gives a chance to tune dynamic range to your liking, which is much more intuitive thing than tweaking your MIDI velocity curve every now and then;
has some decent reverb built-in, though I'd prefer some or your favourite IRs of course. ;).
It sounds a bit dry to my liking, and UI looks kinda quircky (weird fonts and spacing and colors etc), but hey, it's not something I'll do 8 review instead of 9. I'll suggest to add a couple of reverb IRs (will make some great mysterious patches) and redraw this UI even just a little bit with a professional behind your shoulder.