Record: New DAW from Propellerheads

[DRS]

Mmm, found this shorter one:

I was wondering how much information I'd be able to glean out of a 1 minute 21 second video.
"Uumm, we're only, we're not going to go through a full demo, uumm, uuhh, cause as you've all, it's amazing that you're still here and thank you for such a, uumm, your attention for such a long time, and uuhh...
That's a funny video teaser.

Cordelia, while i agree, that's the only video so far. There was another one from the same guy with 9 minutes, but it was set as private.

[Cordelia]

So why were all those people going 'wow' in the video? Did they travel to 2009 from 1985 or something? "Wow! It can record audio. On a hard disk. I can't believe it!! How are Duran Duran doing, incidentally?"

Ahh, well, or you can watch another version of the Props video:



Some ppl have too much spare time in their lives lol (ok, me included).

Thanks, DRS. Definitely a better teaser. More action.

[plastique]

I guess at least the interface design will be interesting. Something that propellerheads devs always managed to be quite innovative about. The simplicity of the app will probably be a bonus too.

[blank/diod]

As it stands, it looks like a very nice app that breaks very little new ground. It should be ideal for all the Reason users that lament the lack of audio recording. From what I've seen, the integration with Reason is pretty tight.

The closest parallel I can think of in order to describe its strengths is the iPhone. If you've never used one first hand, and/or if you choose your smartphone on tech specs alone, you might not 'get it'. The original iPhone didn't have 3G, it had limited and non-expandable storage, no front-facing video cam, you couldn't drop files on it, the camera only had 2 megapixels and no flash, etc etc. A Nokia fan could go through a list and explain point for point why a Nokia smartphone is "better" due to this or that feature. It entered an already oversaturated market where the big players had a 10+ year head start. Basically, one might ask: What's the damn point of the iPhone? Who needs this?

But once you start using an iPhone, you may discover (I did anyway) the super-tight integration and how everything flows so intuitively that you wouldn't even dream of consulting a manual. All smartphone browsers have a web browser, but before iPhone, only 15% of smartphone users actually used the browser. For the iPhone, that figure is close to 95%. Why? Because it's dead-simple to use, intuitive, and just works.

The first time I set up Cubase to work with audio recording (I only used the MIDI part of it for aeons), it took me hours. And I've used it for 20 years, since day 1 in 1989. You have to fiddle in half a dozen places like Project Setup, VST Connections, the mixer, the track settings, multiple pages of preferences, etc. The first time I tried Record, it took 5 minutes tops, the learning curve is non-existant, especially for someone who is familiar with Reason. It's just... well, you'll be the judge in 30+ hours.

[DRS]

So why were all those people going 'wow' in the video? Did they travel to 2009 from 1985 or something? "Wow! It can record audio. On a hard disk. I can't believe it!! How are Duran Duran doing, incidentally?"

Ahh, well, or you can watch another version of the Props video:



Some ppl have too much spare time in their lives lol (ok, me included).

Thanks, DRS. Definitely a better teaser. More action.

LOL, hahaha, yeah, but not this one. I was refering to the second video that shows

The title is 'Das ist Propellerheads Record'.

[John Vulich]

The first time I set up Cubase to work with audio recording (I only used the MIDI part of it for aeons), it took me hours. And I've used it for 20 years, since day 1 in 1989. You have to fiddle in half a dozen places like Project Setup, VST Connections, the mixer, the track settings, multiple pages of preferences, etc. The first time I tried Record, it took 5 minutes tops, the learning curve is non-existant, especially for someone who is familiar with Reason. It's just... well, you'll be the judge in 30+ hours.

A lot of things have changed in 20 years... I guess we'll see in 30+ hours.

[dham]

According to the props site we have 1 day to witness innovation. Cubase, Sonar, Logic, and Live better watch cause propellerheads have done the impossible, you can record audio. And they did it in a separate application cause they are so stubborn to not to admit they were wrong about not putting audio in reason. They said no audio in reason so much, that by the time it came time to put audio in reason they didn't want to swallow their words so they do this. I used to love reason and i still do but this just pisses me off. Why waste the time to develop a new application when modifying the current would possibly be a little easier(maybe). Its a lot more simple for a user too. Oh well. We'll see.
There has to be more to this. I'm hoping it works sortof like the devices are vst's but not. You have your mixer and you can click a button that says rack and it brings up your reason rack and you can do all stuff you used to be able to do and then you collapse it and go back to the sequencer. That wouldn't be that bad.

[plastique]

There might be a risk in them overrating audio recording as a feature ...

[LawrenceF]

As a bystander and not being a Propellerhead customer this will be interesting to watch. Making it easy to get things recorded is only part of the battle. The other part comes after the tracks are recorded.

I'm a technology junkie so I'll be watching.

[kae]

So then you have one app for composing and if you want to record something you open another app. If you want to slice up your recorded audio and use it in Dr.Rex you open up Recycle. And last if you want external fx on the track you rewire to a 3rd party app that already have all of these things. Seems pricey and cumbersome.

[bobbybland]

Mmm, found this shorter one:

I was wondering how much information I'd be able to glean out of a 1 minute 21 second video.
"Uumm, we're only, we're not going to go through a full demo, uumm, uuhh, cause as you've all, it's amazing that you're still here and thank you for such a, uumm, your attention for such a long time, and uuhh...
That's a funny video teaser.

Exactly.I caught that too,audio reps, resorting to tools used by politicians now? what a bummer.. I'd like to see some straight forward business happen without all this omni ultra hype crap as of late.

[DRS]

Another pic of the mixer posted by Peff:

http://twitpic.com/4w6gl

[dan_s]

i didnt believe reason was a daw. so i never questioned about audio. i dont think its advertised as such. you wouldnt ask why your television doesnt cook dinner.

record does seem to follow the propellerhead model though. just like rex/dr. rex. yea reason can play rex files, but you gotta buy recycle to make em. yea they keep it a bit proprietary but their gear is good. if this is the business model they wanna use to keep making good shit, so be it.

i still dont know what record is, however, if it is jusy a way to record audio into reason, then i think its kind of silly. from my understanding, most people don't use Reason in that way anyway. it's mostly the opposite, recording Reason into something else.

for me, i'd rather have seen Recycle spawn into a more thorough audio editor, not just a rex creator. and i'm still waiting to hear about the next Reason update, which i am holding my breathe is coming.

[John Vulich]

There might be a risk in them overrating audio recording as a feature ...

And comparing their recording system's ease of use against what Cubase was like... 20 years ago.

[skipkent]

Also there's a Line6 modeling plug included.

That's great! The Gearbox tones have pretty much everything you need for songwriting. It'll be nice to have these available (in this app) without the dongle.

It sounds like Props are doing it their way. Mimicking hardware in creative and inspiring ways is what they're best at.