Native Instruments Layoffs?

[psynical]

The MassiveX release smells of a marketing dept gone rogue. More than likely, the devs had no interest in releasing it, but the marketing morons demanded they hit their target date. Happens to almost every company who decides to let the idiots who know nothing about the product to have a say.

Jobs understood:

[DJ Warmonger]

The MassiveX release smells of a marketing dept gone rogue. More than likely, the devs had no interest in releasing it, but the marketing morons demanded they hit their target date. Happens to almost every company who decides to let the idiots who know nothing about the product to have a say.

I must say they are doing great job in keeping the company alive. Just look at their website - new content shows up pretty much every week.
If some of it is not yet ready, then well

[pixel85]

If someone want to boost YT views then it's good opportunity to make a video about it.
Hint: actual knowledge not necessary. Can be based purely on assumptions and suppositions

Title idea: 'Shocking!!! This is the end of Native Instruments'.

[chk071]

The MassiveX release smells of a marketing dept gone rogue. More than likely, the devs had no interest in releasing it, but the marketing morons demanded they hit their target date. Happens to almost every company who decides to let the idiots who know nothing about the product to have a say.

I wished you people would "lay off" the wild speculations. And return to planet reality.

[perfumer]

viewtopic.php?p=7507762#p7507762

[robotmonkey]

I've heard they have been taken over by Hewlett Packard Enterprise.

[m-ac]

There are obviously some brilliant minds over at Native Instruments, but there seems to be some absolute zeros there too. If this is true, hopefully this is a step in the right direction and they're getting rid of the dead wood.

NI deserve to be at the top of their game. No-one (IMO) has done as much to push the whole digital production scene forward as they have, so I wish them the best of luck

[fgimian]

As a huge fan of NI, this worries me. Their recent changes to support have put NI almost at the very bottom in terms of support quality. I just purchased a Komplete Kontrol S61 MK2 (which I love), and have been experiencing a bug and honestly there's almost no way to be sure you're actually going to get help. You post on their community support forums and then pray.

It really is making me think twice of supporting them in the future. Kontakt, Battery and Massive would be the 3 instruments of theirs which I would struggle to replace (particularly Kontakt) but when you have companies like u-e, DMG Audio, Voxengo, Reveal Sound, Relab Development, all smaller passionate companies which really value their customers and provide top notch products and support, it makes you want to put your money into their gear instead of NI.

Whatever happens at NI, I really hope that they sort out their customer support and continue to make great products that we all know and love.

[chk071]

As a huge fan of NI, this worries me. Their recent changes to support have put NI almost at the very bottom in terms of support quality. I just purchased a Komplete Kontrol S61 MK2 (which I love), and have been experiencing a bug and honestly there's almost no way to be sure you're actually going to get help. You post on their community support forums and then pray.

Why don't you just contact their support?

[fgimian]

As a huge fan of NI, this worries me. Their recent changes to support have put NI almost at the very bottom in terms of support quality. I just purchased a Komplete Kontrol S61 MK2 (which I love), and have been experiencing a bug and honestly there's almost no way to be sure you're actually going to get help. You post on their community support forums and then pray.

Why don't you just contact their support?

Forgive me, but how do you suggest doing this? I'm based in Australia. I can't seem to see any way to submit a ticket or email support online. Is my only option to ring their American or German numbers during their respective business hours?

Here's the post I wrote on their support community page: https://support.native-instruments.com/ ... -10-en-us-

(I realise it's hard to convey this when typing, but I ask this question sincerely and would honestly love some help with understanding the best way to get help on their products these days. In the past I would just submit a ticket online.)

[Teksonik]

https://www.digitalmusicnews.com/2019/0 ... s-layoffs/

https://www.glassdoor.com/Reviews/Nativ ... E33496.htm

Example Review:
"Cons
A TOTAL lack of strategy from the CEO and President. Where is the board in this mess? After raising money from EMH Partners in 2017, it's as if they themselves personally checked out. A failed sounds.com launch and a lackluster pipeline are only a few of the real concerns within the company. If changes aren't made at the top executive levels soon, Native Instruments will soon go the way of Kodak and other tech companies that became complacent and failed to innovate.

