trimph1 wrote:Looking for preorders, perhaps?
More to the point, a lot of their actions suggest they are running out of money and looking for outside investors. Hence an early announcement before NAMM to generate buzz, and demonstrating that retailers are committed to stocking it, etc.
They have even announced the features of Version 2.0 before version 1.0 is in beta! how desperate is that?
A lot of business techniques these days revolve around attracting equity via spin and pulling off a confidence trick. I'm looking forward to seeing these guys pitch on the next series of Dragon's Den