where the hell is CLAP 'catching on'? In what, the two or three minor league hosts that use it? When it comes to the industry giants, Logic Pro and Pro Tools, then we'll call it 'catching on'.

The real DAW ;giants' are Ableton Live and FL Studio. None of the other DAWs come close in terms of sales and popularity. Therefore, as soon as those 'major' DAWs support CLAP (which will be VERY soon), you'll see all the third-party developers updating their plugins to CLAP.

After all, it's in independent third-party developers' own best interests after all, to wrest the hitherto control of the audio plugin format standard, away from Steinberg's proprietary stranglehold and corporate dictates, to a free open source (and technically superior) alternative.

Many of the major plugin developers in the industry were extremely unhappy with Steinberg's strongarm tactics around their discontinuance of VST in favour of the less popular VST3. Hence, the entire reason why CLAP became a viable alternative to begin with.

So, unless you're a Cubase user (and let's face it, hardly anybody is any longer), then once those developers support CLAP, Steinberg's relevance will continue to dwindle ever further, from its already incredibly niche audience of legacy users and old studios.

Steinberg's days are numbered. Unless they can manage to survive on their ever dwindling user base. Perhaps, they can increase the prices of their licences ten fold for their tiny niche crowd over the course of this next decade, to stay afloat. But then, they really will only exist in such legacy music and production studios and facilities. However, they will have left the 'mainstream' almost entirely by 2030 (if they can even remain profitable, that is).

[mothra]

Oh wow I had no idea you were also in the marketing department and had access to all that hard data regarding sales and users too!


"Steinberg's days are numbered". Yeah I think I've heard that almost as many times as I've heard 'Apple is going out of business any day now' over the last 35 or so years..