Ableton has by default their software scaling for plugins enabled which can indeed make scaled plugins appear very blurry...
When you search for Serum 2 in the browser and you rightclick the entry, do you see any "Auto-scale plugin window" entry there (directly on the top of the rightclick menu)?? .
If it´s there and checked, try to uncheck it and drag a fresh instance of Serum 2 into the Arrangement... is it still blurry?
