Native Instruments file for insolvency...

[IvyBirds]

There are a few guitar guys saying that those plugs are useless to them too.

Most guys familiar with amp sim plugins would indeed rather use something else.

However, as far as this very, seemingly "guitar centric", incarnation of Studio One goes, we could just take a look at how all this came along:

Fender aquired Presonus. That deal obviously included Studio One.
A while ago, they came up with something that is in fact a very guitar centric DAW, namely Fender Studio. Which is free and available for Windows, macOS, iOS and even for Android. Say whatever you want, that is quite a nice thing to have.
Them being rooted in the guitar universe, it wasn't exactly a completely unexpected "stunt" that they added several amp models.
Now, all this is important to know to understand why they also added some guitar amps to Studio One: Because you can load the projects of the free version 1:1 in the paid version.
Say whatever you want, that is just great. It's kinda like what Apple does with Garageband, just that the Fender offering also covers Windows and Android.

So, no matter what anyone may think about the Fender aquisition, their idea to put something like this out (that is also aiming at guitar players) is quite decent, pretty much regardless of how you look at it.

Having a Guitar Branded and Focused DAW is a good business move as there really isn't one in the marketplace

Again Fender is a guitar brand so it makes sense for them to do so

However that wouldn't mean they would be a good fit to take over NI at a hypothetical bankruptcy sale

All one has to do is look at what they have done to Presonus where they took the flagship product and made it guitar focused

[Sascha Franck]

All one has to do is look at what they have done to Presonus where they took the flagship product and made it guitar focused

Dude... seriously. They didn't take it and make it "guitar focused". Not at all. They added some amp sims so it'd be compatible to the smaller free version. That's about it.

[SLiC]

All one has to do is look at what they have done to Presonus where they took the flagship product and made it guitar focused

Dude... seriously. They didn't take it and make it "guitar focused". Not at all. They added some amp sims so it'd be compatible to the smaller free version. That's about it.

Plus Studio One already had 'Guitar Focused' Amp Sims (Ampire), so they just added some more as Fender already had them...

[FigBug]

Here's a question nobody has asked yet: there's a lot of code shared between products. How does that get managed? For example, if one company bought Kontakt, another bought Guitar Rig, and another bought FM 8, who would own Psyche Delay?

I've been through a similar process a few times, it's a giant pain in the ass. The entire codebase needs to be audited, figure out who wrote what, what contracts are attached to what code, what was licensed from 3rd parties, what licenses can be transfered.

Then the code base needs to be split up. Each new company may get a non exclusive license to the shared code, they might need to rewrite parts, features may go missing. They may find that Psyche Delay was based on 20 year code written by some guy they only had a verbal contract with and nobody can find him now to get a written contract and the product just dies.

I'm sitting on products I'd like to re-release but I can't find the original author. There's a 99.9% chance they wouldn't care or maybe they have died and the estate doesn't even know what they own the rights to. But I can't just risk it.

I bet in the NI codebase there are a bunch of cases like that. Sure everybody does contracts properly now, but in the 90s nobody knew plugins were going to be a big thing. A lot of things were just done with a hardshake.

A similar reason why things don't just get open sourced when the get abandoned, it's a lot of work.

[IvyBirds]

All one has to do is look at what they have done to Presonus where they took the flagship product and made it guitar focused

Dude... seriously. They didn't take it and make it "guitar focused". Not at all. They added some amp sims so it'd be compatible to the smaller free version. That's about it.

Awesome so why the need to remove Presonus branding and replace with Fender?

Can I buy Presonus Studio One with some added free guitar amp sims? Or do I have to buy Fender Studio Pro?

Why do they market it with Guitar front and center

https://www.fender.com/pages/fender-studio-pro

Why do they say
."Fender Studio Pro is the ultimate DAW for music makers and modern creators of all kinds — whether you’re recording guitar, producing beats, tracking vocals, or shaping full mixes with zero limits."


Weirdly they say "recording guitar" front and center as the very first thing, and there is zero mention of Synths

So when you produce guitar oriented songs you can record your guitar, make drum parts, record vocals, and then mix it all down. No mention of Synths

Logic would dictate what you list first in marketing is your focus, and what you don't list at all is something you don't care about

So by all means show me where I can buy the new Presonus Studio One with Presonus branding and without the Fender Guitar Branding where Synths are actually mentioned in the marketing. If you can't then sorry Fender killed Presonus and made a guitar focused DAW, with Guitar Branding, and Guitar Amp Sims being the focus of marketing

[Mr Arkadin]

I think I lost some braincells reading that.

[nightjar]

So by all means show me where I can buy the new Presonus Studio One with Presonus branding and without the Fender Guitar Branding where Synths are actually mentioned in the marketing. If you can't then sorry Fender killed Presonus and made a guitar focused DAW, with Guitar Branding, and Guitar Amp Sims being the focus of marketing

Just buy a keytar and problem solved!

[IvyBirds]

I think I lost some braincells reading that.

Cool, let me break it down for you in a way that is easy to understand

1.)Presonus made a product called Studio One
2.)Studio One is a software product called a DAW
3.)A private equity firm called Servco Pacific Inc who also owns Fender purchased Presonus in November of 2021
4.)Fender is a guitar brand that makes guitars and guitar amps
5.)Fender hasn't marketed a keyboard based instrument since 1984 with the Fender Rhodes Mark V
6.)Servco Pacific Inc which owns and controls Fender killed Presonus Studio One and rebranded it Fender Studio Pro
7.)Fender Studio Pro contains multiple new features that are specifically marketed to Guitarists that were not in the Presonus DAW
8.)It was suggested in this thread that the private equity firm Servco (doing business as Fender) would be a good fit for NI if they are forced to sell
9.)based on their track record with Presonus I disagreed
10.) apparently I was wrong according to some people in suggesting that because you can use amp sims as EQ and Chorus effects

TL;DR Servco Pacific is a private equity firm that owns Fender. Fender makes guitars and guitar accessories like Amps. They have a history of buying other companies and rebranding them as Fender with guitar focused products. That makes them a bad fit IMHO for NI

Hope they helps, it you need further clarification simply ask

[pdxindy]

Why do they market it with Guitar front and center

Because there are far more guitar players than synth players...

[ksandvik]

For music trends, I doubt there will be more guitar players than bedroom producers long term....

[SLiC]

There will always be more guitar players, guitars are cool, synths are nerdy.

[ksandvik]

Yes, until we Baby boomers no longer purchase guitars as Guitar Center .

[dayjob]

Yes, until we Baby boomers no longer purchase guitars as Guitar Center .

baby boomers are old af now. they’re on their way into assisted living facilities and nursing homes. their music idols are all equally as old. i suspect they’re not rocking out in the garage or basement anymore with probably rare exceptions.

gen-x is well into the midlife crisis years but are way different and don’t necessarily have the funds their parents did.. until their parents die. .then they’ll be occupied for like 6 months getting rid of all the useless keepsakes their parents held onto.

anyway, there’s always collectors. .but young people are probably buying more guitars than old people who don’t ever play them. shrug.. no reason or facts to stand behind this other than assumptions and going out to gigs locally and seeing who is doing what.

[nightjar]

I'm seeing/hearing more guitars in popular music year-by-year for at least past 7-8 years.

But regardless of that, Fender would be a good fit for NI for multiple other reasons.

[IvyBirds]

Why do they market it with Guitar front and center

Because there are far more guitar players than synth players...

Absolutely but apparently multiple people in this thread don't think that and think that adding Guitar Amp Sims and rebranding to Fender means it's synth forward because you can use Amp Sims for EQ and Chorus