Universal Audio Signature Bundle for £299 instead of £8716??

[noiseboyuk]

It's native + dsp. You can not buy native only actually.

That changed a while ago. A year or so ago that was true but they changed their policy.

No, it's still the same. At the bottom of the Signature Bundle page:

Included Versions

UAD Native
Runs on your Mac or PC without UA hardware.

Apollo Realtime & UAD‑2
Runs accelerated on Apollo interfaces and UAD‑2 hardware.

https://www.uaudio.com/uad-plugins/plug ... ition.html

[Funkybot's Evil Twin]

It's native + dsp. You can not buy native only actually.

That changed a while ago. A year or so ago that was true but they changed their policy.

Hmmm I think it is still they policy, that can change.
Unless it only applies if you buy directly from them.
For sure I bought native Lexicon 224 about two months ago and got the DSP version automatically.
rsp

When he said "you cannot buy native only actually" I took that to mean, "you still have to own the DSP card". Which is no longer true. It used to be the case that UAD DSP was required to buy any native plugin but that changed. Right now, if you buy the native plugins and do not own any UAD DSP, you are effectively "buying native only." Sure, they'll GIVE you a DSP license, but that means nothing to you if you don't own the DSP. They're not charging extra or anything.

[koalaboy]

When he said "you cannot buy native only actually" I took that to mean, "you still have to own the DSP card". Which is no longer true. It used to be the case that UAD DSP was required to buy any native plugin but that changed. Right now, if you buy the native plugins and do not own any UAD DSP, you are effectively "buying native only." Sure, they'll GIVE you a DSP license, but that means nothing to you if you don't own the DSP. They're not charging extra or anything.

That makes more sense... I think the PB wording is just confusing things.

I can see the same offer in my UA account, so I'll just wait to see if they eventually offer a discount based on all the plugins I already own.

[zvenx]

....

When he said "you cannot buy native only actually" I took that to mean, "you still have to own the DSP card". Which is no longer true. It used to be the case that UAD DSP was required to buy any native plugin but that changed. Right now, if you buy the native plugins and do not own any UAD DSP, you are effectively "buying native only." Sure, they'll GIVE you a DSP license, but that means nothing to you if you don't own the DSP. They're not charging extra or anything.

Got ya.. I misunderstood the premise.
rsp

[twolegstoneworks]

I'm not sure whether I should be pissed, laughing out loud or be just plain cant-be-bothered about this... just saw that you can get the new Signature bundle for $299 if you have just ONE of the included plugins. I have all but the 2 latest additions and the offer UA presents me with is an upgrade path of £327,50...... seriously?.. wtf is going on with UA. They used to be a solid company that you could rely on to have a certain level of integrity.

[J Veronica]

Rather than deposit vouchers in paying customers accounts, they are ignoring all the upset. I think they are hoping to get away with it.

[dermage]

Drew from UA said over at GS something like.. the current sale is better for new customers, the next sale may be again better for old customers.

My speculation, they may do something on Black Friday or in December for old customers.


Btw: if you are a new customer, you can get 20% off for your first order when subscribing to the newsletter

makes it $240 or so..

[Igelhaft]

Drew says a lot of things. Sometimes he says something and then quietly walks it back three weeks later because "things change".

It wouldn't be the first time UAD say something like that to placate outcry until it blows over. It's all just talk until they do something to actually address the lack of reasonable upgrade paths for existing customers.

[SLiC]

Hang on another month and they will be free with Computer Music and BEAT Magazine

[martinjuenke]

UAD is accumulating revenues and customers to sell off their company to an investor, just sayin'...

[Funkybot's Evil Twin]

Drew from UA said over at GS something like.. the current sale is better for new customers, the next sale may be again better for old customers.

There's no guarantee of that either however. If they're going to do "new customer" versus "existing customer" sales, then call them that. Otherwise, someone may wait banking on a better price then actually end up missing out.

Definitely not loving the new gimmicky sales aspect to UA lately. Notice they don't do that with their guitar pedals or hardware.

