Minimal Audio Current…subscription

[_leras]

As per Serum, Hive or Vital, clearly Current seems like an evolution of them (only my opinion).

Definitely looks like a Serum style synth. Sounds nice in its YouTube videos.

No price on it means it'll never be in the running. As everyone else... Subscription means a hard pass.

$200 is also fairly steep... but makes it worth a demo. There's a lot of other options for this...

[Echoes in the Attic]

One more question.
Is it true that you can't drop your own samples to Current's sampler and granular oscs?

No that's not true.
You can definitely drop your own samples into both the sampler and the granular osc.

[cb8rwh]

You can also drop samples onto the wavetable OSCs

[Funky40]

thanks for clarifications you both !

i still won´t fork out $200 / ........what a loss for me.
An early adpoters price would be nothing unclever i´d claim.

[liquidsound]

and I'm just tired of that attitude.

Take a good brake then…

[deejay2]

1. Perpetual Product Options

Purchase any product or content pack individually.

- Current instrument with integrated effect rack (all effects) and basic content ($200)
- Individual Current preset & wavetable packs (price TBD, but these will be available at a reasonable cost)
- Individual Current effect rack plugins will continue with the $49 per effect
- Sound packs can be purchased individually as they are on our website

2. "All Access" Rent-To-Own:

A monthly or yearly payment with everything we have to offer. The full integrated vision.

Customers will receive credit equal to their subscription spending after a year of payment, which can be used to purchase any perpetual products of their choosing. All content will have a perpetual option, including the content packs.

Rent-To-Own Plans:

$15 / month
$120 / year

Includes:

- Current instrument (synth engine and effect rack)
- Current Stream access with unlimited downloads
- All individual Current effects as standalone plugins
- Everything that we add to Current



so from my point of you you get limited version of current for 200usd with few presets and wavetables,
all effects (right now available will costs 49usd each so 400usd plus additional packs to purchase if needed

so are we talking about 700-800usd pricepoint here for wavetable synth?

[Jac459]

The youtubers themselves, or at least one, stated that they do, in fact, expect to know whether something will be subscription only and that they thought that it was a betrayal because they put their name out their with the product.

.. and no, when companies send stuff to YouTubers (or any review/marketing that is 3rd party) the price is always disclosed, _always_ .

OK, I assumed wrong and stand corrected.

I don't actually watch plugin YouTubers very much, I'd rather just try a demo.

I do watch those sorts of videos about Eurorack gear... and they never talk about price. That only seems to happen in trade show interviews and the actual word comes directly from the mouth of someone at the company.

I've beta tested Eurorack modules for three different companies, and none of them told me what the price was going to be on the gear they sent me for testing. It's a different situation (the opposite of publicity at that stage) but still.

Dude, you shilling for this company now?

Hey look, a brand new conspiracy theory! This thread keeps getting better and better.

I can't even tell you what the company's other products are except this thing and Rift. I've never talked to anyone at Minimal Audio. And I think they screwed up here (but I think it was honest mistakes, not some kind of twisted plot).

But I am a software developer myself (not anything to do with music gear, it's aerospace engineering and formerly computer games), and I have beta tested for a couple of companies and gotten to know a few music gear developers, and they're all pretty great people. So I kind of lose my shit when people talk dirt about them just in general.

A lot of people seem super willing to assume and believe the absolute worst about everyone in the music gear industry -- they're all greedy, lazy, stupid, dishonest, etc. -- and I'm just tired of that attitude.

Man, I 100% agree with you.

I am in the software development industry also, in the banking side.

I am not even sure if you should "stand corrected". When someone told you that youtubers always get the price, I think it is just plain bullshit.
First, my wife was youtuber on some particular goods (not software) and she was not disclosed the price. That's kind of logic because she was receiving the goods before the release. Generally companies don't reveal price before the release (look at phones for example).
Second, if it is really an exception in the plugin industry (god knows why) then why the f**k nobody asked question? They are senior youtubers they should have mentioned it as fishy.

