StudioLinked releases INFINITI PLAYER (VST, AU, AAX)

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Infiniti Player

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koolkeys wrote:Just be transparent and not try to spin everything. It will work much better for you 8)
Actually, not being transparent worked pretty well for this thread, just look at the number of replies.

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Zombie Queen wrote:Actually, not being transparent worked pretty well for this thread, just look at the number of replies.
You are right but it's bad PR. Working well for bumping this thread but not working well to get new customers i'm afraid (at least me). :shrug:
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SampleScience wrote:
koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you 8)
I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).
I think you would be surprised how well companies do when they open up to better ways of marketing themselves. These "old fashioned" marketing methods are still used, and can be successful, but times have changed, and plenty of companies do things differently and do very well.

(as a note, web marketing is what I do full-time, though not working for any companies, I run my own agency)

Brent
My host is better than your host

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Redacted.
This is the same method MJ used when he was working on Anthony Marinelli's Thriller.

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Aloysius wrote:Redacted.
Again? :o :wink:

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well technically they're right. the download itself is free :D but one has to spend money for this (btw pretty limited) player to use it.

yes i agree this is bad pr. and this whole company doesn't make me feel comfortable. the way it is representing itself in here, the high expansionen prices, the plugin... someone tries to make money at all cost with low effort :D

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thecontrolcentre wrote:
Aloysius wrote:Redacted.
Again? :o :wink:
It's a new word I learnt from watching all the scandal over the US elections.

Redacted.

:)
This is the same method MJ used when he was working on Anthony Marinelli's Thriller.

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koolkeys wrote:
SampleScience wrote:
koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you 8)
I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).
I think you would be surprised how well companies do when they open up to better ways of marketing themselves. These "old fashioned" marketing methods are still used, and can be successful, but times have changed, and plenty of companies do things differently and do very well.

(as a note, web marketing is what I do full-time, though not working for any companies, I run my own agency)

Brent
Oh, good to know! Personally, I prefer to go with what I consider right and treat people as I'd like to be treated. Being honest and clear is always better in my opinion.

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SampleScience wrote:I prefer to go with what I consider right and treat people as I'd like to be treated. Being honest and clear is always better in my opinion.
:tu:
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koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you 8)
+1

To take an example: Biome Digital decided to add 29 products to the Bargains thread the other week, as being related to that thread.

What if every seller did that? :(

I was on the fence about him being a spammer earlier, as some of his products are OK.

But after seeing that I am not gonna buy more of his stuff. Far too desperate for my liking.

In this day and age, devs gotta learn that less is more when it comes to pushing their product :borg:

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Numanoid wrote:
koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you 8)
+1

To take an example: Biome Digital decided to add 29 products to the Bargains thread the other week, as being related to that thread.

What if every seller did that? :(

I was on the fence about him being a spammer earlier, as some of his products are OK.

But after seeing that I am not gonna buy more of his stuff. Far too desperate for my liking.

In this day and age, devs gotta learn that less is more when it comes to pushing their product :borg:
This is a weird move. :? At some point, if something doesn't sell, the problem lies in the product itself. Not that the product is bad, but sometime a concept have been done to death and it's not worth adding more on top of the pile unless there's something making it different (price point, quantity, quality, no dongle compared to competition, etc.).

Or maybe he's trying to boost sales beyond what's normal to do. Who knows!

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SampleScience wrote:This is a weird move. :? At some point, if something doesn't sell, the problem lies in the product itself. Not that the product is bad, but sometime a concept have been done to death and it's not worth adding more on top of the pile unless there's something making it different (price point, quantity, quality, no dongle compared to competition, etc.).

Or maybe he's trying to boost sales beyond what's normal to do. Who knows!
ArcSyn is worth a study

That product took off, with almost a reluctant dev

That dev got the users to promote the product on its behalf. That is the optimum, then the dev has struck gold.

So, one the other end of the scale: Trying to force a product down the throat of a user, like in the example of Biome Digital, is not the way to go

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Gimme a discount, I'll buy that. Your marketing worked on me. :dog:

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SampleScience wrote:
koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you 8)
I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).
I did not realise that is why some companies did that? It's always annoyed me and I would have imagined it would put people off. And they make more money doing that? Shows what I know about marketing . Now my whole site will have the prices removed....nah not really :hihi: .

Question for the OP: Is it possible to script for your player and make custom interfaces etc? Or can only Studiolinked make products for the player?
Synth Magic synths for Konatkt - ARP Quadra, Polymoog and many more. www.synthmagic.co.uk

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synthmagic wrote:
SampleScience wrote:
koolkeys wrote:Stop trying to over-market. Just be transparent and not try to spin everything. It will work much better for you 8)
I agree with that, but unfortunately, on the whole, his approach is the best "marketing wise". That's why you see websites with plugin for sale with not price shown, you have to click on "buy it" to see the price. It's a marketing technique that I don't like either (so I don't use it, I think it's annoying), but on the whole companies make more money this way (unfortunately).
I did not realise that is why some companies did that? It's always annoyed me and I would have imagined it would put people off. And they make more money doing that? Shows what I know about marketing . Now my whole site will have the prices removed....nah not really :hihi: .
The thing with marketing is that you have various theories and school of thoughts. In this case, by hiding the price, the idea is to make the potential customer decides to buy before even seeing the price. Psychologically, it's supposed to create a cognitive dissonance that can only be resolve by buying the product; since the person clicked on "buy it" even though he or she just wanted to know the price, he or she will feel obligated to buy because the buying process has been engaged.

For me, even if it was true, it's just too much manipulation. So I just write the price above the buy button and write the call to action in the buy button.

When I go on other websites and I don't see the price, I just leave unless I really want the product and the decision has already been made to buy it.

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