KVR Audio

DrGonzo · Post by **DrGonzo** » Sat Sep 14, 2013 5:57 am

hibidy wrote:Ok with the vodka trick, how long do you soak it? I got Skyy. Also, should I soak my crystals?

Only if you're into New Age. A rumor says that all major New Age labels have a permanent storage locker in the Giza pyramids for their pan flutes. A great tips is to let the cables overnight in a drawer of women's underwear. Then Very Sexy Music!

Still haven't figured out what Trap artists do with their cables. Any ideas?

/C

hibidy · Post by **hibidy** » Sat Sep 14, 2013 6:21 am

I'd post a link, but I think I'd get into trouble

DrGonzo · Post by **DrGonzo** » Sat Sep 14, 2013 6:24 am

hibidy wrote:I'd post a link, but I think I'd get into trouble

hibidy · Post by **hibidy** » Sat Sep 14, 2013 6:28 am

Check your pm

Funny stuff!

Frantz · Post by **Frantz** » Sat Sep 14, 2013 7:23 pm

Actually the problem is Reason and its add on products don't sell. Looking at their financial statements, Propellerheads lost 0.5 million dollars in 2011 and lost 2.2 million dollars in 2012.

How much longer can they can continue to operate while losing money? If things don't turn around, I suspect they will be acquired by one of the bigger players in 2-3 years.

https://www.solidinfo.se/foretag/propel ... 43/ekonomi

Code: Select all

Propellerhead Software AB

                    2012-12    2011-12   2010-12   2009-12
Net Income TKR     (14,511)    (3,450)     3,311     2,246 
Net Income USD  (2,212,928)  (526,125)   504,928   342,515

Open the above link in Chrome to translate the statement into your language of choice. I am looking at the Net Income (Årets resultat) line which is stated in TKR (thousands of SEK). I translated the numbers into USD at today's exchange rate. USD = TKR * 1000 * 0.1525.

(Using today's SEK to USD exchange rate is not technically correct but since the rate has been pretty stable it doesn't really matter for the purposes of this discussion.)

hibidy · Post by **hibidy** » Sat Sep 14, 2013 8:45 pm

I have a really hard time believing that they could be in the hole 2.2 mill. That just doesn't make any sense.

crimsonwarlock · Post by **crimsonwarlock** » Sat Sep 14, 2013 8:49 pm

hibidy wrote:I have a really hard time believing that they could be in the hole 2.2 mill. That just doesn't make any sense.

Welcome to corporate reality.

However, it's possible they still have money in the bank or other ways to finance their liquidity, but it DOES mean that they are not making money.

Frantz · Post by **Frantz** » Sat Sep 14, 2013 9:07 pm

They still have a positive net worth (assets) but it's shrinking since they lost money two years in a row. Sales are down a little and expenses have gone way up since they hired 10 new employees in the last two years. They really need Rack Extensions to take off to turn things around.

loungepanda · Post by **loungepanda** » Sat Sep 14, 2013 9:08 pm

Meanwhile, at the Image-Line headquarters...

liquidsound · Post by **liquidsound** » Sat Sep 14, 2013 9:12 pm

Many "Reason Only" users they now have the opportunity to "Taste" VSTs in the form of RE.
I'm pretty sure that after experiencing that kind of sound palette and quality, some ( majority?) of them just jump ship to the nearest VST vast land of choices? After all, RE are forever property of PH no matter how you look at it.
Buy>Use>or leave it behind in the PH hyperspace.

LawrenceF · Post by **LawrenceF** » Sat Sep 14, 2013 9:17 pm

I wouldn't automatically take those numbers for Props as literal losses.

That is to say, you really need more information than that. For all we know they may have made a large investment during the fiscal year for tax purposes, which resulted in their final statement looking that way, e.g., doing something they were going to do anyway but avoiding a tax bill at the same time.

It could be actual losses, but we don't know that for sure just by that meager data. The way corporations move money around can be pretty creative.

V0RT3X · Post by **V0RT3X** » Sat Sep 14, 2013 9:17 pm

loungepanda wrote:Meanwhile, at the Ableton headquarters...

Fixed that for ya

hibidy · Post by **hibidy** » Sat Sep 14, 2013 9:19 pm

crimsonwarlock wrote:
hibidy wrote:I have a really hard time believing that they could be in the hole 2.2 mill. That just doesn't make any sense.
Welcome to corporate reality.

However, it's possible they still have money in the bank or other ways to finance their liquidity, but it DOES mean that they are not making money.

I'm wondering if it has something to do with that hardware dealy they started (that nobody talks about)

hibidy · Post by **hibidy** » Sat Sep 14, 2013 9:20 pm

And @RE's, I wonder how that structure works. I'd think that would not be part of the problem, but I don't know for sure.

murnau · Post by **murnau** » Sat Sep 14, 2013 9:22 pm

one aspect is why i should switch to reason when i can't use my lovely vst plugins?

i tried out a few daw in my life but i'm not that mad to leave all my vst behind.
the whole concept is years old and with the progression of vst in the last years i think they have a problem. RE is good for reason users but not for people who have several plugins bought and need them (i count most people here to that group).

Reason sound doesn't sell is not true