So don't be corrected. Your view is the right one.

Then on the fact that people assume the worst about software industry and corporate life in general, I find it amusing that somebody tells you to grow up when you're vision is obviously way more nature than his/ her...
Truth is that these kind of little companies are full of passionate people at every level. So most of the case, they are trying to produce something right and be recognised for it.
I am myself working as managing director in one of the top 10 bank in the world. One of my struggle is to attract this kind of talents. The reason why it is a struggle is that they are not driven by money but by passion...

For the case of Current, this release was a fantastic f**k-up with a pricing not well thought at all (people don't like subscription so it must be either crazy cheap like 3-5 bucks per month either not existent).
But as I guess you are experiencing also, when you worked on a project for years, you tend to lose sight on the market. And I am quite sure they have either no marketing person and if they have, it is a cheap junior profile.

[bmanic]

Of course the general price range is disclosed. How the hell would they be able to make a fair review/recommendation if they do not know the price or the pricing model???

What on earth are you guys smoking??

Same for any marketing team. It's _extremely_ rare to see any kind of marketing videos where the pricing or at least the whereabouts of the range lies.. and when it doesn't, it _always_ makes people suspicious, for good reason.

The only exception to this rule is when people preview prototype software/hardware and the pricing is still unknown, even to the developer. Then of course there is no talk about it. But this was not the case here. The embargo was lifted, people started "reviewing"/promoting the synth and nothing was mentioned in terms of pricing.. it was all in the dark. Extremely suspicious behavior and definitely no accident.

[Jac459]

The tip of the iceberg was the willful act of keeping the YouTubers unaware of the “plan” and use their reputation and platform.

Why are people fixated on this?

They didn't think of the subscription plan as some kind of "gotcha" like you do. It's not something that needs to be disclosed in previews, like "you need a 4TB SSD to install it" or "contains peanuts" or something

I'm sure that when companies send stuff to YouTubers they don't typically mention what the retail price will be -- this wasn't any different from that.

Come back to the conversation after you celebrate your first birthday.

Unbelievable…

You often use this "grow up" rhetoric when somebody objects your vision of "companies are all greedy monsters, it is all a big conspiracy orchestrated to steal musicians money because they are so rich... They are the perfect population group to organize a mass ponzi scheme".

So I am curious of your credential and own experience making you think this way (which by the way I find simplistic and inaccurate).
We are all grown-up in this forum (as we are not on reddit lol) and we have most often a significative corporate experience, what make yours so important that you feel entitled to disregard other people opinions? (Just curious).

[Jac459]

Of course the general price range is disclosed. How the hell would they be able to make a fair review/recommendation if they do not know the price or the pricing model???

What on earth are you guys smoking??

Same for any marketing team. It's _extremely_ rare to see any kind of marketing videos where the pricing or at least the whereabouts of the range lies.. and when it doesn't, it _always_ makes people suspicious, for good reason.

The only exception to this rule is when people preview prototype software/hardware and the pricing is still unknown, even to the developer. Then of course there is no talk about it.

Calm down man, it is weekend .

So as you are saying yourself, it is not the price (which was the point I was contradicting) but the general market segment they are addressing that they disclose to the youtubers. That's different.

I think you lost the logic of the discussion.

100% of kvr (it is a rare fact) agrees that they were wrong on their understanding of the pricing and taste of their customers. That's a given.

But the point objected was that they purposely lied to the youtubers knowing that they where actually trying to do something that people don't like.

I dont think so. I think they were thinking that people would be OK with the sub and in this context they informed the youtubers of the segment of market they were targeting, not the exact model of pricing.
That's how it works on other markets I don't see why it would be different here.

The exact price of a product is generally decided at the very very end of a product development cycle and disclosed the later possible because companies want to be able to adapt to the competition until the last hour before release.

[liquidsound]

The youtubers themselves, or at least one, stated that they do, in fact, expect to know whether something will be subscription only and that they thought that it was a betrayal because they put their name out their with the product.

