Sound Magic Announces Neo EQ, a new concept for EQ, which will come on December 15th.

NeoEQ is a revolutionary concept in equalizer technology. Totally different from traditional EQ, NeoEQ is able to automatically detect and lock in the most audible/sensitive frequency. This makes the whole EQ process much easier than traditional EQ methods - much more efficient and effective than traditional parametric EQ. Mixing engineers spend years learning how to hear individual frequencies and fine tune the EQ on each and every track they mix.

To get that perfect EQ, you have to know which frequencies to tweak and that can be quite time consuming and relies heavily on having "golden ears". Then the tweaking starts, boosting or cutting each targeted frequency by just the right amount. Too much boost and distortion will catch you. Too little and it will sound like no effect at all. And that's not the end of the nightmare: there's also bandwidth/Q to consider and this alone can make or break a sound, the track - the entire mix! EQ is always where the value of the mixing engineer is put under the microscope.

NeoEQ does a lot of the work that a mixing engineer did in the past. Send an audio signal to NeoEQ and it will analyze that input and find just the right frequencies for you. You won't need to hunt for the right frequency by yourself anymore or worry about whether you can find the correct one. After NeoEQ finds that perfect frequency for you, you can adjust the bass, the basic frequency and the harmonic for it. This not only saves a lot of time, it can give you amazing insight on how those with years of training zero in on exactly what needs fixing. And NeoEQ takes the guesswork out of messing with the Bandwidth/Q settings. Sound Magic has analyzed over 200 mixing engineer's methods on EQ and developed three special algorithms for bandwidth. Pick your musical/engineering style and Bandwidth will be automatically calculated for you.

NeoEQ is REALLY totally dynamic. Common parametric EQ units remain static, even those that are called "dynamic EQ". The cutoff frequency in NeoEQ is always changing as the input audio changes. Because of it's ability to automatically lock up with the right frequency, NeoEQ is more efficient, giving you way more effect with much smaller changes. A 2dB boost sounds similar to an 8dB boost on a common parametric EQ. The bottom line? You end up with much less distortion by increasing the efficiency of the EQ. Less boost/decay and narrower bandwidth makes any distortion far less than traditional EQ. Measurement results prove that NeoEQ only brings around 9% of the distortion of a traditional parametric EQ unit.

Another key feature that NeoEQ provides is that you can analyze a piece of audio first, then hold the frequency characteristics of it and apply that setting to other audio tracks. In this way, you can clone a static EQ setting from one audio track to another easily.

Equipped with the Sound Magic Auto Distortion Correction Peaking Filter Technology, NeoEQ provides the lowest distortion rate ever. This leads to a rich, natural sound - the sort of sound you know you want.

For more information, please visit
http://www.supremepiano.com/product/neoeq.html

"tools" like these crack me up. "Cmon in folks, we'll remove the enginering for ya!"

I don't get it.
How does it know where the "boxyness" on my kick drum is?
How does it even know i'm looking for the boxyness?

"Artificial Intelligence Assisted Bandwidth control based on the behavior modeling on over 200 mixing engineers"

Oh, well in that case...

The Emperor has no clothes on & it's not a pretty sight.

Pick your musical/engineering style and Bandwidth will be automatically calculated for you

eh? isnt that just presets?

Still using Synthedit?

yea prettymuch, elaborate presets. Eh, no thanks, I'd rather engineer thats why Im doing it in the first place

A.I.A.B.C = You gonna patent that snake oil term (sorry "technology")?

Your marketing pseudoscience which probably takes alot longer to dream up than any of your processing/effect plug-ins is priceless

Keep 'em coming and more so the tech trash for our mislead mind's to try and grasp

Me you longtime

In the screenshot it shows 3 styles: american, british and german - so none of those 200 emulated engineers came from Asia, Africa, Australia, Sibiria? What if I'm into Bollywood or scandinavian ethnic music, will it work on these styles as well?
And what am I supposed to do with the spare time that will be generated by using THIS Plug-In?

Perfect! I needed title for my next LP

Cheers
Dennis

Anytime Dennis mate, Is it on soundcloud yet? I am going to up some of my newer and old stuff. Just have to covert all the .WAVs to .MP3s now, Im slowly getting there

In all fairness, I must say that both the idea and effort are commendable. From what I can gather, the aim of the developer was to create a tool that would make mixing easier, and there's nothing wrong with that, as much as some purists would beg to differ.

Having said that, I think this particular developer has a longstanding problem with marketing his own creations. I guess he should hire someone else to do it for him.

In this case, for example, we seem to have a cool tool which automatically focuses on the most prominent frequency in a sound (be it a fundamental or any other, loudest one) and then enables one to quickly modify it, along with its harmonic relatives. So far so cool, I see nothing wrong with that, nor with the fact that it was made in Synthedit (some really cool tools I use every day are made with Synthedit). Actually, I think this thing could be quite useful in some cases!

The problem is, however, in the way this tool is being marketed; making it sound like it's a game-changing, automatic mixing revolution is bound to raise an eyebrow or two, invoke surgical inspection and/or cause unnecessary controversy, especially once it's determined by everyone that it's not as spectacular as it was marketed to be. This further on causes unnecessary damage to developer's reputation, regardless of how honorable his intentions were, or how useful the tool indeed is or can be (outside of its falsely marketed context and nature).

In conclusion, there will never be a fully automatic EQ that'll do the job for you, I'm sure we can all agree on that, and this is why; most sounds reveal what needs to be done with them only once they're heard within the context of the mix. For example; I might have a kick drum that sounds gorgeous on its own and needs no EQ adjustments whatsoever, but what if I decide to change the way it sounds, purely for artistic reasons in such way that no AI could figure it out on its own? What if I decide I want to filter out its top end completely, just for fun or in order to create an effect? Obviously, no automatic EQ can make judgements such as these. Or someone mentioned "boxyness"; again a subtle "phenomenon" only noticable within a context of a mix and quite often totally unrelated to either the fundamental or harmonics.
My point is, keep up the good work and hire someone to do marketing for you.

Last edited by maxxxter on Thu Dec 08, 2011 12:35 pm; edited 2 times in total