Yes they have the data, but, I'm not convinced that they always make a valid interpretation of that data. Not that it's necessary mind you, any interpretation that preserves their bottom line is correct enough. However, given that I've seen them change their minds fairly quickly on changes to their policies, my suspicion is that they are caught between a rock and a hard spot on this.kenobi77 wrote:It's an interesting situation, what price and what promo methods would encourage the most spend? The companies have the data their side, and know what's working.
They can kill the policies that they didn't realize that people would exploit, but that will probably also kill a huge part of that long tail of sales at a huge discount. How many people spent $100 or so during one of their sales that they wouldn't have spent with PA otherwise? If those people were taking advantage of these loopholes then it's a mistake to think that by eliminating the loopholes that you going to keep any significant portion of those sales.
If PA thinks that those people will just say "well, ok, we shouldn't have been buying so many green-screamers anyway, LOL, we'll pay more to be more fair to you" then they're delusional. Those people are just going to take their money elsewhere.