In most cases, "think for a while" means "speculate about things you don't know". As i am a rational thinking person (at least i consider myself one), that kind of "thinking" isn't for me really. What i do know is that Google made a fortune with personalized ads, and Microsoft does the same, they even state that in their EULA's. Everything else is, really, speculation for me, with no facts as base.ThomasHelzle wrote: So what has that to do with W10?
Well, MS does not make any more money by just "improving their services" with the data they collect.
Improving services usually costs more money, not less.
So how do they make money of your data?
Just think about it for a while.
BTW, i don't consider the internet, or services in it "free for all". Why would a company give you an email adress for free, let's you use their web search for free, or use their messenger for free? It all comes at a price, and that is using your "personal" (where? in a public place like the internet?) data to personalize your ads in this case. And some, less serious companies, even will sell it to others, to make money with it. I doubt Microsoft will do that though, if they state in their EULA's that they will not. Yes, i know, "blue-eyed", and sheep trust, but, i don't believe things before i see, and face them. I'm neither into conspiracy theories, nor am i into spotting the enemy behind every corner.