Izotope joining Boris FX

[digitalboytn]

NI was sold to InMusic, iZotope is now sold to Boris, what happens to PA now?

PA will become a public address system for the masses

[mimtemdo]

Dirk buys it back for $10

[agharta]

Dirk buys it back for $10

He'll use a sneaky coupon worth ten bucks and get it for free.
Then when he tries to transfer ownership, they'll say that transfers aren't allowed right now and we'll be back to where things were.

[VitaminD]

Is Exponential Audio still even around? I was under the impression that they sold their legacy plugins and algorithms to iZotope but weren't active as a company anymore.

Yes this is true. I am thinking whatever dev team they had moved too, but maybe not.

Products are so superfluous these days that they really don't hold much value. Today's hot new software is tomorrows outdated, forgotten relic on the wasteheap of former hot new softwares. And that is often due to how companies treat their own products..

[Gamma-UT]

Is Exponential Audio still even around? I was under the impression that they sold their legacy plugins and algorithms to iZotope but weren't active as a company anymore.

Yes this is true. I am thinking whatever dev team they had moved too, but maybe not.

Products are so superfluous these days that they really don't hold much value. Today's hot new software is tomorrows outdated, forgotten relic on the wasteheap of former hot new softwares. And that is often due to how companies treat their own products..

Exponential's owner was a former engineer at Lexicon who sold up to Izotope when he retired, much like Wolfgang Palm with the PPG plugins. Those then disappeared without trace at PA.

However, some of the algorithms from EA went into Izotope's Neoverb.

[VitaminD]

Is Exponential Audio still even around? I was under the impression that they sold their legacy plugins and algorithms to iZotope but weren't active as a company anymore.

Yes this is true. I am thinking whatever dev team they had moved too, but maybe not.

Products are so superfluous these days that they really don't hold much value. Today's hot new software is tomorrows outdated, forgotten relic on the wasteheap of former hot new softwares. And that is often due to how companies treat their own products..

Exponential's owner was a former engineer at Lexicon who sold up to Izotope when he retired, much like Wolfgang Palm with the PPG plugins. Those then disappeared without trace at PA.

However, some of the algorithms from EA went into Izotope's Neoverb.

Yes but I figured it was more than him that worked at Exponential, even if he was the lead. The issue though isn't that -- it's that the majority of his reverbs faded into nothingness as far as supported products.

Every time one company merges with another, products tend to disappear.. since there is no money to be made in supporting what is already owned. So those get discontinued and new products made. And now we can effectively buy again what we already have.

I don't like that. I think at this point I will just see the Exponential/Izotope/NativeInstruments/BorisFX products fade out of my toolbox as much as possible.

The companies with the larger corporate footprint are about as bad as the new businesses with no footprint just starting, when it comes to trustworthiness on supporting their products. Especially the companies that throw everything at the wall to see what products stick, instead of carefully crafting a small number of products and working to improve them over time.

[fisherKing]

I gave up on izotope a while ago fortunately.

i continue to master with ozone, which i love. also use nectar, sometimes vocalsynth; RX when needed. all good here

[concealed identity]

Is Exponential Audio still even around? I was under the impression that they sold their legacy plugins and algorithms to iZotope but weren't active as a company anymore.

Yes this is true. I am thinking whatever dev team they had moved too, but maybe not.

Products are so superfluous these days that they really don't hold much value. Today's hot new software is tomorrows outdated, forgotten relic on the wasteheap of former hot new softwares. And that is often due to how companies treat their own products..

I feel like at least some of that has to do with compatibility breaking on Macs with OS updates. I still see a lot of comments from Windows users who still use Trash 2, the old Exponential reverbs, Camel Crusher, etc. I suppose high-rez displays also play a role as well. Of course the marketing machine for new and shiny is strong, but I think the fact that a substantial part of the user base literally can't use older software is a big reason for this.

[Chicken Drummy]

Sorry for the off-topic for a minute...

[snip]

Ironically; for the people who have them over and over and for years, control is the one thing giving power to the phenomenon and only makes it worse. It took me 5 whole years before finally learning that relinquishing control and 'letting it happen' and not try to fight it or prevent it was in fact what made it lose its grip. Only one time it came back after that was years later during a massive burn-out and that is common in such adrenal depleted states. As intense as it was, I could let it happen and not fear it's return afterwards.

Sorry, my intent is not to make it about me. But I hold a special place for everyone who has gone through more than a few of these.

Peace & Love.

For once I actually feel seen and understood on KVR.