brainworx rockrack guitar amp simulator

[Kazrog]

True, there are always those people who will never be satisfied with what they have, whatever it is. It doesn't take long around these parts to figure that one out. There's even a term for it - GAS. However, AmpliTube has, let's say, more than a few very happy users.

But the good news with AmpliTube is you can satisfy your gear lust in the Custom Shop. So people looking for "the next big thing" can find it with AmpliTube Slash.

So essentially, you're saying that people who aren't satisfied by your company's products are automatically lunatics on endless GAS quests, whose opinions are not relevant to your company's development process in any way. I'm willing to bet that about 80% of your users are pretty happy, and these others are the 20% you're willing to ignore or even "fire." Fair enough - this is a viable business strategy, and has done well for many companies for decades.

The problem is that you're not ignoring the aforementioned 20% enough - instead, you're belittling their views on music production forums, and smugly wrapping it all together at the end with marketing messages for your latest product release. I'm not sure what you're trying to achieve, but it's not likely to build a lot of love for your company or its products.

PS - the new Slash amp models sound great.

[izonin]

Listening to the demos there's something plastic about the sound. Not as impressed as I thought I'd be.

[Brian @ IK Multimedia]

Shane, it's far more than 80% happy customers!
20% of our userbase would be a pretty large number, and I see what you're trying to do there, but really, you're going to have a difficult time peeling off many AmpliTube users. Though I think your product is very nice and brings about a definite improvement when used with our competitors' products in your demonstration videos.

But I wasn't referring to users of IK Multimedia's products, btw. I was talking about the KVR Marketplace. I thought that would have been pretty evident! It's a pretty fun place to hang out... and it definitely has its regulars, let's say!

Thanks for the kind words about AmpliTube Slash. We are quite proud of it - both the modeling and the new partners. The new Vintage 30 cabs have definitely been a huge hit, too.

I created a lot of the discography presets, and it was pretty cool seeing the tone come together with the gear models. Most of the tone was actually achieved with fine adjustment of the mic placement until the coloration was just right. It took a little bit of work to do, but it was a lot of fun! The 3D continuous mic placement really is about as close to how you do it in the studio as you can get in software!

[Kazrog]

Shane, it's far more than 80% happy customers!
20% of our userbase would be a pretty large number, and I see what you're trying to do there, but really, you're going to have a difficult time peeling off many AmpliTube users. Though I think your product is very nice and brings about a definite improvement when used with our competitors' products in your demonstration videos.

Thanks!

To clarify: I'm not "trying" to do anything here other than give you some honest and heartfelt advice. Take it or leave it. I have no commercial motive whatsoever with my posts, and I don't view your company or its products as competition. Many of my customers are happy Amplitube customers, actually.

[AndrewSimon]

Listening to the demos there's something plastic about the sound. Not as impressed as I thought I'd be.

It's a specialized plug.
If you own a 7 string and you are into power cords and palm mutes
I think you will love it.

It has nothing to offer me , the "vintage old fart" blues player.

Back to my beloved S-Gear, RockBlock and Torpedo PI-101WOS
I also have a newcomer, my "secret weapon":
UAD Neve 1073 EQ
I just put it after the CAB (flat setting) and everything sounds instantly better!

[Ah Xoc Kin]

Is this a Amplitube killer? Hm... could be.

Where did we hear that one before?
Oh yeah, when the last "AmpliTube killer" came out. What was that one called again? Or was it the one before that? Or the one before that? Or the one before that?

That would be S-Gear. Sounds every bit as good to me. Some people would argue better.

I had not used Amplitube since buying S-Gear 6 weeks ago. Last night I used Amplitube again, along with S-Gear, Studio Devil, and bx_rockrack. To me S-Gear sounds and feels better.

It lacks a wealth of features that have been available in other amp emulators for years, such as Guitar Rig's metronome, importing and playing audio files, etc. It also lacks a wealth of effects. Still, it's the one I use most of the time these days. A bargain even at its regular price.

[MickGael]

I thought this was a Brainworx thread. Why must everything come back to AmpliTube/IK?

With some work I can coax out some tones I like, but as has been noted, it does seem geared to specific (heavier)styles. All of the cabs are 4x12, which says something. That said, with some tweaking, I am able to get clean with hair tones as good as AT3, S-Gear, et al.

I own most of the culprits that invariably come up in these threads, and I am of the firm opinion that there is no best and no "x" killers. They all have their place.

[zerocrossing]

I thought this was a Brainworx thread. Why must everything come back to AmpliTube/IK?

Because it's the hands down winner in terms of popularity, and IMO, quality. I did a poll a few years back, even before they upped their quality, and they won by a healthy margin... I forget how much. I bet if I did the same poll, they'd still win. So, it makes sense that when a new comer hits the scene you put it against your top dog and compare. It just so happens most people's top dog at this point is Amplitube, that's all. If everyone was using Revalver we'd be talking about that, but as far as I can tell those people are in the minority.

[MickGael]

While "best" can scarcely be quantified in any objective way, popularity can...for what that's worth.

All due respect (truly) I was truthfully bristling a bit that our friends from IK seem to jump into an awful lot of threads. Honestly, it sometimes rubs me the wrong way.

This mass has ended. Go in peace.

[bishop666]

rockrack sounds very nice.

[hibidy]

I thought this was a Brainworx thread. Why must everything come back to AmpliTube/IK?

reaper

I know what you mean, I tried.

[MickGael]

I know what you mean, I tried.

[AndrewSimon]

I thought this was a Brainworx thread. Why must everything come back to AmpliTube/IK?

- Maybe because the manufacturer's rep is lurking and actively promoting their product on KVR ????

- Or maybe because it's a popular product.....
the POD is a popular product as well... but I still don't have any desire
to play either one of them.

[Crackbaby]

Sounds REALLY good in the video ... Especially the rock amp sounds awesome!

[zerocrossing]

While "best" can scarcely be quantified in any objective way, popularity can...for what that's worth.

All due respect (truly) I was truthfully bristling a bit that our friends from IK seem to jump into an awful lot of threads. Honestly, it sometimes rubs me the wrong way.

This mass has ended. Go in peace.

And also with you.

You are right about IK spending a lot of time in all amp modeling threads, but I don't think IK started it this time. I probably did. It's their job to constantly search for references to their software and comment if they feel the need. It's an open form, it's their right. I do think their "we can't be killed" stance is a little on the smug side, especially considering all the good tools we have at our disposal.. many being free. Of course the quality of these things is subjective but I also think that a tool doesn't get as popular as Amplitube based on only marketing and hype. Notice the rise and fall of many software synths here that were lauded at being the second coming... and are rarely talked about after a few weeks after their initial release. Look at software like Revalver. Sure, they have their fans but they seem few and far between.

I haven't tried this new amp modeler yet... I'm not sure if I will. I think if it were "all that" we'd see a deluge of posts like we did during the release of S-Gear. As I've said before, I've given up on software amp modelers for the time being, though their ability to process a stereo signal will make them useful for my Stick and synth/drum processing as well. So... maybe I had a case of G.A.S., but perhaps it wasn't chronic.