Are we seeing the decline of the plug-in industry?
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- KVRist
- Topic Starter
- 132 posts since 11 Mar, 2012 from United States
Current deep discounts on Lexicon. Current deep discounts on Waves software. Ongoing sales by a wide variety of software manufacturers.
Are Kracks killing the industry?
Are the software developers trying to fight piracy with lower (and lower) prices?
Anyone have thoughts about what's happening out there?
I mean, I love the lower (and lower) prices, but I hope this isn't pointing to major difficulties that software developers are having with kracks and piracy. That would totally suck.
I know that one of Lexicon's main software programmers left early this year...is this due to the challenging nature of that industry?
Are Kracks killing the industry?
Are the software developers trying to fight piracy with lower (and lower) prices?
Anyone have thoughts about what's happening out there?
I mean, I love the lower (and lower) prices, but I hope this isn't pointing to major difficulties that software developers are having with kracks and piracy. That would totally suck.
I know that one of Lexicon's main software programmers left early this year...is this due to the challenging nature of that industry?
Last edited by johnnyvn on Sat Dec 08, 2012 4:22 am, edited 1 time in total.
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tony tony chopper tony tony chopper https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=3103
- KVRAF
- 3561 posts since 20 Jun, 2002
it's not like piracy was recentAre Kracks killing the industry?
The names you cited are more luxury ones, the market must be different for them.
DOLPH WILL PWNZ0R J00r LAWZ!!!!
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Funkybot's Evil Twin Funkybot's Evil Twin https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=116627
- KVRAF
- 11554 posts since 16 Aug, 2006
Two things:ScottZ wrote:I thought that was all normal around the 2 biggest holidays?
1. It's the holidays.
2. There is a lot of competition in the marketplace where great plugins can be had for low prices, which probably works to cannibalize the sales of more expensive plugins. The more expensive companies probably want to compete without depreciating the value of their plugins, so they opt for big sales.
Last edited by Funkybot's Evil Twin on Sat Dec 08, 2012 5:04 am, edited 1 time in total.
- KVRAF
- 10353 posts since 7 Sep, 2006 from Roseville, CA
I don't think we're seeing the end of the plugin industry, but I do think that we're starting to see the end of outrageous prices, as the margin of quality is decreasing between free/cheap plugins and expensive/boutique plugins. I think Waves is a good example - five years ago, they were one of the most expensive developers around, but now competition (e.g., FabFilter) seem to have forced them to drop their prices in order to compete, which is good news for the hobbyists as well as pro studios.
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- KVRAF
- 7625 posts since 21 Dec, 2002 from MD USA
if prices are coming down that could well mean that is because more people are buying them. This market has lot of room to grow the way I see it. Maybe you should be asking if we are starting to see the decline of hardware?
my music: http://www.alexcooperusa.com
"It's hard to be humble, when you're as great as I am." Muhammad Ali
"It's hard to be humble, when you're as great as I am." Muhammad Ali
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- KVRAF
- 1755 posts since 30 Jul, 2007
I think more and more people are buying them. Tons of people want to make their own movies, music, animation. Nearly everyone with a computer has probably tried a one form of music making at least.
- KVRAF
- 2610 posts since 23 Mar, 2005 from Detroit
Not with exciting new innovative plugins that push new technology to its limits, like Jam Origins Midi Guitar. Eliminates the need for a midi hex pickup system and processor for guitar to ACCURATELY send midi note data to synth plugins in real time with no latency. Also it works polyphonic and recognizes and forms chords from the chords you play on guitar, virtually unheard of until now, even to do with hardware. This is some cool stuff we got going for 2012/2013.
So no, you statement of opinion is leaning on the side of wrong. Stuff keeps getting better, and many companies are pushing the limits of quality and technology available, so there is more competition to lower prices. The freeware has gotten just as good, so even more commercial software companies focus on lowering prices to get your sale. Aside from a decent DAW, you can use all quality freeware plugins to produce something now a days, which is mostly how I roll.
So no, you statement of opinion is leaning on the side of wrong. Stuff keeps getting better, and many companies are pushing the limits of quality and technology available, so there is more competition to lower prices. The freeware has gotten just as good, so even more commercial software companies focus on lowering prices to get your sale. Aside from a decent DAW, you can use all quality freeware plugins to produce something now a days, which is mostly how I roll.
