I can definitely understand the value of buying a package for $399 as opposed to $10,000 for all. As you said though, "there might be some business to be had!". Where as most may buy the $399, there are others out there that are just starting out that wouldn't want to spend $399 if they're not serious on it.. BUT, they may be inclined to buy a package or individual sounds of a lower value to see what the product is truly about. Most serious producers and digital musicians will more be inclined without financial problem to buy the $399, nor will they worry about the risks of unwanted sounds. I've learned in my making sounds that some people have preferences and some would rather just try a few sounds out to see what the hype may be about, so while the $399 is being made, even more revenue can be collected for your company with those that aren't wanting the full Sonik Synth at $399, but rather, a few sounds to make things with... who knows... those few bucks in individuals may result in a final purchase of... BAM! The Sonik Synth at $399, so you'd have say, a customer with $20 bucks worth of individuals, AND then a $399 purchase as well. Plus, you wouldn't necessarily have to make the entire Sonik Synth 2 in individual sounds as well... maybe a third of the sounds could be for a variety for people that are wanting a few sounds to fill their library. That's why I have it laid out for both individual and package soundfont purchases on my site (grant it, my sounds won't match up to yours simply because you're a corporation and I'm a solo business person). I've actually had people buy maybe 3 individuals for $6 bucks, and later come back to buy a $30 package because they liked the individuals they bought. I made a bit more for my buck than if I only sold packages. Just some food for thought. I'm sure it may cost more than it would to benefit for a corporation, not really sure of the workload it'd take to make some of them individual soundz or what not, but I do believe where you service alot of producers for the net $399, there are probably two or three others that wish your company had solo sounds also. Your company does good business, and I definitely respect the work and sounds you've done. Sonik Synth 2 looks great, although I know I won't ever get my hands on it to use. ha ha.. I can dream. Keep on with the good business though, much success to you.Squids wrote:
But, where this thread relates to us, I can say this. I like the idea of individual purchase sounds. Maybe some day we'll do it. Although our business model supports having more professional sounds in our archives than most sound companies have. We can do crazy things such as multiple workstation products and expanding lines of uniform price products in more formats from the same package than other products (like the Sonik Capsules). To do that we have to have fairly high overhead such as a large office filled with employees plus a fairly sizeable budget to travel around and record incredible musical instruments (many are from the personal collections of respected pro musicians) and all sorts of other high risk business moves.
Most of our products are sold in stores. You get incredible value for money with every SR product. If you think about what you get for a $49. refill or a $99 Sonik Capsule or even a $399. Sonik Synth 2 with 8 gigs and 5,000 sounds the VFM is hard to match... (that's $.08 a sound? ) especially when you consider the quality, diversity and usablity of the material (that missing spec that really matters the most). It takes YEARS and YEARS of sampling with access to top quality, rare and sought after instruments in top quality studios to have this.
So, we have to concentrate our efforts on where we can get our return and profit for such a large long time investment. Thankfully, people like to buy our products because they have this level of value for the money as well as more options to find the sounds you like the best (since sounds are so subjetive anyway). Granted if we were to sell something like Sonik Synth 2 piece by piece for $2 a sound I think there might be some business to be had! Maybe. But, let me ask you something. Would you rather pay $10,000 for Sonik Synth 2 (at $2 per sound) or $399? (even less with discounts from stores or upgrade/crossgrades).
To cut to the chase here though, I like the idea of both individual sound sales and collections. So, you never know.
Genycis
www.genycis.com
I like those numbers!