Yes it does by law. You can't advertise incorrect prices to potential customers as that falls under false advertising as well. FTC has a lot of laws against practices like that.Uncle E wrote: ↑Sun Dec 01, 2024 11:00 amThis is for advertising. If a price is displayed wrong within a store or commerce website, it does not need to be honored.SoftSynthLover99 wrote: ↑Sun Dec 01, 2024 10:55 am You are actually incorrect. Retailers weather online or in person, cannot display incorrect prices without honoring it. FTC has laws against it with "Truth in Advertising Act".
"When consumers see or hear an advertisement, whether it's on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.
Now companies may not honor the price, but that is by definition against the law at least in America. https://www.ftc.gov/news-events/topics/ ... dorsements
Just because companies get away with it doesn't mean it's not against the law. I personally have walked into Guitar Center years ago and employees forget to take down a sale price for an item in store, and they honored the sale price since they were still advertising it.