Actually, not being transparent worked pretty well for this thread, just look at the number of replies.koolkeys wrote:Just be transparent and not try to spin everything. It will work much better for you![]()
StudioLinked releases INFINITI PLAYER (VST, AU, AAX)
- KVRAF
- 4801 posts since 1 Aug, 2005 from Warszawa, Poland
- KVRian
- 1418 posts since 14 Apr, 2016 from Germany
You are right but it's bad PR. Working well for bumping this thread but not working well to get new customers i'm afraid (at least me).Zombie Queen wrote:Actually, not being transparent worked pretty well for this thread, just look at the number of replies.

Intel® Core™ i9-9900K•Cubase 11•Presonus Eris E8 XT•Focusrite Scarlett 18i20 & Octopre•NI Kontrol S61 MK2•Steinberg CC121•Synthesizers: Arturia Casio Korg Roland Yamaha
-
- KVRAF
- 16154 posts since 2 Dec, 2003 from Nashville, TN
I think you would be surprised how well companies do when they open up to better ways of marketing themselves. These "old fashioned" marketing methods are still used, and can be successful, but times have changed, and plenty of companies do things differently and do very well.SampleScience wrote:I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you![]()
(as a note, web marketing is what I do full-time, though not working for any companies, I run my own agency)
Brent
My host is better than your host
-
thecontrolcentre thecontrolcentre https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=76240
- KVRAF
- 37262 posts since 27 Jul, 2005 from Scottish Borders
-
- Banned
- 334 posts since 11 Jan, 2015
well technically they're right. the download itself is free
but one has to spend money for this (btw pretty limited) player to use it.
yes i agree this is bad pr. and this whole company doesn't make me feel comfortable. the way it is representing itself in here, the high expansionen prices, the plugin... someone tries to make money at all cost with low effort
yes i agree this is bad pr. and this whole company doesn't make me feel comfortable. the way it is representing itself in here, the high expansionen prices, the plugin... someone tries to make money at all cost with low effort
- KVRAF
- 44179 posts since 11 Aug, 2008 from clown world
It's a new word I learnt from watching all the scandal over the US elections.thecontrolcentre wrote:Again?Aloysius wrote:Redacted.![]()
Redacted.
This is the same method MJ used when he was working on Anthony Marinelli's Thriller.
- KVRAF
- 4315 posts since 31 Oct, 2004
Oh, good to know! Personally, I prefer to go with what I consider right and treat people as I'd like to be treated. Being honest and clear is always better in my opinion.koolkeys wrote:I think you would be surprised how well companies do when they open up to better ways of marketing themselves. These "old fashioned" marketing methods are still used, and can be successful, but times have changed, and plenty of companies do things differently and do very well.SampleScience wrote:I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you![]()
(as a note, web marketing is what I do full-time, though not working for any companies, I run my own agency)
Brent
- KVRian
- 1418 posts since 14 Apr, 2016 from Germany
SampleScience wrote:I prefer to go with what I consider right and treat people as I'd like to be treated. Being honest and clear is always better in my opinion.

Intel® Core™ i9-9900K•Cubase 11•Presonus Eris E8 XT•Focusrite Scarlett 18i20 & Octopre•NI Kontrol S61 MK2•Steinberg CC121•Synthesizers: Arturia Casio Korg Roland Yamaha
- KVRAF
- 25849 posts since 20 Jan, 2008 from a star near where you are
+1koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you![]()
To take an example: Biome Digital decided to add 29 products to the Bargains thread the other week, as being related to that thread.
What if every seller did that?
I was on the fence about him being a spammer earlier, as some of his products are OK.
But after seeing that I am not gonna buy more of his stuff. Far too desperate for my liking.
In this day and age, devs gotta learn that less is more when it comes to pushing their product
- KVRAF
- 4315 posts since 31 Oct, 2004
This is a weird move.Numanoid wrote:+1koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you![]()
To take an example: Biome Digital decided to add 29 products to the Bargains thread the other week, as being related to that thread.
What if every seller did that?![]()
I was on the fence about him being a spammer earlier, as some of his products are OK.
But after seeing that I am not gonna buy more of his stuff. Far too desperate for my liking.
In this day and age, devs gotta learn that less is more when it comes to pushing their product
Or maybe he's trying to boost sales beyond what's normal to do. Who knows!
- KVRAF
- 25849 posts since 20 Jan, 2008 from a star near where you are
ArcSyn is worth a studySampleScience wrote:This is a weird move.At some point, if something doesn't sell, the problem lies in the product itself. Not that the product is bad, but sometime a concept have been done to death and it's not worth adding more on top of the pile unless there's something making it different (price point, quantity, quality, no dongle compared to competition, etc.).
Or maybe he's trying to boost sales beyond what's normal to do. Who knows!
That product took off, with almost a reluctant dev
That dev got the users to promote the product on its behalf. That is the optimum, then the dev has struck gold.
So, one the other end of the scale: Trying to force a product down the throat of a user, like in the example of Biome Digital, is not the way to go
- KVRian
- 979 posts since 7 Jan, 2011 from UK
I did not realise that is why some companies did that? It's always annoyed me and I would have imagined it would put people off. And they make more money doing that? Shows what I know about marketing . Now my whole site will have the prices removed....nah not reallySampleScience wrote:I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you![]()
Question for the OP: Is it possible to script for your player and make custom interfaces etc? Or can only Studiolinked make products for the player?
Synth Magic synths for Konatkt - ARP Quadra, Polymoog and many more. www.synthmagic.co.uk
- KVRAF
- 4315 posts since 31 Oct, 2004
The thing with marketing is that you have various theories and school of thoughts. In this case, by hiding the price, the idea is to make the potential customer decides to buy before even seeing the price. Psychologically, it's supposed to create a cognitive dissonance that can only be resolve by buying the product; since the person clicked on "buy it" even though he or she just wanted to know the price, he or she will feel obligated to buy because the buying process has been engaged.synthmagic wrote:I did not realise that is why some companies did that? It's always annoyed me and I would have imagined it would put people off. And they make more money doing that? Shows what I know about marketing . Now my whole site will have the prices removed....nah not reallySampleScience wrote:I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you![]()
.
For me, even if it was true, it's just too much manipulation. So I just write the price above the buy button and write the call to action in the buy button.
When I go on other websites and I don't see the price, I just leave unless I really want the product and the decision has already been made to buy it.
