Why is the Cubase Upgrade more expensive then a Crossgrade?
- KVRAF
- Topic Starter
- 5564 posts since 13 Jan, 2005 from the bottom of my heart
Update from 6.5 to 9.5 = 299 EUR
Crossgrade to 9.5 = 269 EUR
I don't get the meaning of it. Maybe somebody can enlighten me?
Crossgrade to 9.5 = 269 EUR
I don't get the meaning of it. Maybe somebody can enlighten me?
Whoever wants music instead of noise, joy instead of pleasure, soul instead of gold, creative work instead of business, passion instead of foolery, finds no home in this trivial world of ours.
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- KVRist
- 404 posts since 12 Jan, 2008 from Sweden
Perhaps they value "converted" customers more and hence the more attractive price point? Every crossgrade customer means a growing user base for Steinberg.
I remember similar "tactics" used by telecoms - new customers would get a better price on mobile phones and monthly plans than the existing ones wishing to just extend their contracts.
I remember similar "tactics" used by telecoms - new customers would get a better price on mobile phones and monthly plans than the existing ones wishing to just extend their contracts.
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- KVRAF
- 6427 posts since 22 Jan, 2005 from Sweden
Campaigns often brings absurdities like that.
Was it Cakewalk Sonar that brought 50% on crossgrades recently.
They don't look through entire price policy over that.
Recently look at Adobe Premiere Elements upgrade - and it is the same Adobe store, but target US customers with extra 30% off - but not on europeans and we are the ones with extra 20-25% VAT as well on top of prices.
Makes no sense really - but that is campaigns for you.
Was it Cakewalk Sonar that brought 50% on crossgrades recently.
They don't look through entire price policy over that.
Recently look at Adobe Premiere Elements upgrade - and it is the same Adobe store, but target US customers with extra 30% off - but not on europeans and we are the ones with extra 20-25% VAT as well on top of prices.
Makes no sense really - but that is campaigns for you.
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- KVRAF
- 3508 posts since 12 May, 2011
Because the upgrade you quoted is from a 6 year old version?murnau wrote:Update from 6.5 to 9.5 = 299 EUR
Crossgrade to 9.5 = 269 EUR
I don't get the meaning of it. Maybe somebody can enlighten me?
From 7.5 it's only £171. From 8.5 it's £136
(Crossgrage in Sterling is £231)
- KVRAF
- 11093 posts since 16 Mar, 2003 from Porto - Portugal
Probably they consider that someone who is still at version 6.5, when they already launched 7, 7.5, 8, 8.5, 9 and 9.5 baiscally abandoned Cubase, therefore, is not interested in the product anymore
Thjat doesn't mean I agree. Many labels have just a single upgrade price, no matter which version you are upgrading from. Although this may be considered as penalizing the more loyal customers, I think that Cubase upgrade pricing is too much for older customers.
They could still have a progressively raising pricing but one that didn't raise so much.
Thjat doesn't mean I agree. Many labels have just a single upgrade price, no matter which version you are upgrading from. Although this may be considered as penalizing the more loyal customers, I think that Cubase upgrade pricing is too much for older customers.
They could still have a progressively raising pricing but one that didn't raise so much.
Fernando (FMR)
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- KVRist
- 267 posts since 2 Nov, 2015
The crossgrade price is normally 325 bucks. The price was temporarily lowered because of the death of Sonar.
That's it. It has nothing to do with the assumptions others have posted in this thread.
That's it. It has nothing to do with the assumptions others have posted in this thread.
It's already like this. People upgrading from 7.5 (2013) or older to Cubase 9.5 pay slightly less than someone who bought every upgrade.fmr wrote: They could still have a progressively raising pricing but one that didn't raise so much.
- KVRAF
- Topic Starter
- 5564 posts since 13 Jan, 2005 from the bottom of my heart
That's right. I see that the crossgrade is 339€ now.Romantique Tp wrote:The crossgrade price is normally 325 bucks. The price was temporarily lowered because of the death of Sonar.
That's it. It has nothing to do with the assumptions others have posted in this thread.
It's already like this. People upgrading from 7.5 (2013) or older to Cubase 9.5 pay slightly less than someone who bought every upgrade.fmr wrote: They could still have a progressively raising pricing but one that didn't raise so much.
Whoever wants music instead of noise, joy instead of pleasure, soul instead of gold, creative work instead of business, passion instead of foolery, finds no home in this trivial world of ours.