.. and no, when companies send stuff to YouTubers (or any review/marketing that is 3rd party) the price is always disclosed, _always_ .

OK, I assumed wrong and stand corrected.

I don't actually watch plugin YouTubers very much, I'd rather just try a demo.

I do watch those sorts of videos about Eurorack gear... and they never talk about price. That only seems to happen in trade show interviews and the actual word comes directly from the mouth of someone at the company.

I've beta tested Eurorack modules for three different companies, and none of them told me what the price was going to be on the gear they sent me for testing. It's a different situation (the opposite of publicity at that stage) but still.

Dude, you shilling for this company now?

Hey look, a brand new conspiracy theory! This thread keeps getting better and better.

I can't even tell you what the company's other products are except this thing and Rift. I've never talked to anyone at Minimal Audio. And I think they screwed up here (but I think it was honest mistakes, not some kind of twisted plot).

But I am a software developer myself (not anything to do with music gear, it's aerospace engineering and formerly computer games), and I have beta tested for a couple of companies and gotten to know a few music gear developers, and they're all pretty great people. So I kind of lose my shit when people talk dirt about them just in general.

A lot of people seem super willing to assume and believe the absolute worst about everyone in the music gear industry -- they're all greedy, lazy, stupid, dishonest, etc. -- and I'm just tired of that attitude.

Man, I 100% agree with you.

I am in the software development industry also, in the banking side.

I am not even sure if you should "stand corrected". When someone told you that youtubers always get the price, I think it is just plain bullshit.
First, my wife was youtuber on some particular goods (not software) and she was not disclosed the price. That's kind of logic because she was receiving the goods before the release. Generally companies don't reveal price before the release (look at phones for example).
Second, if it is really an exception in the plugin industry (god knows why) then why the f**k nobody asked question? They are senior youtubers they should have mentioned it as fishy.

So don't be corrected. Your view is the right one.

Then on the fact that people assume the worst about software industry and corporate life in general, I find it amusing that somebody tells you to grow up when you're vision is obviously way more nature than his/ her...
Truth is that these kind of little companies are full of passionate people at every level. So most of the case, they are trying to produce something right and be recognised for it.
I am myself working as managing director in one of the top 10 bank in the world. One of my struggle is to attract this kind of talents. The reason why it is a struggle is that they are not driven by money but by passion...

For the case of Current, this release was a fantastic f**k-up with a pricing not well thought at all (people don't like subscription so it must be either crazy cheap like 3-5 bucks per month either not existent).
But as I guess you are experiencing also, when you worked on a project for years, you tend to lose sight on the market. And I am quite sure they have either no marketing person and if they have, it is a cheap junior profile.

You are trying to take the high road….
Price are not disclosed it’s different than subscriptions and you have noticed the difference from the massive response that doesn’t occur when dealing with purchase price (not subscription cost).
So… you can try to take the “high” side but you can’t change the the massive justified response, which has effected quite rapidly the business plan on MA, in an advantageous way, for everyone including the “morally superior” posters that should actually not take advantage of the changes produced by the conspiracy theorists…

My opinion is that those changes are a result of purely financial consequences rather than a courageous admission of being wrong… that’s the mask that is constantly use in business and it works most of the time.

[Jac459]

The youtubers themselves, or at least one, stated that they do, in fact, expect to know whether something will be subscription only and that they thought that it was a betrayal because they put their name out their with the product.

.. and no, when companies send stuff to YouTubers (or any review/marketing that is 3rd party) the price is always disclosed, _always_ .

OK, I assumed wrong and stand corrected.

I don't actually watch plugin YouTubers very much, I'd rather just try a demo.

I do watch those sorts of videos about Eurorack gear... and they never talk about price. That only seems to happen in trade show interviews and the actual word comes directly from the mouth of someone at the company.

I've beta tested Eurorack modules for three different companies, and none of them told me what the price was going to be on the gear they sent me for testing. It's a different situation (the opposite of publicity at that stage) but still.

Dude, you shilling for this company now?

