I think this is the case. The market is pretty small.myelectronica wrote:Where did you get this number. Is this a per year revenue? Assuming average price of a DAW would be around $200, this would make 1,75M paying users a year (assuming all new, no upgrade). I read 1/4 DAW users are paying users, this would lead to 7M users a year. Lots of people keep a DAW more than a year. So I would expect the number to be higher. In any case, this number sound really little, no?tsenkov wrote:I've researched how big the market is, and while I can't say how many people are using DAW's, the first-line revenue, globally, is about $350M for DAW's and around $80M for plugins.myelectronica wrote:certainly off-topic, but somebody knows how much people are using DAW to create music? any study ever done on this topic?
I've used primarily the 2015 NAMM report (https://www.namm.org/files/ihdp-viewer/ ... eport-2015) and derived the numbers from the US stats. I have to say, these numbers are probably a bit sceptical estimation, in the sense that I think the actual sales are larger. There are 2 factors for that - you can clearly see the industry sales dropping drastically in 2008 (most likely due to the crash of the market) and the industry hasn't recovered from it, yet, but not every market was as impacted as the US. And 2nd, as much as I understood, NAMM aren't really having much of the plugin sales data, so many of the sales remain unaccounted for in this report. Update: just remembered one huge part of this market that NAMM doesn't seem to keep any track of - Mobile!
