Get ready for a paradigm shift from a leader in analog modeling technology

[Elektronisch]

It sounds okay, but not interesting. The main selling argument is the price, no doubt.

can this synth be used as a midi controller ?

It probably can as it has Midi out with non standard connections, but the biggest flaw of the box is its lack of controlers, 7 pots is not much to tweak and you have to give it multiple functions. The "keyboard" lacks all expressivity...
Better get real controllers like a seaboard block, combine it with a bunch of pots and you are in heaven...
As controller its even less interesting than as sound source...

Indeed, but you forgot its touch sensitive controller, so i wonder if those could be used

[dellboy]

What is a "multi touch keyboard" ?

Marketing hype to get around the fact that its not touch sensitive ?

If it was touch sensitive then it could have been used as a mobile controller for a daw. But without touch sensitivity it means that you would also need to pack another controller.

A missed opportunity to get it under the magic 199 mark ?

[Tj Shredder]

There are loads of marketing blurbs that are flamboyant and extravagant and interesting and totally... marketing. Hah. The point is, they can be all of that without telling you specific untruths about the company, for example. In short, it's about ethics.

The marketing principle behind that blurb is to provoke the likes as you are. Put something up at the border of being unethical, with a slight tendency to the dark forces, and those who care about ethics will jump on and drive the hype with their emotional energy.

If you hate unethical marketing, you must not feed it with your emotional energy. You need to hold back, at least in the original thread.
I am following this whole thread with a smile on my face, just observing how easy that sort of marketing works. It created all the attention it wanted to create. The fact that some of the infos had been leaked before time did not matter at all btw. It drove it even further. They must not punish Beat magazine, they should be thankfull instead...
In the end those who are interested in the product make up their own decision. Nobody of the targeted audience who likes it, will be held off by this discussion to get one.
The main intention is to get attention. A heated up discussion will create 100 times more of it than a calm and friendly one...

I feel guilty now to have participated in that heat up, I think IKM should give me a discount on a pair of iLouds (their most interesting product so far - (personal view...; - ))

[skipscada]

Short version of this thread:

Company: Marketing blurb.
KVR: Hah, look how smart we are! We looked through you!

Thread locked.

Repeat.

Shame though that noone understands that you have to make marketing blurb to make people buy blablabla.

Your point being that you are even smarter than the ones who thnk they're so smart? "... noone understands ..." except you?

For me it's not about being a smartarse. It's about a guy who appears to think that he can act as a representative for a company at the same time as he takes part in the banter as if he's just "one of the guys". Of course he has every right to try to combine those roles, but in my eyes he made a comment that reflects badly on the company he represents. Not a big thing, and it's mainly his problem.

[chk071]

And yet there are developers who are well-known and well-regarded in this community like U-he, Klanghelm, Valhalla and Cytomic who do barely any "marketing" at all.

Ask yourself, are IK or Waves bigger, or are u-he, Klanghelm, Valhalla, and Cytomic bigger? In the case of the latter 3, they're even one-man-shows, as far as i know. I don't want to defend this kind of marketing, i'm just saying that it obviously reaches more people than not doing it. Again, i just can say that you gotta take it for what it is, move on, decide for yourself if the products are for you or not. It's just silly to troll them on the internet, as it would be silly to walk into a store, and shout "YOU LIARS! GUYS, DON'T BUY HERE! THEY'RE LIARS!!!". It's like announcing on FB what a smart do-gooder you are.

When i buy groceries, on every product, there is a label that it is premium quality, BTW, and on every second product, there's a label "the most bought XX", or, "the market leader in XX". I don't know why it is automagically evil when you do it in an industry which is much smaller, in comparison.

[chk071]

Short version of this thread:

Company: Marketing blurb.
KVR: Hah, look how smart we are! We looked through you!

Thread locked.

Repeat.

Shame though that noone understands that you have to make marketing blurb to make people buy blablabla.

Your point being that you are even smarter than the ones who thnk they're so smart? "... noone understands ..." except you?

It's pretty obvious to me that most people in this thread don't understand. That's why small one man show companies, which don't do that kind of marketing, and which will never rise above one man shows, are taken as examples on "how to do it right".

[Guenon]

I feel guilty now to have participated in that heat up, I think IKM should give me a discount on a pair of iLouds (their most interesting product so far - (personal view...; - ))

Agreed, also on the iLouds . The more constructive way to do something about misleading marketing (and note that I'm talking in genral here, in response to your musings, meaning the tendency in our society to accept strategic untruths, in other words sometimes just blatant lying, as "business as usual" in marketing, politics and so on) is to check out the laws and directives of comparative advertising/marketing where you live, for example, and see what is okay and what isn't, and then act accordingly when you see material that crosses the line instead of just crossing good taste.

And chk017, it pains me to see how crude your examples and arguments are, as they keep missing the point, and that you are still bent on repeating them, not seeing that you are merely posing as a mirror image of the kind of person you describe -- equally unconstructive in context. As I said, I won't be baited into going there anymore, so I won't.

[skipscada]

https://u-he.com/about/team.html

[chk071]

And chk017, it pains me to see how crude your examples and arguments are, as they keep missing the point, and that you are still bent on repeating them, not seeing that you are merely posing as a mirror image of the kind of person you describe -- equally unconstructive in context. As I said, I won't be baited into going there anymore, so I won't.

You know what's the funniest thing about it? Companies continue to do what they do, get big with it, and the vocal majority here, which consists of not much more than a handful of people, when you really count it, thinks their minority opinion is "what people think about it". And doesn't even seem to care about the hypocrisy, when they bash down every company announcement of a new product, being very commanding towards people who are honestly interested in the product.

[himalaya]

Just spare a thought for the poor old paradigm. Has anyone asked it if it wants to be shifted?

[skipscada]

https://u-he.com/about/team.html

"What started as a one-man show has grown into a team of developers, musicians, designers and other creators."

16 and counting ...

To make it clear, I don't own a single u-he product and I'm not a so-called fanboy at all. Just trying to add facts and remove fluff.

[chk071]

https://u-he.com/about/team.html

"What started as a one-man show has grown into a team of developers, musicians, designers and other creators."

16 and counting ...

To make it clear, I don't own a single u-he product and I'm not a so-called fanboy at all. Just trying to add facts and remove fluff.

Do you know how many employees Waves, IK, or Native Instruments have? A hint: A few more. Apart from that, i never said that you couldn't be successful without "whatever-you-want-to-call-it". I think it is highly unlikely though, especially as it is only a single example of a company with arguably good products. To put it in perspective though: In the roughly 10.000 citizens town i come from, we have at least 2 companies which are as a big as NI (which have about 400 employees). That's what a "big", "inhuman" industry the audio software industry is. The "big" guys are mid tier, at best.


Again, though, if you don't feel like you agree with their marketing, "ethics" or whatever of nowadays' buzzwords, don't ever buy from them. Make a point, without being commanding towards other people. Because it is.

[Bombadil]

I simply don't like being treated like a fool. IKM, as far as I know, is the only company here that pulls this crap. Unapologetically. And go so far that Ben has to change the bloody thread title because it's complete horseshit.

[Mushy Mushy]

This whole thing reminded me of Kanye West. If you’re gonna proclaim yourself to be the next coming of Christ expect to be smacked the fk down very quickly.

[chk071]

I simply don't like being treated like a fool. IKM, as far as I know, is the only company here that pulls this crap. Unapologetically. And go so far that Ben has to change the bloody thread title because it's complete horseshit.

I don't know why he even has to do that. He can't prove the opposite, nor can he prove that it is correct.

Talking about hypocrisy, this site lives from companies advertising on it.