KVR Audio

WhiteNoise · Post by **WhiteNoise** » Mon May 31, 2004 7:29 pm

I think the best ideas for selling stuff online is to have an online label. It would be a site that specializes in one genre of music (or atleast related genres) and has a limited number of GOOD acts on it (that way a good artist doesn't get lost in a sea of crap like mp3.com, ampcast.com etc). Also, the online label would do things to promote it's acts, like online advertising, getting reviews, weekly features, online radio station, etc. The site itself could offer a few free downloads per band and the rest pay to download or pay to get a CD or CDr. I think with the right combination of artists and promotion it's an idea that could take off. Some people are already doing stuff like this.

WilliamK · Post by **WilliamK** » Mon May 31, 2004 8:20 pm

Sorry for the shameless promo, but check out my new project www.Wusik.com

Best Regards, WilliamK

pHz · Post by **pHz** » Mon May 31, 2004 8:33 pm

is it time to resurrect the old K-v-R co-operative idea AGAIN then ???

each of us who wants to get involved contributes our own area of specialism (mastering / advertising / marketing / web-design / graphics / PR / etc) to each others projects ...

... but i like the idea of more focussed (genre-driven ??? ) web labels too though (like this one i guess - http://www.zenapolae.com/index.php )

slainte

rob

MfLI · Post by **MfLI** » Mon May 31, 2004 9:21 pm

WhiteNoise wrote:I think the best ideas for selling stuff online is to have an online label. It would be a site that specializes in one genre of music (or atleast related genres) and has a limited number of GOOD acts on it (that way a good artist doesn't get lost in a sea of crap like mp3.com, ampcast.com etc). Also, the online label would do things to promote it's acts, like online advertising, getting reviews, weekly features, online radio station, etc. The site itself could offer a few free downloads per band and the rest pay to download or pay to get a CD or CDr. I think with the right combination of artists and promotion it's an idea that could take off. Some people are already doing stuff like this.

The problem with a genre specific label is that actually quite many of us activists are interested in the more niche kinda of stuff. The kinda of music that the large majority is not that keen for using their greens on... And promoting uncommercial stuff can be very uhh... uncommercial:)

My solution IS GOING TO BE (Yes..!) a new generation styled portal with a lot more dynamic charting approach than the usual top-something listings (how to find the really interesting stuff is the ultimate dilemma) + the all crucial - a totally revolutionary way of promoting the portal to potential customers.

Needles to say there´s not much more I can reveal but that the development is aiming at a launch around October-December this year and the portal is gonna be called www.soundchilds.net.

MfLI

pHz · Post by **pHz** » Mon May 31, 2004 9:25 pm

MfLI wrote:Needles to say there´s not much more I can reveal but that the development is aiming at a launch around October-December this year and the portal is gonna be called www.soundchilds.net.
MfLI

keep us informed eh ???

slainte

rob

MfLI · Post by **MfLI** » Mon May 31, 2004 9:32 pm

pHz wrote:
MfLI wrote:Needles to say there´s not much more I can reveal but that the development is aiming at a launch around October-December this year and the portal is gonna be called www.soundchilds.net.
MfLI
keep us informed eh ???

slainte rob

Sure:)

Mika

mystahr · Post by **mystahr** » Mon May 31, 2004 9:52 pm

Either way; a couple of fresh (or I guess also old) ideas being given. I kinda liked what Rob said about the coop thing.

And indeed keep us informed MfLi, sounds pretty progressive

visa tapani · Post by **visa tapani** » Mon May 31, 2004 10:54 pm

MfLI wrote: The problem with a genre specific label is that actually quite many of us activists are interested in the more niche kinda of stuff. The kinda of music that the large majority is not that keen for using their greens on... And promoting uncommercial stuff can be very uhh... uncommercial:)

There are many high-quality weblabels dealing with fairly marginalized genres. Promoting uncommercial music through a respected label with a solid fan base is a lot easier than doing that by yourself.

How do you people expect to find buyers to your music without the exposure a label gives?

Red_Force · Post by **Red_Force** » Tue Jun 01, 2004 12:29 am

is it time to resurrect the old K-v-R co-operative idea AGAIN then ???

What's this idea ? Because I have got one, and maybe something to bring.

The basic is this :

- every musician with an envy to be heard ends up doing his website. Thing is that he's usually limited with crappy bandwith and selling music is either difficult or is done at not that great rates.

Here I may be able to do something. If you know Ohm Force.com you have probably noticed that the website has a rather strong architecture. We can have user that are registred with an account that keep available for them everything they've bought. We cas also post new products dynamically, price them at will... post some news, article, host forum, whatever.

So what do we do with that ?
This means that creating a new website that would keep the same architecture would allow us to have musician posting on their dedicated page their tracks, price them, have some free demo version...

I am not 100% positive that this can be done easily but if so we can consider we have a website with a shop. This website also allow to do com stuff such as news, article, newsletter if we have some volunteer to do some more "label" activity.

My idea is to use that website and sell MP3/AAC/Ogg/Whatever with a very profitable rate for the musicians (can't tell yet but more 80% than 50%).

I don't think Ohm Force can contribute in more than just providing structure - we would need a webmaster at the very last. But this may be a start, what do you think ? Does it fit with that "idea" you were talking about pHz ?

bluedad · Post by **bluedad** » Tue Jun 01, 2004 12:38 am

Red Force, that sounds like a cool idea.

AndreasE · Post by **AndreasE** » Tue Jun 01, 2004 1:05 pm

I´m always wondering how many people do buy CDs or MP3s from us "unknown internet musicians"?

Two points are always frustrating me:

- IMO, most music consuming people do only listen to simple radio hits from well known artists and not to pretentious music from unknown musicians.

- Imagine the following scenario: Phil Collins made another million selling album. Assuming, another unknown musician would have done exactly the same album instead of Phil - he would have sold only a fraction.

Quintessence: For earning money you have to be famous and you have to do simple radio hit music.

cloudspine · Post by **cloudspine** » Tue Jun 01, 2004 1:14 pm

See this thread for more CD printing options

http://www.kvr-vst.com/forum/viewtopic.php?t=36757

valley · Post by **valley** » Wed Jun 02, 2004 5:38 pm

don't forget MagnaTune

visa tapani · Post by **visa tapani** » Wed Jun 02, 2004 5:58 pm

AndreasE wrote: Quintessence: For earning money you have to be famous and you have to do simple radio hit music.

Bolloxx. What you need to do is to get signed to a respected label. There is a wealth of people living out of the most peculiar and imaginative music.

But I agree, I can't see many people buying from an "unknown internet musician", there's an oversupply of those anyway. You need to get on a label. If you are good enough, though, you will.

MfLI · Post by **MfLI** » Wed Jun 02, 2004 6:10 pm

I would not use the word respected - bankers need the respect factor. According to my experience marketing certainly has nothing to do with respect - that is a complete illusion based on skilled branding. Addmittedly makes approaching potential customers a tad easier, but it is not crucial by any means.

A portal/label that creates exposure to it´s members -whatever the methods - would be a more correct way to think here - I think

Activity is the key word - naturally the music has to be good as well

MfLI *Terveisiä Hesasata, Visa*

Selling my music online, any tips ?