Advice to Management
Listen to your workers, consultants and customers. Start innovating again on sound and stop bickering over your own egos. You're steering a beautiful ship into a deadly iceberg".

Another Review:

"I wont go into details of NIs past 3 months as everything has been said in detail. Shame on the management! Today you fired over 100 of your employees. Some working for this company since more than 15 years, many with family and kids. If you would have the tiniest bit of dignity you would step down and honestly apologize. You promised everyone that bringing investors in would not change anything for your employees. I don't know if you lied or if you are really so dellusional that you thought this would work out. You chose to ignore all consulting of your longtime employees, customers, artists and listen to a bunch of self-proclaimed tech gurus who know nothing about music, about NI, about social responsibilty".

[Ficciones]

Edit: I'm sorry, this is gallows humor. I have a lot of work, art and feelings invested in Native Instruments tools and it's emotionally hard to watch them flush themselves down the crapper like this. They've always been terrible at responding to their user base and this has only gotten worse over the years, especially since the 2017 private equity money infusion that has seen them only going for quick cash grabs like sounds.com and the ridiculously premature release of Massive X.

NI has always had stellar product designers and programmers who've seemed hampered by weird management decisions. My best wishes to the current and previous employees, and I hope something good eventually comes out of the turmoil. Hopefully a complete replacement of the executive suite and top management with people who understand the market and the needs of the customer.

[el-bo (formerly ebow)]

https://www.digitalmusicnews.com/2019/0 ... s-layoffs/

https://www.glassdoor.com/Reviews/Nativ ... E33496.htm

Example Review:
"Cons
A TOTAL lack of strategy from the CEO and President. Where is the board in this mess? After raising money from EMH Partners in 2017, it's as if they themselves personally checked out. A failed sounds.com launch and a lackluster pipeline are only a few of the real concerns within the company. If changes aren't made at the top executive levels soon, Native Instruments will soon go the way of Kodak and other tech companies that became complacent and failed to innovate.

Advice to Management
Listen to your workers, consultants and customers. Start innovating again on sound and stop bickering over your own egos. You're steering a beautiful ship into a deadly iceberg".

Another Review:

"I wont go into details of NIs past 3 months as everything has been said in detail. Shame on the management! Today you fired over 100 of your employees. Some working for this company since more than 15 years, many with family and kids. If you would have the tiniest bit of dignity you would step down and honestly apologize. You promised everyone that bringing investors in would not change anything for your employees. I don't know if you lied or if you are really so dellusional that you thought this would work out. You chose to ignore all consulting of your longtime employees, customers, artists and listen to a bunch of self-proclaimed tech gurus who know nothing about music, about NI, about social responsibilty".

A very sad situation. All the best to those that were fired.

[DrGonzo]

Behringer Facebook:

"It has come to our attention that a well-known DJ manufacturer in Germany has been laying off 200+ engineers.
We can help as we’re looking for 50 digital hardware, DSP and embedded software engineers for our Innovation centers in Willich, Germany, Manchester, UK and Aarhus, Denmark.
We welcome everyone to apply and send their resume to Julia.atli@musictribe.com. If you know anyone from this company please share this post with them.
Of course we welcome anyone else who is not affiliated with this particular company.
Thank you."

[chk071]

As a huge fan of NI, this worries me. Their recent changes to support have put NI almost at the very bottom in terms of support quality. I just purchased a Komplete Kontrol S61 MK2 (which I love), and have been experiencing a bug and honestly there's almost no way to be sure you're actually going to get help. You post on their community support forums and then pray.

Why don't you just contact their support?

Forgive me, but how do you suggest doing this? I'm based in Australia. I can't seem to see any way to submit a ticket or email support online. Is my only option to ring their American or German numbers during their respective business hours?

Here's the post I wrote on their support community page: https://support.native-instruments.com/ ... -10-en-us-

(I realise it's hard to convey this when typing, but I ask this question sincerely and would honestly love some help with understanding the best way to get help on their products these days. In the past I would just submit a ticket online.)

Can you post here? https://support.native-instruments.com/ ... 2621faef47

Might be the same as the support community thing, though.