Hey look, a brand new conspiracy theory! This thread keeps getting better and better.

I can't even tell you what the company's other products are except this thing and Rift. I've never talked to anyone at Minimal Audio. And I think they screwed up here (but I think it was honest mistakes, not some kind of twisted plot).

But I am a software developer myself (not anything to do with music gear, it's aerospace engineering and formerly computer games), and I have beta tested for a couple of companies and gotten to know a few music gear developers, and they're all pretty great people. So I kind of lose my shit when people talk dirt about them just in general.

A lot of people seem super willing to assume and believe the absolute worst about everyone in the music gear industry -- they're all greedy, lazy, stupid, dishonest, etc. -- and I'm just tired of that attitude.

Man, I 100% agree with you.

I am in the software development industry also, in the banking side.

I am not even sure if you should "stand corrected". When someone told you that youtubers always get the price, I think it is just plain bullshit.
First, my wife was youtuber on some particular goods (not software) and she was not disclosed the price. That's kind of logic because she was receiving the goods before the release. Generally companies don't reveal price before the release (look at phones for example).
Second, if it is really an exception in the plugin industry (god knows why) then why the f**k nobody asked question? They are senior youtubers they should have mentioned it as fishy.

So don't be corrected. Your view is the right one.

Then on the fact that people assume the worst about software industry and corporate life in general, I find it amusing that somebody tells you to grow up when you're vision is obviously way more nature than his/ her...
Truth is that these kind of little companies are full of passionate people at every level. So most of the case, they are trying to produce something right and be recognised for it.
I am myself working as managing director in one of the top 10 bank in the world. One of my struggle is to attract this kind of talents. The reason why it is a struggle is that they are not driven by money but by passion...

For the case of Current, this release was a fantastic f**k-up with a pricing not well thought at all (people don't like subscription so it must be either crazy cheap like 3-5 bucks per month either not existent).
But as I guess you are experiencing also, when you worked on a project for years, you tend to lose sight on the market. And I am quite sure they have either no marketing person and if they have, it is a cheap junior profile.

You are trying to take the high road….
Price are not disclosed it’s different than subscriptions and you have noticed the difference from the massive response that doesn’t occur when dealing with purchase price (not subscription cost).
So… you can try to take the “high” side but you can’t change the the massive justified response, which has effected quite rapidly the business plan on MA, in an advantageous way, for everyone including the “morally superior” posters that should actually not take advantage of the changes produced by the conspiracy theorists…

My opinion is that those changes are a result of purely financial consequences rather than a courageous admission of being wrong… that’s the mask that is constantly use in business and it works most of the time.

It is funny that you are thinking I am taking the high road (whatever that means).

Anyway, I don't know why you are putting back the discussion on if they f**ked up or not. 100% of us are totally convinced they f**ked up. See, we agree on that.
Period.

The discussion now was if we should apply weird-shit conspiracy theory or not.

You think yes, I think not. We can still debate on it politely and respectfully.

[liquidsound]

The tip of the iceberg was the willful act of keeping the YouTubers unaware of the “plan” and use their reputation and platform.

Why are people fixated on this?

They didn't think of the subscription plan as some kind of "gotcha" like you do. It's not something that needs to be disclosed in previews, like "you need a 4TB SSD to install it" or "contains peanuts" or something

I'm sure that when companies send stuff to YouTubers they don't typically mention what the retail price will be -- this wasn't any different from that.

Come back to the conversation after you celebrate your first birthday.

Unbelievable…

You often use this "grow up" rhetoric when somebody objects your vision of "companies are all greedy monsters, it is all a big conspiracy orchestrated to steal musicians money because they are so rich... They are the perfect population group to organize a mass ponzi scheme".

So I am curious of your credential and own experience making you think this way (which by the way I find simplistic and inaccurate).
We are all grown-up in this forum (as we are not on reddit lol) and we have most often a significative corporate experience, what make yours so important that you feel entitled to disregard other people opinions? (Just curious).