I'll buy all the f*cking LA-2A and 1176 harware I can at 90% off! Ox Box? Throw that in! Pedals? I'll definitely buy the FX for 90% off.

[koalaboy]

I'm not sure whether I should be pissed, laughing out loud or be just plain cant-be-bothered about this... just saw that you can get the new Signature bundle for $299 if you have just ONE of the included plugins. I have all but the 2 latest additions and the offer UA presents me with is an upgrade path of £327,50...... seriously?.. wtf is going on with UA. They used to be a solid company that you could rely on to have a certain level of integrity.

It shouldn't be more than £299.50... there's no reduction for existing plugins as far as I can see, but that's the end price in the UA store (I have a lot of plugins, but nowhere near all but 2).

[sin night]

UAD is accumulating revenues and customers to sell off their company to an investor, just sayin'...

Well, let's pretend I'm an investor: past revenues and customers are important, but I'd also wish for returning customers.
By investing money I could have a saying in the company policies, which could bring more customers / more revenues if I make smart decisions... but it doesn't seem a great thing to start with a "disillusioned" customer base, it makes it just more difficult to turn it (again?) into returning customers. A bigger customer base may make the company look more interesting to investors, but the "quality" of the customer base is also very important to determine the value of a company, in my opinion.

Let's pretend they don't care for their long time customers and their recent/newer ones are enough for the business model of a prospect owner. It wouldn't be great, but business is business. Except that the recent sales gained them some new customers and those are already unhappy (because their investment in the products, no matter how small, has been already devalued, sometimes even in a matter of a few days), so a new investor/owner would have to work harder to bring convert those into returning customers.

Maybe the additional revenue and bigger customer base outweights the problems with the customer base, I dont' know. It's doesn't look like a good strategy to me.

Maybe long time customers don't really matter as direct sales / revenue (if you sell them really cheap or give them the product for free), because they already have most of the tools (but they matter for PR reasons, of course! their word of mouth is important); then there are brand new customers, which matter for new sales (even if you sell them "cheap" with bundles). Finally there are "recent" customers: they have some tools and they could buy some others, depending on various factors. Make them happy and you get some additional sales (and good PR), make them unhappy and you'll see no additional revenue and no good PR from them. Maybe they are not profitable as much as brand new customers, but there's still some good money to be made and it's still better than no sale at all...


So, while it's a possibility that they are looking to inflate their company while looking for investors, in my opinion it doesn't look like their are following the best strategy, because they are also creating issues. Anyway, who knows what they are doing!


I'm actually one of those "recent customers" (just because I bought 4 days earlier than the current deal, by taking advantage of the previous "deal"). Would you rather have me spend about 300, get 42 plugins, be really happy and doing good PR for free, or having me spend just 200 (66% of what I could have actually spent) and get only 20-something plugins and be slightly unhappy and less inclined to do some good PR? You could argue you could sell me about 20 plugins in the future, but you'll have to work hard to convince me. I'm interested in just a few of them, but I can live without them and I'm not likely to spend any money soon. If I spent 300 instead (even split among two purchases), I'd probably spend money again when you release something new. So it's really 300 + something in the future vs 200 + little or nothing in the future.



Maybe investors have a different view than me on the subject and they make different calculations to make companies profitable, I'm not an investor... translating the "general feeling" of the customers into a number (making a kpi about it) it's not as easy as looking at raw customer numbers and revenue, but it's an important information in my opinion.


Anyway, I'll live with the current situation. If they provide a good deal, maybe I'll spend money again, if it's not good enough I won't.

[memrise]

Not according to Plugin Boutique. Look at the bottom where it says included versions.

Great pricing, this is Native and doesn't include the UAD-2 versions which work with the audio cards but that really isn't a factor for many of us. Fantastic deal.

It's native + dsp. You can not buy native only actually.

Ah, I see. That must be an error then, because I also have the dsp versions in my UAD account.

[rewthless]

Good bundle but usually £599 not £8716.