Reason sound doesn't sell is not true

[ObsoleteAcc99]

[DELETED]

[Flandersh]

Well, when you want to sell something, would you say "Well, it's a quite ok product, nothing special, but it is ok." or would say "This product is far ahead of its competitors."?

I have always sold my used hardware telling the customer they pay much more for it than it is worth, and I have never had a problem selling the hardware.

Are you a professional salesman when you sell your used hardware?

No. But if I should become a professional salesman I would be honest to my customers. Afterall have Public Relations had a bigger success rate than traditionally ads when it comes to sell a product.

[chk071]

No. But if I should become a professional salesman I would be honest to my customers. Afterall have Public Relations had a bigger success rate than traditionally ads when it comes to sell a product.

Well, i shalt not scatter your belief. Just a question why Steinberg is the market leader then and not Cockos. Oh, and the ad up there on this site also says "The ultimate VA synthesizer", and not "One of many, nothing special."

Edit: Don't want to say one is better than the other, or there are not other reasons for success, but, you know, already on middle age markets, people tended to buy from the market crier who shouted the loudest, and not from the one who was the most honest...

[LawrenceF]

No. But if I should become a professional salesman I would be honest to my customers.

Customer: So what do you personally think about this product? Do you use it?

You: It's ok, but I use the ABC widget at home. It's just as good as this thing we make and costs a little more than half as much. I like it a lot more and it's a much better deal.

Yeah, you'd make a lot of sales.

[hibidy]

I'll bet you one denver mint penny that if you go to guitar center, and ask about reason, they will tell you it's their favorite.

"I use it, except for the times I use logics1protoolsdigitalperformerflstudiosonar"

[Flandersh]

No. But if I should become a professional salesman I would be honest to my customers. Afterall have Public Relations had a bigger success rate than traditionally ads when it comes to sell a product.

Well, i shalt not scatter your belief. Just a question why Steinberg is the market leader then and not Cockos. Oh, and the ad up there on this site also says "The ultimate VA synthesizer", and not "One of many, nothing special."

Edit: Don't want to say one is better than the other, or there are not other reasons for success, but, you know, already on middle age markets, people tended to buy from the market crier who shouted the loudest, and not from the one who was the most honest...

Maybe my view on marketing is outdated, but I prefer the way of good old rhetoric; in the way of Harvey Mackay's words: "Marketing is not the art of selling. It's not the simple business of convincing someone to buy. It is the art of creating conditions by which the buyer convinces himself".

[robogone]

spaceman: But... but... it's about proving the other person is WRONG. Watching them wilt and break down at the indefatigable fact that you are RIGHT and have beaten your opponent into utter submission.

And possibly throwing a few ad hominem insults in there for good measure. Heaven forbid anyone should be interested in making music...

Pretty much, and the same people jumped in with the same arguments that they always jump in with. This thread was redundant the moment the OP hit the submit button.

[Tronam]

My curiosity is piqued by the assertion that RE does something with a VST that's unique or more powerful, out of the way things are patched in Reason. One thing I liked about it was the voltage control paradigm. What do they do with it - someone give a concrete example of a plugin and its modularity with the next plugin - what actually is possible?

In terms of pure functionality, in order to get a decent idea of how RE can be more powerful or flexible than VST, FXpansion's ETCH dual-filter plugin might be a good example. When you flip the rack around to see the back side of the ETCH RE, that modular routing of CV and audio opens up a lot of different creative possibilities.

[jancivil]

ok, so that fxpansion device is written to work specifically with the Reason paradigm which I figured someone would do, seeing a market opportunity. I guess making that control something else is doable if everyone's on the same page.
that's very cool, thanks for showing me it.

[ObsoleteAcc99]

[DELETED]

[Tronam]

We get it, Theo. The Propellerheads are enemy #1 for you right now. Maybe park the crusade for a few? By the way, do we have Skrillex to blame for 90% of synth demos and tutorials to feature the wobble bass these days? I've almost forgotten how filters were demonstrated before the dubstep fad took over. Was it the Virus trance arp? The TB-303 acid squelch?

[ObsoleteAcc99]

[DELETED]

[Tronam]

Nope. I'm simply correcting fiction with fact. No enemies at all. Thanks.

Which fiction in particular were you trying to correct? Where did I state anything about comparative CPU performance? And considering the seemingly endless supply of impassioned essays and debates I've seen from you on this topic in here, Gearslutz and the Propellerhead forum, "simply correcting" is hardly the phrase I'd use to describe it. This is a mission... and it's personal. Do you even own Reason any longer?

[kmonkey]

We get it, Theo. The Propellerheads are enemy #1 for you right now. Maybe park the crusade for a few?

Dude, hating a company is one thing, but when company is telling you that they are releasing game changer, a thing that will change it all, super efficient, super stable whatever (their marketing buzzwording was all over the roof) and then user buy it (remember...a game changer) only to find that his same VST plugin is making 10x more of CPU consumption is - a pretty damn another thing..

Have in mind that ONE CAN NOT test RE unless Reason ignition key is in your computer (i asked this and Props confirmed it) i am not surprised that some people which where used on super efficient coding in VST - where dissappointed when they saw poor performance - it's like you are going from...nah..i won't use car analogy this time..

I am not using Reason m'key but i have seen most respected developers here at KVR stating how RE is not efficient at this point of time (thus angry users does have a point)..

And then they limit users which failed at their marketing game to not sell their license..not nice imho..

Surely if running 10 000 of LFO signals inside your song is some kind of superb addon over same VST plugin which can't flip a rack (whooo) is something which is awesome for you then i guess it's worth it - for you

[Tronam]

We get it, Theo. The Propellerheads are enemy #1 for you right now. Maybe park the crusade for a few?

Dude, hating a company is one thing, but when company is telling you that they are releasing game changer, a thing that will change it all, super efficient, super stable whatever (their marketing buzzwording was all over the roof) and then user buy it (remember...a game changer) only to find that his same VST plugin is making 10x more of CPU consumption is - a pretty damn another thing..

Have in mind that ONE CAN NOT test RE unless Reason ignition key is in your computer (i asked this and Props confirmed it) i am not surprised that some people which where used on super efficient coding in VST - where dissappointed when they saw poor performance - it's like you are going from...nah..i won't use car analogy this time..

I am not using Reason m'key but i have seen most respected developers here at KVR stating how RE is not efficient at this point of time (thus angry users does have a point)..

And then they limit users which failed at their marketing game to not sell their license..not nice imho..

Surely if running 10 000 of LFO signals inside your song is some kind of superb addon over same VST plugin which can't flip a rack (whooo) is something which is awesome for you then i guess it's worth it - for you

You're right. Every Reason thread should devolve into an epic never-ending rant fest over the CPU inefficiency of rack extensions. Remember when this thread was all about discussing the *sound* of Reason? Me neither. It was so long ago.