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- Pick Me Pick me!
- 9694 posts since 12 Mar, 2002 from a state of confusion
As mentioned.. the market is saturated.. there is much competition. It is a buyer's market today. Expect lower prices!
Further, freeware and magazineware combined can create a itb 'studio' that rivals some of the top of the line from 5-7 years ago. The quality has improved at the same time competition has improved.
The same issue occurs in photography software. 3 years ago Lightroom was around 300 dollars. Today you can find it for roughly one third of the original price. Why? There are so many lower priced competitors that they HAD to lower their price. Lightroom wasn't the defacto software at the time.. there were true competitors (that look verrrry similar and do essentially the same task).
Now, if only camera prices would drop in the same manner.
Further, freeware and magazineware combined can create a itb 'studio' that rivals some of the top of the line from 5-7 years ago. The quality has improved at the same time competition has improved.
The same issue occurs in photography software. 3 years ago Lightroom was around 300 dollars. Today you can find it for roughly one third of the original price. Why? There are so many lower priced competitors that they HAD to lower their price. Lightroom wasn't the defacto software at the time.. there were true competitors (that look verrrry similar and do essentially the same task).
Now, if only camera prices would drop in the same manner.
- KVRAF
- 25604 posts since 3 Feb, 2005 from in the wilds
Anything you would pick over Lightroom that is available on the Mac?VitaminD wrote:As mentioned.. the market is saturated.. there is much competition. It is a buyer's market today. Expect lower prices!
Further, freeware and magazineware combined can create a itb 'studio' that rivals some of the top of the line from 5-7 years ago. The quality has improved at the same time competition has improved.
The same issue occurs in photography software. 3 years ago Lightroom was around 300 dollars. Today you can find it for roughly one third of the original price. Why? There are so many lower priced competitors that they HAD to lower their price. Lightroom wasn't the defacto software at the time.. there were true competitors (that look verrrry similar and do essentially the same task).
Now, if only camera prices would drop in the same manner.
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- KVRAF
- 4218 posts since 15 Sep, 2010
Bullseye !zakufan wrote:no, Lexicon is just trying to fight Exponential Audio and ValhallaDSP
- KVRAF
- 3426 posts since 15 Nov, 2006 from Pacific NW
Lexicon is a subsidiary of Harman International Industries:pdxindy wrote:and having sleepless nights and nightmareszakufan wrote:no, Lexicon is just trying to fight Exponential Audio and ValhallaDSP
http://en.wikipedia.org/wiki/Harman_Int ... Industries
Over 10,000 employees, $3.772 billion in revenue in 2011.
Between Exponential Audio and Valhalla DSP, there are 2 total employees, with no overlap.
I think that Dinesh Paliwal, the CEO of Harman International, is probably sleeping just fine.
Sean Costello
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- Pick Me Pick me!
- 9694 posts since 12 Mar, 2002 from a state of confusion
Hmmmm.. I'm a pretty big fan of lightroom.. especially the latest one (4.2)pdxindy wrote:Anything you would pick over Lightroom that is available on the Mac?VitaminD wrote:As mentioned.. the market is saturated.. there is much competition. It is a buyer's market today. Expect lower prices!
Further, freeware and magazineware combined can create a itb 'studio' that rivals some of the top of the line from 5-7 years ago. The quality has improved at the same time competition has improved.
The same issue occurs in photography software. 3 years ago Lightroom was around 300 dollars. Today you can find it for roughly one third of the original price. Why? There are so many lower priced competitors that they HAD to lower their price. Lightroom wasn't the defacto software at the time.. there were true competitors (that look verrrry similar and do essentially the same task).
Now, if only camera prices would drop in the same manner.
But most of these applications are available for both Mac or PC.. well, outside of Apple's Aperture.
You might want to look at DxO Optics Pro, Phase One Capture One, Corel Aftershot Pro (formerly Bibble Pro), or perhaps even Picturecode Photo Ninja as well as Adobe's Lightroom.
I'm using Lightroom 4 and Photoshop Elements 11 with a few Photog plugins. See, even in photoland we have plugins for our host software.