I am sure that if Aroma were a plugin by Plugin Alliance, Waves or any of the other big names, it would be getting more attention. It is primarily designed for mastering but can work very well on individual tracks. It has a less conventional, some might say quirky approach to adding analogue vibe to your mix.It doesn't set out to copy this or that piece of vintage gear. It does enhance the mix in a really nice gluey way. The GUI is clearly laid out, uncluttered and easy to use. That is one of the things that really draws me to this plugin, I like plugins that don't need a degree in rocket science to use. I like plugins that sound musical, Aroma does sound musical. It can sweeten, roughen, smooth and add wonderful warmth to both instruments and mixes. It is one of those plugins that brings things together and glues them (yes that word again!) It is a refreshing change to use a plugin that refrains from using the words tube, tape etc on it's interface. Whether something sounds like real valves or tape is irrelevant at the end of the day. The important thing is does it sound good? The answer is yes it does. Personally I prefer what Aroma does to a mix to what many highly rated plugins can do. Switching to the Mid/Side processing is a breeze and gives another dimension. This is one of the easiest to use sound enhancing plugins that I have come across. I guess that is why there are no presets, it is so easy to tweak to taste, that even a preset junkie like me can use it. That said it would be a good idea if there were a few included to show off what Aroma can do. Many people download demos and try a few presets to see what a plugin can do. I am so glad that I was not put off by the lack of presets and started tweaking. Give it a go, a pinch of Salt and Pepper can work wonders.