Camel Audio ceasing sales? [Update: CA acquired by Apple]

[damoog]

Apple-dear camel audio we know you have a massive selling product and we want to spray our name all over it

Camel audio- no thanks our user base is huge,we are in control here,we will not sell

Apple - but we will make you rich

Camel audio - we already are

Apple -we will give you eternal life in paradise

Camel audio - ok then

[ObsoleteAcc99]

[DELETED]

[beely]

yeah read all that and cracked up. If it wasn't about the money, why did he take all 2.5 billion? LOL!

Because they were willing to give it to him?

[fmr]

So it seems some people are thinking if it was a mac buyout its possible alchemy 2 won't be released. That they will be assigned entirely new jobs and not into the little audio production market there is for mac. Why then take down all the vstis and samplepacks then? If CA were in fact motivated by money, wouldn't they squeeze in the benefits from an Alchemy 2 release before they joined apple?

Not if Apple made them a "take it or leave it" ultimatum

[Dostoyevsky]

This can't be real. I was this close to buy it last night.

[Touch The Universe]

So it seems some people are thinking if it was a mac buyout its possible alchemy 2 won't be released. That they will be assigned entirely new jobs and not into the little audio production market there is for mac. Why then take down all the vstis and samplepacks then? If CA were in fact motivated by money, wouldn't they squeeze in the benefits from an Alchemy 2 release before they joined apple?

Not if Apple made them a "take it or leave it" ultimatum

I'm asking why would apple make them not release alchemy 2 for them to have a job not even in the audio industry?

[zerocrossing]

Would have been nice for some forewarning so people could purchase product(s) before the door closed. There were a couple of add on banks for Alchemy I wanted to get.

Yeah, I don't get it. I own Cameleon2000, Camel Phat, Space and Alchemy. I never bought an expansion, but I would have surely purchased updates to all three of those plug-ins... and maybe even splurged for them if they did a fire sale (I always thought they were a bit too expensive).

But no email... just a thread here on KVR based on a customer who accidentally found the info when logging in? That blows.

[ObsoleteAcc99]

[DELETED]

[Kriminal]

c'mon ppl, im looking for facts....im glad you're not my lawyer

Then I suggest you leave the thread and come back when there is a formal announcement made.

Yeah, cos im sure this thread is the first place they will make one

relax, untwist those knickers, its not important....i mean nearly 50 pages, c'mon, its like you're all trying to make yourt worst nightmare come true (apple buying Camel)

[VitaminD]

We have until July 7th to download and backup our licenses/software.

Guess what happens 2 days later? Summer NAMM.

I wonder if we have to wait until then to get an announcement...

[Breeze]

Same thing that happened to emagic

emagic was a little different in that Apple wanted applications for musicians (they already had stuff for photographers, video editors, motion graphics and other creative apps) so they wanted an audio app codebase and development team that could develop the audio side - a consumer level app, and a pro level app.

They talked to other DAW developers, I'd guess including Steinberg, and MOTU, but emagic was the best fit. They bought them, but *kept* the core product, Logic, and killed everything else (hardware, SoundDiver etc).

Then they set about taking Logic's core engine and building a consumer version (Garageband) and then moving both apps forward.

So in the case of emagic, they definitely did want the product as well as the IP and engineering talent. If the case of Redmatica, they didn't want the products - Apple aren't interested in small, core niche apps for niche markets, they are interested in engineering talent and large markets.

It's harder than you think to get really good skilled developers and it is a big problem for Apple. And they can be pretty persuasive when they want something. As for Ben - he would get a nice windfall, and a new life working as a senior developer and manager, a great salary, probably a new country and the chance to work on great products with a wide market penetration and with some of the best people and resources in the world.

*If* that is what has happened - which we still don't know at this stage...

A shrewd analysis. Also, Emagic was always Apple leaning: they first developed for the Motorola 68k processors which were in the Atari ST and early Macs; the PC side always felt like it was a market obligation for them. They also developed an alternative to ASIO called EASI which I believe became the foundation of Core Audio.

I tend to lean towards the Apple takeover as well: the sudden rigorous lockdown of information, the absolute deadline, and the disappearing threads is pretty much Apple's MO. They seem to like that cloak and dagger stuff. With some of the deepest pockets on the planet, they have a lot to offer competent and innovative developers.

When Emagic got absorbed, I remember everyone there getting a brand new Mac Pro. I cursed them for a decade, as my finances wouldn't let me move forward with my favorite DAW (did PC 5.5 for a while). That's how I became a Cubendo user. I sure hope I'm wrong; I would hate to see Alchemy disappear down that rabbit hole as well...

[beely]

Then I suggest you leave the thread and come back when there is a formal announcement made.

Yeah, cos im sure this thread is the first place they will make one

Good grief! When an announcement is made. Doesn't have to be on this thread now does it? The info will get out there and we'll know.

relax, untwist those knickers, its not important....i mean nearly 50 pages, c'mon, its like you're all trying to make yourt worst nightmare come true (apple buying Camel)

Personally I hope it isn't Apple, but hey, when a fricken announcement is made (you know, out there in the world at large), then we'll have some facts, won't we?

[Examigan]

Maybe it's Cakewalk, and not Apple or Steinberg.

Who knows.

[VitaminD]

yourt worst nightmare come true (apple buying Camel)

I read that as 'yogurt' (apple buying caramel)

[Examigan]

I just tried to go their site again and got this:

Sorry but we are experiencing a very high load on our web server at the moment. We're really sorry for the inconvenience and would ask you to check back in a few hours.