You are doing the same (right now) as much as anyone else.
If you think I’m important that’s definitely your problem and you need to solve it. If you don’t like my reasoning you are fee to disagree if that’s makes you feel better.
Keep going…

[liquidsound]

The youtubers themselves, or at least one, stated that they do, in fact, expect to know whether something will be subscription only and that they thought that it was a betrayal because they put their name out their with the product.

.. and no, when companies send stuff to YouTubers (or any review/marketing that is 3rd party) the price is always disclosed, _always_ .

OK, I assumed wrong and stand corrected.

I don't actually watch plugin YouTubers very much, I'd rather just try a demo.

I do watch those sorts of videos about Eurorack gear... and they never talk about price. That only seems to happen in trade show interviews and the actual word comes directly from the mouth of someone at the company.

I've beta tested Eurorack modules for three different companies, and none of them told me what the price was going to be on the gear they sent me for testing. It's a different situation (the opposite of publicity at that stage) but still.

Dude, you shilling for this company now?

Hey look, a brand new conspiracy theory! This thread keeps getting better and better.

I can't even tell you what the company's other products are except this thing and Rift. I've never talked to anyone at Minimal Audio. And I think they screwed up here (but I think it was honest mistakes, not some kind of twisted plot).

But I am a software developer myself (not anything to do with music gear, it's aerospace engineering and formerly computer games), and I have beta tested for a couple of companies and gotten to know a few music gear developers, and they're all pretty great people. So I kind of lose my shit when people talk dirt about them just in general.

A lot of people seem super willing to assume and believe the absolute worst about everyone in the music gear industry -- they're all greedy, lazy, stupid, dishonest, etc. -- and I'm just tired of that attitude.

Man, I 100% agree with you.

I am in the software development industry also, in the banking side.

I am not even sure if you should "stand corrected". When someone told you that youtubers always get the price, I think it is just plain bullshit.
First, my wife was youtuber on some particular goods (not software) and she was not disclosed the price. That's kind of logic because she was receiving the goods before the release. Generally companies don't reveal price before the release (look at phones for example).
Second, if it is really an exception in the plugin industry (god knows why) then why the f**k nobody asked question? They are senior youtubers they should have mentioned it as fishy.

So don't be corrected. Your view is the right one.

Then on the fact that people assume the worst about software industry and corporate life in general, I find it amusing that somebody tells you to grow up when you're vision is obviously way more nature than his/ her...
Truth is that these kind of little companies are full of passionate people at every level. So most of the case, they are trying to produce something right and be recognised for it.
I am myself working as managing director in one of the top 10 bank in the world. One of my struggle is to attract this kind of talents. The reason why it is a struggle is that they are not driven by money but by passion...

For the case of Current, this release was a fantastic f**k-up with a pricing not well thought at all (people don't like subscription so it must be either crazy cheap like 3-5 bucks per month either not existent).
But as I guess you are experiencing also, when you worked on a project for years, you tend to lose sight on the market. And I am quite sure they have either no marketing person and if they have, it is a cheap junior profile.

You are trying to take the high road….
Price are not disclosed it’s different than subscriptions and you have noticed the difference from the massive response that doesn’t occur when dealing with purchase price (not subscription cost).
So… you can try to take the “high” side but you can’t change the the massive justified response, which has effected quite rapidly the business plan on MA, in an advantageous way, for everyone including the “morally superior” posters that should actually not take advantage of the changes produced by the conspiracy theorists…

My opinion is that those changes are a result of purely financial consequences rather than a courageous admission of being wrong… that’s the mask that is constantly use in business and it works most of the time.

It is funny that you are thinking I am taking the high road (whatever that means).

Anyway, I don't know why you are putting back the discussion on if they f**ked up or not. 100% of us are totally convinced they f**ked up. See, we agree on that.
Period.

The discussion now was if we should apply weird-shit conspiracy theory or not.

You think yes, I think not. We can still debate on it politely and respectfully.

Of course Jac!

[Jac459]

Of course Jac!