I don't fault people for trying to reach a profitable market segment per se, but realizing this new synth's primary reason for existence is to increase "membership" through appeal to the young 'uns just...
bleh. Every year or so, another eager beaver tries VERY hard to take all the "marketing secrets/get rich go viral" pseudo-knowledge they've latched on to, and point it at the bedroom producer crowd... every time, it ages like milk.
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