Companies can only charge what the market will bear. If the market will only pay $10 per synth, no one will stay in business (unless they're on iOS, making up for it in quantity). That can only lead to a dramatic reshaping of the market. I'm pretty sure Korg didn't start out selling their plugins for $50, but they've recouped their investment now and are pursuing the lower end of the market.ghettosynth wrote:There is a distinction about what things "should" be valued at and what the "are" valued at. The reality is, many synths are only worth about $10. Not because people think that they "should" have that value, but, because the competition sells similar products for that price.deastman wrote:On one hand, I totally disagree with anyone who thinks softsynths should be valued at $10 each. How is a company supposed to stay in business that way?
I think that it's fair to say though, that based on what the competition offers, that no Roland plugin to date is worth $240, let alone $360. Sure, some people may be willing to pay that, but I'm again talking about an aggregate value metric. You can't really determine market value based on a single, or even a few sales.
But again, Roland's solution is laughable. I think we all know this is destined to fail. I mean, heck, they're already backpedaling and talking about permanent licenses!