BorisFX acquires Acid Pro

[jens]

@BONES -- Thank you for the history and clarifications.

It's completely wrong though; even though I read the same (or similar) uninformed crap over and over again, year after year.

To quote myself:

No, not really - SEKD was the University department where Titus & Tilman first studied and subsequently worked as assistants while developing Samplitude. I don't know what kind of contract/obligation they had with/towards the Uni Dresden regarding publishing and royalties but I assume that's the reason they used the Name SEK'D for a while. However regardless as to what the exact legalities may be, both of them always were and still are to this day part of the same group of 4-5 guys running and owning it all. Tilman Herberger was always and still is the CTO - first Magix and then later Bellevue.

https://en.wikipedia.org/wiki/Bellevue_Investments

So Magix basically = Sek'd, at least when it comes to the original/core development team/leaders.

https://www.namm.org/video/orh/titus-tost

Measured by sales figures, the most popular multimedia software in Europe comes from Berlin: Magix AG has developed more than two dozen programs, all revolving around photos, graphics, video, and music. The foundation for this success was laid 15 years ago when the Magix founders made a proposal to two programmers from the University of Dresden. Tillmann Herberger and Titus Tost had already developed a program during the GDR era that is still used today for professional audio production. Magix CEO Jürgen Jaron explains:

"That's how we met Tillmann Herberger and Titus Tost, who developed SAMPLITUDE, and we presented them with our idea: to develop an easy-to-use software product that would playfully enable even non-musicians to create their own music using music building blocks, allowing them to quickly experience success and say, 'Wow, I made that, and it sounds good!' That's really important."

And so the idea for Music Maker was born. The concept remains unchanged to this day: user-friendliness is the key that has allowed Magix to tap into the mass market. Based on its professional audio software, Magix has simplified the operation of Music Maker to such an extent that even amateurs can use it. The underlying audio technology always comes from Samplitude, regardless of whether it's the professional software for €3000 or the entry-level version for €20.

Translated by Google, 'cause I'm lazy like that...

https://www.deutschlandfunkkultur.de/mu ... r-100.html

[BONES]

It's completely wrong though; even though I read the same (or similar) uninformed crap over and over again, year after year.

But what you've written aligns precisely with what I said - Magix didn't develop shit. They hired Herberger and Tost, who had already done the hard work and they probably keep paying them to continue development. It will be the same with the Sonic Foundry stuff - it will be the same developers who were working on it before, it will mostly just be distributed and marketed by Magix. There is unlikely to suddenly be a big injection of cash for development, it will just be business as usual with new owners.

Magix sells stuff in big box stores, I don't think they have much expertise when it comes to industries like ours. That was certainly my take-away with regards to Xara's time under their stewardship. Maybe they are looking to change things, or maybe they just want to strip the good bits out of SF and stick 'em into Samplitude, who knows?

[jens]

It's completely wrong though; even Magix didn't develop shit. They hired Herberger and Tost, who had already done the hard work

But what you've written aligns precisely with what I said - Magix didn't develop shit. They hired Herberger and Tost, who had already done the hard work and they probably keep paying them to continue development.

No. Magix already existed, yes - but it wasn't the Magix as we know it. Samplitude already existed, yes - but it wasn't the Samplitude as we know it.

Magix and Samplitude only became any relevant after Jürgen Jaron and Erhard Rein, the founders of "Magix" got together with Herberger and Tost. The four of them then owned&lead Magix together, up until now. And all the Magix products up until 2016, when they purchased thr Sonic Foundry assests from Sony, were developed in-house; with the development being either done or lead by Titus&Tilman. And no, they didn't hire them, or at least not any more than they (Jaron&Rein) hired themselves.

[BONES]

Relevant? Maybe in Germany, not here. If I asked the 40 people in the office at work about Magix, I can guarantee not one of them would have ever heard of the company or brand.

[ThoughtExperiment]

I think Magix were pretty well known here in the UK too. I used their Music Studio for years, Samplitude was impressive but I could never really get my head around it. Anyway there always seemed to be plenty of UK users on the support forum. Just sayin

[jens]

Relevant? Maybe in Germany, not here. If I asked the 40 people in the office at work about Magix, I can guarantee not one of them would have ever heard of the company or brand.

Moving the goalpost much?

Either way: for a company you deem entirely irrelevant you post a whole lot about them.

[osiris]

I know here in the US you'd see boxed Magix Music Maker in every big store that sold audio software.

[pough]

My experience with Xara, who make the structured art application I use, is that Magix will support your license for a while but eventually you'll have to move it over to the new owners. (Xara re-took control of sales and distribution from Magix, after several years of being under their umbrella.)

Thanks for that. I'd replace Sound Forge in a second if I could find something else that allows me to easily edit ACID metadata. Everything else I've found either ignores it entirely or does things automatically for you.

[tapper mike]

https://en.wikipedia.org/wiki/Acid_Pro

I was actually making change building and selling loops for acid pro and for various websites.
When Flashkit was acquired by Internet.com I was a supermoderator and was paid handsomely for providing the initial loops found in fk loops

Much of them I created in cakewalk and polished in acid pro.

As for FK after my initial offering many others began contributing the the FK loops project

[BONES]

Moving the goalpost much?

No, just pointing out that your reality is not necessarily shared globally. To me, Magix is a company that sells cheap, shitty, consumer products to the masses, though department stores, and I'd avoid anything with their brand on it.

I know here in the US you'd see boxed Magix Music Maker in every big store that sold audio software.

Not here in Australia. The only place I've ever seen them is in Harvey Norman, one of our big retailers, and they stopped selling software years ago. It's possible they no longer have any distribution here at all.

[VariKusBrainZ]

Musik Maker 1 was the first ’DAW’ I started with 30 years ago, I just didnt use their content.
Cool Story Bro

[shkr]

Magix is a company that sells cheap, shitty, consumer products to the masses

calling Sequoia cheap is a bold statement

imho this is all good news. I like Vegas a lot, it suits me needs very well. If they can make it stable they'll have my money

[BONES]

Sorry, I should have said that my perception of Magix is a company that sells cheap shit to the masses. I couldn't imagine taking any of their products seriously unless I had previous knowledge of them. Sequoia, for example, is not a product I have ever heard of until this minute, and I work in Broadcast TV.

[Aloysius]

... at Wayne's World (allegedly)!

We're not worthy! We're not worthy! We're not worthy!

[mountainmaster]

As of three or four months ago, my licenses for Acid Pro 7 and SamplitudeX Pro 8 were still in my Magix account. I haven’t done the Boris upgrade, hope I don’t have to.

As I try to avoid making accounts I bought Sound Forge from Magix without making one. Which, if I am not mistaken, is an option that European online sellers are required to offer. So I wonder how BorisFX is going to transfer my license.